TTPM (Toys, Tots, Pets & More)

Gamefam and Spin Master announced the return of the Monster Jam brand to Roblox. This collaboration marks the third consecutive year the brand will be integrated within Gamefam’s popular Roblox game, Car Dealership Tycoon, which has recorded over two billion visits to date.    The activation follows two consecutive years of Monster Jam being a hit within Car Dealership Tycoon, which has resulted in a combined 74 million visits and 235 million brand engagements to date. This year, the Monster Jam takeover will allow players to build a new Monster Jam dealership that will be themed after JCB DIGatron, the Monster Jam World Finals Racing champion. Players can compete in a new freestyle mode within a new Monster Jam stadium and race with 18 official Monster Jam trucks, including the official Monster Jam mini trucks and the JCB DIGatron truck for the first time. Monster Jam-themed UGC items can be unlocked, including backpacks, racetrack hats, and more.   The Monster Jam integration marks the latest in Gamefam’s longstanding, successful partnership with Spin Master. The companies previously worked together to bring Hatchimals to Gamefam’s Twilight Daycare, premiere the Unicorn Academy in Twilight Daycare, and create Bakugan Brawl Simulator on Roblox, among others – delivering a cumulative 375 million visits and 1.75 billion brand engagements to date.   The activation within Car Dealership Tycoon is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets. #news #pressrelease #toyindustry

MGA Entertainment announced the launch of a new line of plush toys inspired by "Fraggle Rock: Back to the Rock" under its Little Tikes brand. As the Master Toy Licensee for The Jim Henson Company’s modern reimagining of Fraggle Rock, MGA brings these iconic characters to life for a new generation of fans. The new Fraggle Rock: Back to the Rock plush collection celebrates the magic that began with the original 1980s TV series and has been re-envisioned in the Emmy Award-winning Apple TV+ reboot. This vibrant line features plush versions of Fraggle characters, including Gobo, Red, Wembley, and Mokey, each crafted from high-quality fabrics that replicate the look and feel of the original puppets. Alongside the Fraggles, fans can also welcome Sprocket to their homes in a large plush format. The Fraggle Rock plush line is available now at Walmart, Amazon, Target, and  The MGA Shop. #toys #toyindustry #pressrelease #news

Mattel, Inc., and Aardman teamed up to co-develop a brand-new stop-motion 3D-animated television series featuring Pingu the penguin. The new animated series will be inspired by Mattel’s loveable and mischievous young penguin who lives in the snow and ice of the South Pole. Often finding himself in tricky and comical situations, Pingu meets the challenges of life head-on along with his mom, dad, little sister Pinga, and all his friends. The television series will be co-developed by Sarah Cox and Alan Thorpe for Aardman, and Sidney Clifton, Rob David, and Melanie Shannon for Mattel Television Studios. First created in the 1980s, Pingu became a global sensation for his playful humor and his unique “Penguinese” language that is universally understood. Over recent years, Pingu has emerged as a fan favorite on social media, where his mischievous antics and iconic "Noot Noot!" have sparked viral content and global engagement. Pingu has captured the hearts of both longtime fans and new audiences worldwide, solidifying his place in pop culture. Mattel acquired Pingu through its purchase of HIT Entertainment in 2011, adding this beloved character to Mattel’s catalog of iconic brands. Follow Pingu on YouTube at www.youtube.com/@Pingu. #toys #toyindustry #pressrelease #news

Spin Master Corp., and The Tetris Company, Inc., announced a collaboration that includes a new range of Tetris-inspired puzzles and games. The agreement, facilitated by global licensing agency IMG, will bring the iconic Tetris brand from the digital realm to homes around the world with a diverse collection of interactive products for all ages.   The new Tetris product line, produced by Spin Master, will feature a diverse range of multiplayer board games, puzzles, cards, and more, all designed to capture the unique gameplay of Tetris and bring it to life in creative, tactile formats. The first wave of products will launch globally in Fall 2025 and will be available at major retailers and online stores. Spin Master will leverage its expertise in designing engaging and playful experiences to deliver a range of Tetris-themed products that embody the strategic, geometric fun of the original game.   Tetris, one of the most beloved video game franchises, continues to evolve by expanding from digital entertainment into the physical world of play through new products, offering existing fans more ways to engage while introducing the brand to new audiences. #toys #toyindustry #pressrelease #news  

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), announced its all-new Little Tikes Story Dream Machine fall story collections. The new collections feature stories from some of today’s most popular children’s entertainment franchises, including Baby Shark, DreamWorks Animation’s How to Train Your Dragon, Fraggle Rock, and PAW Patrol. Since it launched in August 2023, Little Tikes has introduced a variety of expansion packs from notable licensors. With the new fall story packs, Little Tikes is thrilled to reveal Paramount, The Pinkfong Company, DreamWorks Animation, and The Jim Henson Company as the latest collaborators on their list of premium entertainment partners. As the master toy licensee of Fraggle Rock: Back to the Rock, the latest series from The Jim Henson Company, MGA brings even more toys to its Fraggle Rock offerings. Following the launch of the lineup of hyper-realistic plush toys, MGA expands the Fraggle Rock IP with the Fraggle Rock collection. Stories include Fraggle Countdown, What’s a Fraggle, and Wembley Fraggle’s Big, Bigger, Biggest. Other fall story collections available now include:  DreamWorks Dragons: Rescue Riders – in collaboration with Universal Products & Experiences DreamWorks How to Train Your Dragon Toothless – in collaboration with Universal Products & Experiences Eric Carle Swim, Climb, Crawl – in collaboration with The World of Eric Carle  Huff and Puff – in collaboration with HarperCollins Publishers I Want To Be: Dream Big – in collaboration with HarperCollins Publishers I Want To Be: Helper – in collaboration with HarperCollins Publishers Little Golden Book Animals – in collaboration with Random House Children’s Books Little Golden Book Favorites - in collaboration with Random House Children’s Books Mighty Truck – in collaboration with HarperCollins Publishers Snowy Day – in collaboration with Random House Children’s Books The Story Dream Machine allows children to watch, listen, and read along to their favorite stories in a fun and unique way. Colorful lights and sound effects help each story magically unfold while the white noise machine and nightlight soothes children at bedtime. The Story Dream Machine story collections are available now at all major retailers (each story collection sold separately). All collections include three story cartridges and one exclusive, interactive character topper that unlocks more light and sound effects when set to nightlight mode. #toys #toyindustry #pressrelease #news

