Twinkly Ads

Why Won’t You Pay Us for Fraud? So - controversial post from Twinkly Ads. Happy Monday and let’s go! "Why won’t you pay us for fraud?" The truth is, two years ago, hearing this question from a partner was practically unheard of. Now we hear it extremely often when we tell a network that there is 100% fraud on the offer. It's also interesting to hear the reasoning behind asking this question - "But we did the work." But the advertiser did the work as well - so why should they be the ones to pay for fraud that brings them 100% harm and 0% benefit? We agree that digital marketing has changed a lot in recent years. If seven years ago, partners refused to work on CPA and demanded only CPI without KPIs, now no one is surprised even by reconciliation with the advertiser’s CRM. The work has become more challenging. Fraud has become more noticeable. The budgets have to work much harder. And that's great! At Twinkly Ads, we believe that now, more than ever, digital marketing has become beneficial for both advertisers and networks because with improved fraud detection mechanisms, traffic is finally bringing obvious value to advertisers. That’s why we always try to meet networks halfway, raise rates even at our own expense, and cover part of the overcap if we can. But we are never willing to pay for fraudulent traffic.

Why Choose to Work with a Boutique Agency? The answer is simple: you'll receive not only a genuine partnership but also a tailored approach specifically designed to make your product succeed. Often, larger agencies rely on generic techniques for advertising, resulting in a 50/50 chance of success. In contrast, our team dedicates time to thoroughly studying your product before launching any campaign. We focus on understanding the following: The type of audience to target to maximize potential, User flow, and The product itself. Only with this deep understanding can we decide whether to bring a campaign on board. Smaller agencies are also experts in their specific fields. For example, some specialise solely in social networks and ASO. However, Twinkly Ads excels in running premium in-app traffic sources and DSPs, providing a comprehensive solution for your advertising needs.

Guess what? We are thrilled to share that Twinkly Ads has an honour to join App Promotion Summit After Party in London! We consider this event as a good chance to talk to all our current and potential partners with cup of hmmmm something! :) Do you know a better chance to discuss current market changes and digital marketing trends than in a London bar? We don’t either. Add Gemma Dobson to say hi and high five! #AppPromotionSummit #appmarketing #mmp #affiliatemarketing #mobilemarketing

Is there a future in mobile marketing? Our team can say with great confidence - YES! The mobile industry has been growing exponentially over the last decade and this is just the beginning. According to Sensor Tower report, "consumers will spend more than $2T in apps between 2021-2030". Based on our 8 years experience in the industry, we agree with their forecast and believe that the actual number may even be higher. The massive trend that we've noticed is that not only gaming apps are actively being advertised online but also delivery, taxi, entertainment and finance categories are showing truly remarkable performance. Obviously these apps are looking for a paying audience and high LTV, which might be a difficult task for some due to fraudulent traffic. Hence why we prefer to work on a CPA/ CPS model, encourage our partners to integrate with fraud prevention tools and always cross check with their internal CRM. Only this way we can be sure of campaign optimisation and deliver great performance. Whatever app you might have, let's connect and grow it together. Email us: partnership@twinklyads.org #performancemarketing #mobileapps #trends #appgrowth

Why work with us? Simply 3 reasons:  ⁃ Need more paying users for your mobile app? Say no more! Working with top banking, delivery, taxi, video streaming and more advertisers, we know what you need and how to accelerate your user growth;  ⁃ Sick and tired of fraudulent traffic and zero installs? That’s why we prefer to work on CPA and CPS models, launching social and premium traffic sources (Applovin, Vungle, Ironsource, Unity, etc.) and some trusted partners with their own DSPs connected to their own apps. Plus, we're a unique agency that is happy to validate numbers based on your CRM. We understand that our profit depends on yours!  ⁃ Need volumes from different countries and even cities? Sure, we know how to achieve that! We are working worldwide and can acquire users from all parts of the world. What are you waiting for? You have nothing to lose - launching on a CPA/CPS model guarantees you only pay for quality users!  Let’s try? 🙂