Two Octobers

Want to get more from your marketing reports? Don't just display the data as it comes in from each platform. Tell a more powerful story that's better for decision making by looking at how that data can be combined, sliced and diced, or transformed. Read below to get started. Learn more about how it can be done in these Looker Studio videos: https://lnkd.in/gQvtDhc2 https://lnkd.in/gmxMufCY

We’re proud to be a Certified B Corporation™: a company that demonstrates positive social and environmental impact. We’re part of a generation of people using business to make a better tomorrow a reality today. This #BCorpMonth, we’re celebrating the actions we proudly took to achieve certification. - Developing a Registered Apprenticeship - Providing inclusive employee benefits - Offering reimbursement for training & degrees - Engaging in company-paid volunteer time and pro-bono work But becoming a B Corp is the result of lots of small decisions and individual actions, of which the sum is truly better than the parts. Read about our priorities and outcomes in our impact report: https://lnkd.in/g4QyHTjx

As a Certified B Corporation™, we believe there’s a better path to a better world—one of action and purpose, inspiration and community. This movement is powered by an emerging generation of people using business as a force for good. We call it #GenB. This #BCorpMonth, we’re celebrating our work alongside thousands of other B Corps around the world. Check out our collective impact and learn how to support—or become!—a B Corp by following the hashtag #GenB. Forward!

New this month: Local rankings shift, LLMs & Google search usage, and paid media platform updates. https://lnkd.in/eGCDxZ-H

This month, our Head of Analytics Nico Brooks shares some great articles and resources from the world of marketing analytics. Get a quick preview below, and click through to the full Analytics Roundup here: https://lnkd.in/dW2dJtve

The search results page is an overlooked treasure trove when it comes to discovering more about audience intent. 🔍 Over the course of millions and millions of searches, Google has learned what type of answers users want to see and we can leverage that by using the search results page as a quick & free way to understand your target audience better. Here's how to do it: https://lnkd.in/d3tB385F

This week, Head of Analytics Nico Brooks will be sharing how to do some cool data enhancements in Looker Studio to make search reports sing! Join him at the Paid Search Association's conference: https://lnkd.in/e4zG7U-A

New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more. https://lnkd.in/dUdu4bSD

Our Head of Analytics Nico Brooks shares perspectives on rabbit holes in GA4 session attribution and news of a newly-released open-source framework for marketing mix modeling from Google. https://lnkd.in/gmn9GMuR