two & a half gamers

Offline Games - No Wifi Games: the most profitable game in the world, making $550K/day in ads, no UA! The game really delivers on its promises. You can play all of the games offline. It has already crossed 100 Million downloads with no UA! We couldn't even find any creatives or UA channels. This is a brilliant masterpiece of ASO and SEO strategy with proper link building that connects the Jindoblu website and the YouTube channel—well, actually two YouTube channels with millions of views. The game also cross-promotes the other similar portfolio games—two-player games and Antistress. Let's not forget ASO here since this game is ranking in the No.1 position for many "offline games" related keywords in the US and other countries. It is truly a great case study of one person, Moreno from Italy! Hats off! Tune in for the whole review. The numbers will blow you away! Watch on YouTube: https://lnkd.in/dG5fhHnA Listen on Spotify: https://lnkd.in/ev4te4vK Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJ Thanks a lot, Sensor Tower, for all the data!

WeChat minigames are killing it in China. 60-80% D1 retention rate for a Payer! Average payback period 3-5 months... The expected MAU of the minigame market will exceed 500 Million users in China this year, with an average daily play session of 60 minutes per day per user. These minigames are produced very fast (2-3 months) by small teams of 5-30 people, with a development cost of around $140K per 1 minigame. Minigame, in this case, means accessibility by one tap. WeChat minigames are fully-fledged games like Whiteout Survival by Century Games. Btw Whiteout Survival is sitting on the top of the Revenue rankings for a long time with expected payback of 8-10 months. Well tune in for more data with Lemon Choi! Watch on YouTube: https://lnkd.in/d5Nj_gUU Listen on Spotify: https://lnkd.in/dz4UM8SW Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJ Thanks a lot, Sensor Tower, for all the data!

Office Cat makes $50k/day profit! Seok was kind enough to come on the pod and tell us all the real numbers. Game makes $125k+/day total revenue Spending $80k/day with a small UA team and various creative concepts. I see a lot of inspiration from the “other games” like My Perfect Hotel, Township, Idle Bank Tycoon, and Cash Masters/Idle Millionaire) We can see a lot of playables, “BusJam” concepts, toilet theme, Hooks, altered gameplay, funny moments, and great stuff. I love the creative approach! The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates the majority of its revenue from in-app purchases (IAP) rather than ads. Kudos to Seok Kang for accepting the invite and representing the amazing South Korean developer scene! This is the first time we have done a multi-lingual podcast, and I must say, it turned out really well. Watch on YouTube: https://lnkd.in/dYq4KRmN Listen on Spotify: https://lnkd.in/dAjENi8q Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJ Thanks a lot, Sensor Tower, for all the data!

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Creative trends in Mobile gaming July 2024! Fear, tension, and near-death experiences are effective creative strategies in mobile gaming. Thats it! Tune in for all the trends. Watch on YouTube: https://lnkd.in/d_Hrijgr Listen on Spotify: https://lnkd.in/dtVd7rqJ Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJ Thanks a lot, Sensor Tower, for all the data!

Idle Outpost by Rockbite Games Armenia, published by AppQuantum, already scaled to $150K a day in July. With more than 10 Million downloads and $6 Mil. IAP revenue behind it. We couldn't miss this very interesting iteration of 2 of our favorite games. Idle Outpost is a clever combination of Lessmore's Eatventure and JoyNet Games's Legend of Mushroom. Instead of food, you are selling supplies to other Zombie Apocalypse "customers," and you keep finding survivor gear with your trusty dog on the way through Zombie Wasteland. We keep saying this all the time, but Zombie theme works with everything and makes your CPI low "change my mind." There are also some very interesting iterations that fix some of the issues of the previous games, such as the turn-based auto-combat system, which is also PvP, the level design of the "restaurants," gear recipes, profit stacking, etc. Join us as Matej and Felix talk about all of this. Great job, Rockbite Games Armenia, for creating this interesting combo! Data based on Sensor Tower; thanks for the support Watch on YouTube: https://lnkd.in/dVXAwi6N Listen on Spotify: https://lnkd.in/g4qv8V_j Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une

Alert! A New Mobile Ad Unit Has Been Created: The Rewarded App Open Interstitial (RVAOI) Hexasort by Lion Studios has unveiled a brilliant and cunning new ad placement. Let's break it down: The player plays the game. The player closes the game. The player reopens the game. Hardcoded blackout screen: “ad break +2 coins.” Calls interstitial ad from mediation platform. Shows ad. Awards 2 coins to the player. This strategy is smart because: - It will generate a very high ad viewer rate. - The IMP/DAU will be as high as the number of daily user sessions. - Players appreciate receiving a reward. - The RVAOI placement is less intrusive due to timing in a non-interruptive placement. - It is compliant with Google’s Android Intersitial placement rules. - Starts every new session with a revenue event My estimates of what this placement does to Hexasort’s bottom line: Ad viewer rate: 70% IMP/DAU: 3-5 (I estimated at 4) DAU last 30 days: 1.3 million Daily Revenue from RVAOI placement: $40,039/day Monthly Revenue from placement: $1.2 million/month According to Sensor Tower data, Hexasort earns $2.3 million in IAPs, and I estimate the ad revenue to be around $290k/day. This means the RVAOI placement contributes nearly 20% of Hexasort's overall revenue. I expect this placement to become standard across all puzzle games within the next 6 months. You must tip your chapeau to the developer and whoever created this innovative placement. For the full chef's kiss review and hats off to Felix Braberg, check out this week's episode: Watch on YouTube: https://lnkd.in/dYgj9r9d Listen on Spotify: https://lnkd.in/d6f7Ju57 Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/d3xPiNcc Thanks a lot, Sensor Tower, for all the data!

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10+ Billion installs with 250+ Million in IAP revenue! Azur Games is killing it, so we talked about their recipe to success In this episode, Felix and Jakub interview Sergey from Azur Games , one of the biggest publishers in the hypercasual market. They discuss Azur Games' strategy, the state of the hypercasual market, and the future outlook. Sergey shares insights into Azur Games' flexible publishing approach and their focus on long-term retention. They also discuss the concept of hybrid casual games and the importance of profitability and ROAS targets. The conversation concludes with a deep dive into Azur Games' portfolio, including their successful titles and their latest game, Slime Castle. Sergey also mentions their efforts to work closely with Chinese and Korean game developers. The conversation then shifts to user acquisition and the creative process for advertising campaigns. Sergey emphasizes the importance of testing and iterating on creatives and the use of AI in their development. Watch on YouTube: https://lnkd.in/d4_StgNT Listen on Spotify: https://lnkd.in/ddP5Z63N Subscribe to the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/d3xPiNcc Thanks a lot, Sensor Tower, for all the data!

Happening today at 6 pm CET! Join us here on LinkedIn or on YouTube live: https://lnkd.in/eGwtPtxF