tvScientific

The holiday shopping season is starting earlier each year, and consumers are looking for deals as soon as they can find them. Our VP of Marketing, Emily Robinson, breaks down why brands need to jump on the CTV (Connected TV) bandwagon now to capture early and late shoppers alike. Unwrap her insights about how marketers can capture customers faster and more effectively during the noisiest advertising season. Check out her piece in Total Retail for the best tactics to get ahead this holiday season! https://hubs.la/Q02Q9ypR0 #CTV #CTVAdvertising #PerformanceAdvertising #HolidayShopping #MarketingStrategy

🎉 We’re thrilled to announce that tvScientific has won The Collaboration Award at the 2024 CJ Excellence Awards for our innovative partnership with LG Electronics 🎉 This award celebrates extraordinary collaboration that transcends conventional partnerships and we’re honored to share this award with LG. Here’s to continuing to think outside the box and build meaningful partnerships that deliver real impact in 2024 and beyond! #CJExcellenceAwards #CJU24 #AffiliateMarketing #PerformanceTV #CTV #DigitalMarketing #MarTech #ConnectedTV #PerformanceMarketing #Partnerships

We're proud to receive The Collaboration Award with LG at this year's CJ Excellence Awards! 🏆 tvScientific's Affiliate and Partnerships team keeps proving the affiliate marketing power of Performance TV and we couldn't be happier to be recognized by other leaders in the space! #CJU24 #CJExcellenceAwards #PerformanceTV #PerformanceMarketing #TVAdvertising #CTV #Partnerships #AffiliateMarketing

With the right strategy, Connected TV can maximize your advertising performance and outcomes. Get ahead of the curve to master the powerhouse performance channel marketers can't afford to ignore. Join experts from tvScientific, Vibe.co, Moloco, and Singular for a live webinar about mastering CTV advertising strategies on September 24. After the session, you’ll walk away knowing: 📈 Best practices for CTV campaign setup 📈 How to choose the right partners and platforms 📈 Common pitfalls you can avoid 📈 How to tackle CTV attribution 📈 Winning strategies for CTV success 📈 Develop compelling creatives for the big screen ...and more! Ready to leverage CTV? Save your spot now: https://hubs.la/Q02PB_cF0 #CTV #CTVAdvertising #PerformanceTV #PerformanceAdvertising #Attribution #Advertising #AdTech

Looking for fresh TV advertising insights? Tomorrow's tvRoom Community huddle is the ideal spot to gather insights and exchange experiences about all things Performance TV. Ashley Parducci, tvScientific's Head of Customer Insights & Measurement, shares her expertise and helps navigate the conversation of getting started and scaling efforts with Performance TV. Space is limited -- register now to reserve your spot! https://hubs.la/Q02Pqy-L0 #PerformanceTV #TVAdvertising #CTV #Insights #Measurement #tvRoom #AMA #Community

Why should advertisers add CTV to their marketing playbooks? Well, for starters… 📺 Over 80% of consumers now subscribe to multiple streaming services. 📺 More than 73% of those viewers are enjoying content directly on their connected TV screens. 📺 And nearly 92% opt for at least one ad-supported tier. Research shows that ads on TV and streaming platforms outperform those on social media, websites, and mobile apps for brand recall and affinity. This means CTV advertising isn't just an option — it's your key to success. Ready to get started? Learn how: https://hubs.la/Q02NFB-80 #CTV #Advertising #PerformanceAdvertising #Performance #AdTech

Looking to sharpen your TV ad strategies? Join us for our next tvRoom huddle on September 12th at 12:30pm PT. Connect with other community members and learn how to supercharge your advertising with Performance TV, featuring fresh tips from in-house expert Ashley Parducci. Don't miss out! RSVP now: https://hubs.la/Q02NgGkW0 #CTV #PerformanceTV #TVAdvertising #Community #AMA

tvScientific and CJ have combined forces in a strategic partnership to drive results for affiliate brands through CTV 🤝 Learn more about the integration in CJ's article! 📍 Want to chat CTV and affiliate offline? Connect with us at #CJU24 in Santa Barbara from September 9-12. Reach out to Matthew Janusz, Vikki Danielson, or Morgan Bell-Schildt and come by our table at the Growth Expo! #AffiliateMarketing #CTV #ConnectedTV #DigitalMarketing #MarTech #PerformanceMarketing #Partnership

tvScientific Secures Patent for TV Outcome Optimization! 🛡️ We're excited to announce that tvScientific has been granted a new patent for our advanced technology that optimizes TV advertising to meet specific goals like cost per sale and app install. This patent strengthens our mission to transform TV advertising using ML-AI algorithms to drive higher ROI. Unlike traditional systems, tvScientific offers full transparency and control, empowering marketers with detailed insights into their campaigns. TV Advertising 2.0 is here—more effective, accessible, and transparent than ever! Read more via Broadcasting & Cable: https://hubs.la/Q02LW5C30 #CTV #TVAdvertising #AI #Outcomes #Optimization #Transparency #ConnectedTV

Our team had a blast at eTail Boston last week! From meeting the brilliant growth marketers behind top DTC brands, to soaking up fresh insights from thought-provoking sessions, it was an unforgettable event. Here are a few highlights: ⭐ Sandy Gilsenan, Chief Retail and Customer Experience Officer at Warby Parker shared the magic behind driving new customers into physical stores when entering new markets. The key? Multi-channel outreach campaigns that span social, direct mail, streaming ads, and more! ⭐ We dove deep into a fascinating session on last-click attribution and the upper funnel's effect on ROAS. Spoiler alert: Fluctuating ad spend can actually hurt you — the levers you’re pulling aren’t realized until further out! (Take a look at the images attached from this session.) ⭐ Kelsey Johnson from GM Retail led a session on bridging the digital and in-store experience. Because DTC is such a highly personalized experience, we learned how tailored digital tools can help create strong relationships that lead customers into physical stores down the line. Were you at eTail Boston? We’d love to hear your takeaways in the comments!👇 #CTV #eTail25 #eTailBoston #DTCMarketing #Retail #Attribution