Mattel, Inc. Television Studios announced the premiere of "Thomas & Friends: The Christmas Letter Express". The heartwarming one-hour holiday special will debut on Netflix in the U.S. on Thursday, November 21, followed by global launches across top broadcast and streaming platforms including Milkshake! on Channel 5 and Nick Jr. (UK) and Cartoonito (Italy). Inspired by Mattel’s iconic Thomas & Friends franchise and brought to life in vibrant 2-D animation with Corus Entertainment's Nelvana, "Thomas & Friends: The Christmas Letter Express" features three original holiday songs. Audiences can join Percy, Thomas, and their friends as they chug through dazzling parades and snowy adventures to deliver a lost letter to Santa. This festive special is packed with music, friendship, and holiday magic, and is perfect for family viewing to kick off the holiday season.    New Thomas & Friends toys are available now, including Thomas & Friends: My First Train Table, Thomas & Friends: Talking Bulstrode & the Which-Way Bridge, and more. #toys #toyindustry #pressrelease #news

Mattel, Inc.'s Barbie partnered with celebrity stylist Maeve Reilly to introduce the trend-forward Barbie Styled by Maeve Reilly doll (SRP $45).   Celebrated for creating iconic looks for stars including Hailey Bieber, Janelle Monáe, Megan Fox, and Coco Jones, Reilly now adds her smallest client – Barbie—to her renowned roster. Known for catapulting trends across the globe with her street style, Reilly brings her signature flair to Barbie by designing and styling the latest Styled by Design doll. The Barbie Styled by Maeve Reilly doll channels Reilly’s signature elevated street-style aesthetic, wearing modern wide-leg denim jeans, a crisp cream crop top, shiny bangles, and an oversized leather jacket. The Styled By Series honors the creative vision and influence of top fashion designers and stylists, showcasing their personal and professional inspirations, with Barbie as the central muse. These exclusive looks are featured on Mattel Creations, Mattel’s e-commerce and content platform dedicated to creators, collaborations, and innovators. #toys #toyindustry #pressrelease #news

Cra-Z-Art announced its acquisition of Top Secret Toys LLC. Cra-Z-Art celebrated its 100th anniversary last year, and this new acquisition continues the company's trajectory of rapid growth. Founded in 2015 in Chicago, Top Secret Toys has established itself as a trusted name in the toy industry with its popular Dissect-It, Giga Pet Brands, and Spin Pop brands. Delivering toys that blend creativity, education, and fun, the company’s diverse product portfolio spans categories such as flying toys, STEM activities, and games. The acquisition of Top Secret Toys will enable Cra-Z-Art to expand its product offerings and reach a broader, more varied audience. By combining Top Secret Toys' innovative approach with Cra-Z-Art’s strong market presence, the company aims to introduce even more exciting and diverse products to consumers worldwide. This partnership will complement Cra-Z-Art’s existing best-selling brands, such as RoseArt art supplies and puzzles, Shimmer ‘n Sparkle craft and activity sets, Cra-Z-Slimy, and Softee Dough, along with iconic properties such as Snoopy Sno Cone Machine, Magna Doodle, and its latest hit Disney Crystal Surprise. Top Secret Toys will retain the unique identity and heritage of its product lines while benefitting from Cra-Z-Art’s extensive distribution network, manufacturing expertise, and marketing resources. Together, the combined strengths of both companies will fuel innovation, accelerate product development, and enhance their presence in key markets.

Moose Toys entered into an entertainment development deal with creative studio and writing collective Man Of Action Entertainment (MOA). Under the agreement, MOA will create an animated series for the toymaker’s original brand Heroes of Goo Jit Zu. The new relationship represents Moose Toys’ commitment to expanding its story-led brands across multi-platform entertainment and elevating strategic IP into true franchises.   Introduced in 2019, Heroes of Goo Jit Zu delivers the squishiest, stretchiest, goo-filled action heroes who will always fight to save the day. The line’s immense popularity with kids spurred the development of an equally popular YouTube series with 12 episodes amassing more than 335 million views. This new series represents a big and bold next step for the brand. As one of Moose Toys’ most successful homegrown brands, it encompasses a core cast of beloved iconic heroes and villains as well as fun new characters on either side of good and evil. The entire cast of characters is equipped with awesome superpowers that lend themselves to action-packed adventures. The toys capture kids’ imaginations with out-of-this-world creature features that are further exaggerated by the gooiest action figure’s ability to stretch up to three times its size and always shape-shift back to its original form.   Beyond the upcoming series, Moose has plans for further extensions for the brand including gaming, publishing, and apparel, among others. #toys #toyindustry #pressrelease #news