two & a half gamers

Good Job Games received $23 mil investment & 𝗠𝗮𝘁𝗰𝗵 𝗩𝗶𝗹𝗹𝗮𝗶𝗻𝘀 𝗶𝘀 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘁𝗼 $𝟲𝟬-𝟳𝟬𝗸/𝗱𝗮𝘆. What is happening? Menlo Ventures & Akin, with the new Arcadia Gaming Partners, see this team's huge potential. I can see why! The team behind the success of Zen Match is now dabbling with the Match3 category. Going directly after Dream Games. 𝗔 𝗯𝗶𝘁 𝗰𝗿𝗮𝘇𝘆, 𝗯𝘂𝘁 𝗜𝗠𝗛𝗢 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝘂𝘀. Dream Games sets a high bar for the match3 category, so for me, everything else is just not there yet. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗺𝘆 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲. Obviously. They also set an interesting creative trend thanks to Save the King concepts. Everybody is trying to "save" their characters in creatives, but not everybody can succeed. 𝗪𝗵𝘆? "Save the XYZ" concept needs to be high polish, always a near-death experience, and complex (meaning multiple milestones in the process of saving). 𝗠𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗹𝘆, 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲. Match Villains works with a nice spin on this creative. Well, take a look! Watch on YouTube: https://lnkd.in/dV9j8UcK Listen on Spotify: https://lnkd.in/dWEqiKTK Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners!

The future of video production is here. 𝗬𝗼𝘂 𝗰𝗮𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝟭𝟱𝟬𝟬 𝘃𝗶𝗱𝗲𝗼𝘀 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 𝗻𝗼𝘄. AS you know, creative volume is the 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗿𝗲𝗻𝗱 𝗼𝗳 𝟮𝟬𝟮𝟱 You can 6-8x your creative production with the available tools out there. The problem is, there are 27836283 tools out there, so it's hard to 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲. Poolday.ai is revolutionizing video production. Coming from AI UGC and expanding to an all-in-one video editor with AI voiceovers. • The coupon for the 2.5 gamers audience is 50% off on the first 3 months for all new signups on any plan. • 𝗣𝗢𝗢𝗟𝗚𝗔𝗠𝗘𝗥𝗦 (𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝗵𝗶𝘁 "𝗮𝗽𝗽𝗹𝘆 𝗰𝗼𝘂𝗽𝗼𝗻") • Sign up, get 2 free AI UGC videos, then choose a subscription plan that works for you! WE had Alexei Chemenda on the recent podcast where we discussed all the UA & Creative related questions: • Volume of content is crucial for successful UA campaigns. • AI UGC allows for rapid iteration and testing of videos. • The cost of video production has significantly decreased. • AI voiceover technology streamlines the localization process. • Using AI can lead to faster production times. • The legal aspects of using AI-generated content are important. • AI tools can help marketers produce more effective content. • The future of video production will heavily rely on AI technologies. AI actors are changing the landscape of video production. • The ability to create multiple video variations is crucial. • User acquisition strategies are shifting towards creative production. • Video editors can prototype quickly and efficiently with AI. • AI tools help reduce bottlenecks in video production. 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗱𝗲𝗺𝗮𝗻𝗱𝘀 𝗼𝗳 𝘃𝗶𝗱𝗲𝗼 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻. The coupon 𝗣𝗢𝗢𝗟𝗚𝗔𝗠𝗘𝗥𝗦 for the 2.5 gamers audience is 50% off on the first 3 months for all new signups on any plan.  Watch on YouTube: https://lnkd.in/d7QCFEdf Listen on Spotify: https://lnkd.in/dqP6TAQF Get our Merch: 25gamers.com/shop Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une

Is Goods Puzzle Sort Challenge by FALCON GAME STUDIO a 𝗺𝗼𝗻𝗲𝘆 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲? Well, you tell me with $𝟯𝟬𝟬𝗸/𝗱𝗮𝘆 with IAP+Ads The number of 𝗵𝗶𝗴𝗵 𝗿𝗲𝘃𝗲𝗻𝘂𝗲-generating games coming from Vietnam is increasing on a daily basis. This game is a living proof. No wonder there is already 38278436 clones. My biggest issue with the Goods Sort puzzle is in creatives. While we see 4-5 playables, that is still not enough. Same with unique video concepts. It's not enough to sustain the growth trajectory. Adopting a Supermarket simulator, in this case, should be an easy win. Which they do to a certain extent, but should do more. Watch on YouTube: https://lnkd.in/d64hA2Hw Listen on Spotify: https://lnkd.in/deZvYFws Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners! Jakub x Felix x two & a half gamers

High Seas Hero 𝗼𝗻𝗹𝘆 makes 40k/day after the global launch but is expected to grow rapidly. I expect it to 𝟭𝟬𝘅 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀. Our dear friends from Century Games always know what they are doing. When we first reviewed Whiteout Survival, it was not making 6 𝗺𝗶𝗹 𝗮 𝗱𝗮𝘆 like it is now. Mastering the 4X genre to the fullest potential. And surprise, surprise, High Seas Hero is also a 4X. 𝟰𝗫 𝗶𝗻 𝗱𝗶𝘀𝗴𝘂𝗶𝘀𝗲, 𝗮𝘀 𝘂𝘀𝘂𝗮𝗹. This will be a bit harder on the UA side. The theme is pretty niche and my sense is that high CPIs vs. what they see on Whiteout Survival. But here, they could also leverage the AI videos they just implemented into Whiteout. I can see that fit really well with the theme and the audience. Mark my words; this needs to work. Sooner rather than later because the race for the 4X top is tough. Rivergame already has not only Last War but also Dark War or Top Heroes. Watch on YouTube: https://lnkd.in/e4NPgt-k Listen on Spotify: https://lnkd.in/eKDiW9n2 Data based on Sensor Tower. Thanks for the support Join the discussion in our slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners!  Jakub x Felix x two & a half gamers

