Pencil uses AI to make ads. We want to become the default way ads get made, because AI ads are 2x faster and cheaper to make, and 2x better performing than making them without AI. We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past. Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
External link for Pencil ✏️
03-01, 39 Hong Kong Street
Singapore, Singapore 059678, SG
London, London SE16 4DG, GB
Los Angeles, CA 90036, US
Pencil ✏️ reposted this
Why is Pencil ✏️ is the Most Creator-Friendly Gen AI Platform? Here are five reasons. 1. Commercially Ready ✅ 2. Advertising Focused 📈 3. Affordable 💸 4. Ethical 🤝 5. Creative Flexibility 🖌️ Pencil has been in market since 2018 and has created more than 1 million ads for 5,000 brands, with $1 BN of media spend through the platform.
Very happy to share our work for Lancel - thank you Marco Palmieri, Marine Olivier and the Lancel team ! ✏️
“At Lancel, we embrace the future with boldness and innovation” - CEO Marco Palmieri. 💥 Lancel is one of the first brands in the world to fully embrace Gen AI in its advertising - 🗞 hitting the headlines across the world for its innovative, experimental approach. Using Brandtech’s end-to-end Gen AI marketing platform Pencil ✏️ to create concepts, experiment and make performance predictions, they generated imagery for eight different concepts in a matter of hours 💥 . The team experimented with hundreds of iterations of the shots, drawing up scenes across continents - which would be all but impossible without GenAI. And no one had to get on a plane for shoots or ship products round the world. They wanted to make sure that the core DNA of Lancel came through - Parisian elegance, color and joy 🇫🇷 - but with a twist that could only be pulled off with the use of Gen AI. Check out more on the campaign 👉 https://lnkd.in/em_tdeFU #GenAI #Brandtech #AIpowered #FutureofAI
Pencil ✏️ reposted this
"This gorgeous and imaginative campaign from French luxury goods maker Lancel dispels the misconception that generative AI produces mediocre work," writes Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing. 💥 Made entirely with The Brandtech Group’s Gen AI marketing platform, Pencil ✏️, the series of whimsical images - depicting a dreamlike journey undertaken by a bellboy that begins in Paris and passes through Tuscany, Greece, Turkey, Egypt, India, Bali and Japan - is running throughout June and beyond on a range of social platforms, including Facebook, Instagram, TikTok, LinkedIn. 👜 The Lancel team was able to generate insights and hundreds of potential images for the campaign, experiment and get performance predictions using Pencil. A final set of 72 assets (8 cities with 9 versions each) were generated - and no one had to jump on a plane or ship products. 🌎 This feat would be impossible without Gen AI as experimenting with so many different plans and ideas would have been too costly and time-consuming. Furthermore, flying photographic teams around the world to all the locations would obviously have been an immense logistical operation. The campaign is an example of how a brilliant human creative team is enhanced by and can deliver so much more with AI. “Initially, we were torn between excitement at this daring adventure and preconceived ideas about the role of AI,” explains Lancel Marketing Director Marine Olivier 💫 . “It was almost magical, and at the same time, we had a certain apprehension, like the fear of being replaced by the machine. But as we immersed ourselves in this collaboration, we quickly realized that the human element remained at the heart of everything. Together, we have achieved something remarkable. It was this synergy between human and machine that gave birth to a campaign imbued with dreams of elsewhere, humor and emotion.” 👇 Read the full article: https://lnkd.in/gCKGd-mY #GenAI #Brandtech #AIpowered #FutureofAI
Pencil ✏️ reposted this
Super excited to be hiring for another role in my team! 🎉 We're looking for someone passionate about learning and interested in all things GenAI to join Pencil as a Training Administrator (UK-based). The ideal candidate is a great communicator, super organised and really committed to their own professional development! 🎓 Please share widely with your networks and if you know anyone who would be a good fit, please do refer them for the role! 🙏
Pencil ✏️ reposted this
