Tyrewise

Ka nui tēnā Aotearoa - enough is enough. About 60% of the 6.5 million tyres we use every year end up in landfills, stockpiled or dumped. Tyrewise is here to change that. Together, we are turning tyre waste into a valuable resource, protecting our environment and enabling economic wellbeing as part of Aotearoa’s circular economy. Find out more at https://lnkd.in/gMfu6w9f

He aha te mea nui o te ao? He tangata, he tangata, he tangata!  What is the most important thing in the world? It is the people, it is the people, it is the people! As we approach 33,000 jobs completed in under six months of operation and over two million old tyres collected, we want to give a huge shout out to all the importers, retailers, generators, transporters, processors and manufacturers - it is you people who make the wheels of Tyrewise go round and round. Ka nui te mihi ki a koutou! 🛞 📸: Frank Brown from Treadlite New Zealand

If you're keen to see how Tyrewise is tracking at a glance, Ewan Scott from Tyre & Rubber Recycling has summarised our report for the first four months of operation in a succinct and informative article on their website. Grab a cuppa and have a nosy at what we've achieved so far at the link below or head to tyrewise.co.nz to read the full article 👇

Ever wondered what we used to change our tyres yonks ago? The Lemmon Trust Museum in Hawke's Bay has the answers to this very specific line of thought and more, with their collection of over 5000 items which were used by Aotearoa New Zealand settlers.  Recently, one of our Tyrewise Field Reps, Regan Cotter, visited the museum and got to see all the things a Tyrewise rep dreams of: namely vintage cars in running order, as well as old tyre changing equipment. We also particularly enjoyed an old poster, which details innovative and decorative uses for old car parts, although we do have an addition in mind - old tyre tulips, anyone? 🛞🌷

At Tyrewise, we're celebrating a win for the environment, with Cool-Safe next in line to become a regulated product stewardship scheme! This means that everyone in the supply chain, including the auto industry, will get to do their bit to ensure refrigerants and other synthetic greenhouse gases are collected and disposed of safely (for cars, this looks like the refrigerants used in air conditioning). You can read more about Cool-Safe and they important mahi that they do in the article below 👇

So far we've introduced two of our driving values: whakaiti para - reducing waste and mahi tahi - working together. Our third and final value is haere whakamua, which to us means moving forward to solve the problem of tyre waste and continuing to develop innovative uses for end-of-life tyres in Aotearoa New Zealand. 🛞 #haerewhakamua #movingforward

Ever wondered where a Venn diagram would locate the following elements: A) horsey folks; B) people who are environmentally-minded; and C) old tyres? This weekend, you can visit this niche intersection in person, when you stop by the  Treadlite New Zealand stand at Horse of the Year 2025!

If you plan to clear out your garage or shed this weekend, don't forget you can drop off up to five end-of-life tyres at one of our public collection sites for free! You can find your local collection site at the link below.

Did you know that about 60% of the 6.5 million tyres kiwis use every year end up in landfills, stockpiled or dumped, with only 40% of them recycled? That's why one of our values is whakaiti para - reducing tyre waste in our communities across the motu to create a better future for all of us, including end-of-life tyres 🛞 #whakaitipara #reducewaste

As mentioned in a previous post this week, one of Tyrewise's values is whakaiti para, which for us means reducing tyre waste across the motu. We achieve this by partnering with local tyre processors like Golden Bay in Whangārei, who use end-of-life tyres and wood waste instead of coal when creating EcoSure, the lowest embodied-carbon cement in the country. You can read more about Golden Bay's cement processing at the link below 👇