Ugli Ventures

Welcome back to The Scalable Marketing Machine Podcast! In this week's episode, I had the absolute pleasure of sitting down with Annelise Worn, a business strategist and CEO of a successful marketing agency. Annalise is not only a thriving entrepreneur but also a dedicated mother of four who homeschools her children and loves traveling with her family. Her journey is both inspiring and enlightening, offering valuable lessons for anyone looking to build a sustainable and lifestyle-oriented business. Listen to the full episode 👉 https://buff.ly/3YnGlPa #podcast #marketing #businessowner #lifebalance #businessgrowth #sustainablelifestyle #marketingagency #homeschool 

This week's episode is packed with valuable insights from Annelise Worn for anyone navigating the world of freelance and marketing agencies. Here's a sneak peek of what you'll learn: 🔹 Annelise's Journey: Annelise Worn, a business strategist and CEO of a marketing agency, shares her story of transitioning from a corporate job to building a thriving business that aligns with her family life. 🚀👩👧👦 🔹 Key Takeaways: - Embrace Leadership and Structure: Annelise highlights the importance of learning to lead effectively, charging what you're worth, and establishing robust structures in your business to avoid chaos and burnout. 🏗️ - Choose the Right Business Model: She shares her journey of starting a VA agency and the lessons learned about prioritizing personal happiness and work-life balance over sheer revenue. 📐💡 - Focus on Niche and Specialization: Annelise and I discuss the benefits of specializing in a niche skill or industry to become an expert and achieve better results and compensation. 🔍🌟 From reassessing work-life balance after a mishap to setting clear client boundaries, Annelise's experiences emphasize the importance of designing a life that accommodates personal boundaries and prioritizes self-worth. Tune in to gain actionable insights and empower your journey toward building a scalable, balanced, and successful marketing agency. 🎙️ #ugliventures #MarketingPodcast #BusinessSuccess #FreelanceTips #WorkLifeBalance #Leadership #AgencyGrowth

To differentiate herself in a crowded market, Anuša Kovačič can adopt a high-touch approach. This involves personally connecting with potential clients, offering tailored services, and demonstrating the added value she brings. High-touch services not only justify higher rates but also foster long-term client relationships. Watch the full episode 👉 https://buff.ly/4dI5hW0 hashtag#podcast hashtag#marketing hashtag#findclients hashtag#idealclient hashtag#targetclient hashtag#communities hashtag#livecoaching hashtag#qualityclients hashtag#LinkedInstrategy 

Exciting news! I had the amazing opportunity to chat on The Podcast with Annelise Worn about all things marketing! 🎙️ We dove deep into Marketing for Marketers, sharing insights on how to refine your brand strategy and scale your business in today’s fast-paced world. If you're a marketer or entrepreneur looking to elevate your game, you won’t want to miss this episode. Tune in now! 🎧👇 #MarketingStrategy #BrandBuilding #EntrepreneurLife #MarketingTips #MarketingForMarketers #Podcast #BusinessGrowth

LinkedIn is a powerful platform for professionals, and having a clear and compelling profile can significantly boost your chances of being noticed by your ideal clients. During our session, I advised Anuša Kovačič to refine her LinkedIn headline to act like an advertisement. It should clearly state how she helps and who she serves. An example headline could be: "Empowering heart-centered course creators by managing administrative tasks, allowing them to focus on their clients." This tells potential clients exactly what Anusha offers and who she targets, making it easier for them to reach out if they see a fit. Watch the full episode 👉 https://buff.ly/4dI5hW0 hashtag#podcast hashtag#marketing hashtag#findclients hashtag#idealclient hashtag#targetclient hashtag#communities hashtag#livecoaching hashtag#qualityclients hashtag#LinkedInstrategy 

At this live coaching session, one of Anuša Kovačič's concerns was balancing her current, more general client base while transitioning to her desired niche. This is a common challenge for many freelancers. My advice was to maintain her existing clients to ensure a steady income but start focusing her outward-facing marketing materials—like her website and LinkedIn profile—on her ideal clients. This dual strategy allows Anusha to gradually shift her client portfolio without the financial stress of an abrupt transition. It also positions her as a specialist in her preferred niche over time. Watch the full episode 👉 https://buff.ly/4dI5hW0 hashtag#podcast hashtag#marketing hashtag#findclients hashtag#idealclient hashtag#targetclient hashtag#communities hashtag#livecoaching hashtag#qualityclients hashtag#LinkedInstrategy 

One of the cornerstone topics I covered in my live coaching with Anuša Kovačič, was the importance of defining her ideal client. Anusha initially identified her target market as established freelancers and professionals transitioning to course creation or coaching. However, we emphasized the need to narrow this definition further. Why? Because specificity helps in crafting targeted marketing messages that resonate deeply with potential clients. For instance, instead of broadly targeting course creators, Anusha can focus on heart-centered or spiritually-minded course creators. This precision not only attracts clients who align with her values but also enhances her capability to address their unique needs effectively. Watch the full episode 👉 https://buff.ly/4dI5hW0 #podcast #marketing #findclients #idealclient #targetclient #communities #livecoaching #qualityclients #LinkedInstrategy 

In this live coaching session with Anuša Kovačič, we covered a lot of ground, from defining the ideal client to refining a LinkedIn profile and exploring broader marketing strategies. For Anusha—and you, dear reader—taking these steps can pave the way for a more focused, effective, and profitable virtual assistant business. I look forward to seeing Anusha’s progress and hope these insights help you navigate your own virtual assistant journey. Stay tuned for more episodes of the Scalable Marketing Machine Podcast, where we continue to delve into practical strategies for scaling your business. Watch the full episode 👉 https://buff.ly/4dI5hW0 #podcast #marketing #findclients #idealclient #targetclient #communities #livecoaching #qualityclients #LinkedInstrategy 

In this week's episode, I had the pleasure of coaching Anuša Kovačič, a talented virtual assistant from Slovenia. Anusha has been freelancing for two years and is now pivoting her business towards assisting course creators, coaches, and cohorts. Engaging with communities both online and offline can be a game-changer. For Anusha, joining online communities and attending in-person networking events could provide direct access to potential clients; course creators often gather on platforms like Kajabi, Maven, or Teachable. Moreover, participating in these communities by answering questions and sharing valuable insights can help her build relationships and increase her visibility. Watch the full episode 👉 https://buff.ly/4dI5hW0 #podcast #marketing #findclients #idealclient #targetclient #communities #livecoaching 

I recently had the pleasure of doing a fantastic live coaching session with Anuša Kovačič, a talented virtual assistant from Slovenia. Anusha has been pivoting her business to focus on assisting course creators and coaches, and during our session, we covered some invaluable insights to elevate her brand and attract the right clients. 👩💻 Here are 3 key takeaways from our conversation: Define Your Ideal Client: It's crucial to narrow down and specify your ideal client. For Anusha, this means going beyond general categories and honing in on particular traits, industries, and needs of course creators and coaches. This specificity will allow Anusha to tailor her marketing strategies more effectively. Leverage LinkedIn: Anusha learned the importance of a clear and targeted LinkedIn profile. Your headline should act as a billboard, clearly stating who you help and how. Regularly connect with up to 100 targeted people each week and share valuable content relevant to your niche to build your audience. