Tuff

In this case study, you’ll learn how Tuff helped Palmetto go from generating low-quality leads to winning customers with a creative testing framework, lead flow optimization, and paid media optimization. 💡 https://lnkd.in/eizC62fK

Changes in the economic environment over the past several years have impacted every corner of business. Departments are thinning out, budgets are being reallocated, and leaders are making more cautious financial decisions. Today, businesses are more fixated on value than ever—which is why Tuff is constantly exploring ways to scale brand spend, lower CAC, and drive efficient, sustainable growth for our partners. When it comes to paid spend, our ultimate goal is to hone in on the healthiest media mix and make sure we’re putting the right message in front of the right audience. In this blog post, you’ll learn how our paid teams are helping our partners maximize their media budgets by making the most of each channel👇 https://lnkd.in/eZ775x3S

Meet Adam Fricke, Tuff’s Creative Team Lead! 👋 When Adam’s not collaborating with partners over Zoom, he’s analyzing creative reports, briefing new ads, and working with designers to bring ad creative to life. “I love that my role sits in between logic and creative,” says Adam. “In the past, I’ve had jobs where the creative process ends after delivering ads to clients. Here at Tuff, I get to see the impact our creative makes for our partner's business and use data to make the next round of creative even better. Without great performance creative, partners could be wasting tons of marketing dollars—and as a Creative Strategist, it’s my job to make ad creative more efficient so marketing budgets go even further.” Performance creative has the power to drive revenue, conversions, and growth for your business. To find out why Tuff’s performance creative ACTUALLY works, book a strategy call with our team today 👇 https://lnkd.in/gDTWJxk9

Thanks for the kind words, Antica Farmacista! 💕 “I feel like [Tuff] really understands who our brand is, who we’re trying to talk to, and what makes us special… I just feel like our brand is in really, really safe hands.” Watch the full video here: https://lnkd.in/eu-j4phs

Even though new tech tools might sometimes feel passing fads, it’s clear that AI has created significant opportunities for growth marketing. 🤖 Over the past year, the entire Tuff team has been experimenting with various AI tools to improve the quality of our work for clients. In doing so, we’ve also gained insights into what AI can’t currently replace, where we need to focus our internal resources, and ultimately, how to strike the right balance between strategy and execution. Find out which tools our teams are using, and why they love them, in this brand-new blog post 👇 https://lnkd.in/eSFgUu9Z

This month, we’re spotlighting Hannah Burks (aka HB), our Head of Creative Operations! ✌️ From overseeing project timelines to QAing website projects, HB does a LOT of things to keep Tuff’s team moving full steam ahead. 🚂 She’s collaborated with countless partners since joining Tuff in 2022—and when it comes to growth marketing, she has an especially unique POV. “Growth marketing is about being very specific with your goals and how you're going to achieve them,” says HB. “We think of it like a big to-do list—what are the right audiences, channels, budgets, messaging, creative, and UX that will get your business to the right amount of form fills/purchases/sales calls so you can scale and grow.” To get some face time with HB (and the rest of Tuff’s growth experts), book a strategy call right here 👇 https://lnkd.in/gDTWJxk9

In 2022, Tuff helped cabi Clothing implement a cross-functional customer acquisition strategy using a custom-built reporting framework. We were able to drive new customer growth and showcase the profitability potential of cabi’s e-commerce site. 👗💻 In this case study, we’ll walk you through our process step-by-step and explain exactly how our efforts helped increase revenue by 60%+ month over month. 👇 https://lnkd.in/g2irJpXs

Over the years, Tuff has worked with countless early-stage startups to create, execute, and refine growth strategies. But over the last 18 months, we’ve witnessed several significant market shifts—including Google’s declining market share, restricted VC funding, and the rise of AI. To get a clearer picture of the challenges startups are facing, we recently sent out a survey to pre-seed and seed stage founders asking about their budgets, growth plans, and top priorities for the second half of 2024. In our latest blog post, Tuff founder Ellen Jantsch summarizes the responses and shares key takeaways, future predictions, and actionable steps for the rest of 2024 👇 https://lnkd.in/e4qbfzZp

Goodway Group's Summer 2024 Summit was so nice, we just HAD to post about it twice! ✌️ Kate, our Head of Social, recaps Tuff’s four-day trip to D.C. 🏛️

Two weeks ago, the entire Tuff team headed east to Washington, D.C. for @ Goodway Group's Summer 2024 Summit! ✈️ Here’s what Katie, our Lead Creative Strategist, had to say about the four days we spent together IRL 👇