Candy Crush Solitaire made just $𝟯𝟵𝟬𝗞 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝟯.𝟯 𝗠𝗶𝗹. 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 since the global launch. What's happening? Revenue is SLOWLY 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 I believe there is a reason why there is only Solitaire Grand Harvest killing it in this genre. Playtika has been working on this game for a long time, and only now does the game seem to be killing it. Why do I think it's tough? 𝗖𝗣𝗜𝘀 𝘃𝘀 𝗟𝗧𝗩. As always. Your classic misleading, fake, or sexist ads are not gonna work here. And people really tried. This is a different beast. If you don't have the expertise (or shit ton of money in your bank account) it will take years to make it right. 𝗧𝗵𝗶𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗱𝗲𝗮𝗱𝗹𝘆 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. Yes, not deadly for King. I suppose. But people have expectations. There are PnLs in every company. 𝗜𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝟮𝟵𝗸/𝗱𝗮𝗶𝗹𝘆 𝗜𝗔𝗣 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝗻𝗼𝘂𝗴𝗵? How long did they get to show proper growth? The whole UA feels very basic now. It is almost like they are waiting for the next update to push the "real" UA: very few creative concepts and very few UA channels. Watch on YouTube: https://lnkd.in/eyQ86YXP Listen on Spotify: https://lnkd.in/e2ete2-2 Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une

𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. Creative trends for January 2025 are live This is the best game ever! Yeah? No shit, Sherlock! Nobody wants to hear that anymore! People are just annoyed by that. Of course, this is the best game ever. Yeah. Thank you very much for saying that. I'm 𝗻𝗼𝘁 going to download it. 𝗨𝗚𝗖 -> 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗨𝗔 𝘃𝗶𝗱𝗲𝗼𝘀. While I talk about creative volume in general. With UGC, there are a lot of shitty videos. People want to see ads that grab their attention, look native and don't feel like ads. Watch on YouTube: https://lnkd.in/dmg5Vw3k Listen on Spotify: https://lnkd.in/dFxCPuVg Get our Merch: 25gamers.com/shop Data based on Sensor Tower. Thanks for the support Join the discussion in our slack channel: https://lnkd.in/eZXJ2Une Thanks for the support, PvX Partners! Jakub x Felix Braberg x two & a half gamers

𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗔? This is for you! Covering 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 terms, metrics, and strategies for beginners and experienced marketers 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝘀𝗲 𝘁𝗵𝗮𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘄𝗿𝗼𝗻𝗴 𝗱𝗮𝘁𝗮! Providing a comprehensive guide to mobile user acquisition, covering essential terms, metrics, and strategies for beginners and experienced marketers. I emphasize the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The monologue also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies. Watch on YouTube: https://lnkd.in/dE2gaApr Listen on Spotify: https://lnkd.in/djj8vHwF Join the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/d8hfcDY4

https://lnkd.in/dE2JrFvq Come on and join us now for our live AMA

Exploring the Mobile Mediation Market: Insights from Felix Braberg I recently took a deep dive into the world of mobile mediation platforms and shared insights on how developers can maximize ad revenue. Here’s an overview of what I covered: The Evolution of Mobile Mediation: Back in 2008, the App Store revolutionized app distribution, but discoverability quickly became a problem. Early on, featured placements by Apple or Google were the only ways to guarantee downloads. As the app ecosystem exploded, it was clear this wasn’t scalable. Enter Admob in 2009, bringing ads into apps, which transformed how developers monetized and acquired users. Mediation platforms emerged as the marketplace for networks to bid on inventory, ensuring publishers got the best price. Today, mediation platforms like Admob, Unity Level Play, and Applovin MAX are essential for any developer. What You Get Paid for Ads: Ad revenue boils down to two key metrics: eCPM (Effective Cost Per Mile) and fill rate. eCPM is what networks pay for 1,000 impressions and is influenced by unique viewers, CTR, install rates, geo-location, and ad competitiveness. For example, a Rewarded Ad in the US can earn up to $30 eCPM, while Banners in Tier 2 geos might be closer to $0.01-$0.05. Networks to Start With: Building a competitive ad stack starts with choosing the right networks for your app or game. Rewarded Ads: Google Admob, Applovin, Unity, Mintegral, Liftoff Mobile, and ironSource. Interstitials: The same networks as Rewarded, with Meta performing particularly well on Android. Banners: Google Admob, Applovin, Unity, and Digital Turbine are strong players. Leverage these networks to diversify your demand sources, create competition for inventory, and maximize eCPM. The Path to Scaling: Whether you're in soft launch or scaling past 50K in ad revenue, understanding mediation and strategically layering networks is critical for growth. Platforms like AppLovin MAX, Unity Level Play, and Google AdMob provide the tools to manage ad inventory, optimize placements, and analyze performance. Catch the full breakdown here: https://lnkd.in/e_fPijyh

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗲𝘀 - 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟰! IP Infringement, AI, high production value, UGC... Pretty self-explanatory, right? Kudos to AppQuantum again for keeping the quality bar high. Watch on YouTube: https://lnkd.in/d8KmfuVK Listen on Spotify: https://lnkd.in/dBHDt-gv Join the Brutally Honest newsletter: lancaric.substack.com Join the discussion in our Slack channel: https://lnkd.in/eZXJ2Une Sensor Tower Tower, thanks for the support! Check out our sponsors, PvX Partners . Jakub x Felix x two & a half gamers