😎 Flip-flops packed, shades ready to go, schedules and suitcases bulging. Cannes is coming! If you're a brand marketer looking to add some extra inspiration to your schedule amid all that networking - or you're looking for a space to work, to relax, to catch up, to cool off - then join us at the #BrandtechBeach on Copal Beach ⛱ , opposite the Carlton Terrace. 👇 Check out our schedule below to see the full week of events. https://lnkd.in/efNfnKwG Here's a taster of what's happening at Brandtech Beach: 🤩 Want a bespoke demo of our Gen AI platform Pencil ✏️ for your brand and discuss how to test and scale? Book with amy@thebrandtechgroup.com 🤩 Tuesday 2.30pm: WFA & MediaSense on the shape of the industry: with Danone, Beiersdorf, Mars, Lipton & Brandtech. Secure a spot: events@media-sense.com 🤩 Wednesday 9am: @Good Girls Eat Breakfast with Jo Wallace and an inspiring line up of guests: Gen AI - the only limit is our imagination: goodgirlseatdinner@gmail.com 🤩 Wednesday 3.30pm: Collectively: CEO Ryan Stern and Haleon CMO Katie Williams celebrate creators. RSVP lnkd.in/g9g5hqGb 🤩 Thursday 12pm: Sistas In Sales: inspiring sales & marketing leadership for women of color. RSVP via Instagram @sistasinsales 😎 Brandtech Beach is a relaxed and inviting space, so if you're a brand marketer feel free to drop in and say hi 👋 and chill for a while - or drop us a line on LinkedIn. 🌞 Let's catch up in Cannes! #GenAI #Brandtech #AIpowered #FutureofAI #CannesLions
Pencil ✏️ reposted this
Marketers' top hurdle to adopting GenAI content? Perceived brand risk & relevance. We’re changing that: CreativeX scoring now integrates with Pencil ✏️ to derisk adoption of Gen AI content at scale. I know you care about product launches as much as you care about photos of my kids, and I’m breaking my own rule of never posting this stuff b/c I’m genuinely excited (not just LinkedIn excited...) for the potential this brings to accelerate marketers' scalable experimentation with GenAI in a risk-mitigated way. And with experimentation come breakthroughs. This integration will enable brands to automatically see how any content created by Pencil, the most widely-used GenAI platform for brands, scores against its creative best practices and guidelines. By being able to rank and filter their Gen AI-produced content against their own creative criteria, brands can safely accelerate the adoption of Gen AI ads by selecting those that are in-line not only with platform specific best practices, but their custom and brand-specific creative standards. While Will Hanschell, the CEO of Pencil (and noticeably absent from LinkedIn - come back Will!), and I met back in late 2017 when our respective companies were in their "garage" phase, it took the gentle prodding of Nathan Cook and Joseph Harper to bring this integration together -- thank you both, as always, for always having your fingers squarely on the pulse of this industry. https://lnkd.in/erwcvsRd
Pencil ✏️ reposted this
Inspired by our mutual clients Diageo and Unilever, Pencil ✏️ + CreativeX is now live 💥 Any content created by our Gen AI marketing platform Pencil can now be tracked against a brand's creative best practices and guidelines. Meaning brands can safely accelerate the adoption of Gen AI ads. A huge thanks to the Nathan Cook at Unilever and Joseph Harper at Diageo for being amazing partners in this advancement in the platform. #GenAI #Brandtech #AIpowered #FutureofAI
Pencil ✏️ reposted this
So great to see this integration go live - one of those "Doh!, Of course" ones... With Gen AI platform Pencil ✏️ brands create thousands of brand-right ads at hyper-speed - and now they can simultaneously use CreativeX to confirm their creative excellence for all the leading marketing platforms.
“We are going to see an explosion in the amount of content brands create, and with that, there is an increasingly critical need to ensure that content is on-brand and meets creative excellence standards - integrating two of the leading marketing platforms creates a very powerful solution that delivers this." Pencil ✏️ + CreativeX is live. Inspired by our mutual clients Diageo and Unilever, any content created by Pencil can now be tracked against a brand's creative best practices and guidelines. Meaning brands can safely accelerate the adoption of GenAI ads. As Anastasia Leng points out - “To help brands thrive in an age of AI will take a village." Huge thank you to everyone involved in this project: David Jones Louise Jack Rebecca Sykes Sam Broster Emma Cookson Richard Stainer Rebecca Dykema Anthony Garay Joseph Harper Jo Hawkins Will Hanschell Sumukh Avadhani https://lnkd.in/eQW5qSQ4
The Pencil + CreativeX integration is now live! Any content created by Pencil can now be tracked against a brand's creative best practices and guidelines. Meaning brands can safely accelerate the adoption of Gen AI ads. A huge thanks to Unilever and Diageo for being amazing partners in this advancement in the platform ✏️ https://lnkd.in/eQW5qSQ4
Pencil ✏️ reposted this
I'm hiring! 🎉 Pencil is a brilliant place to work and I'm so excited to be growing our training team. Please do share widely - especially if you know any great UK-based trainers (or teachers) who would love a remote role in an exciting new industry! 😎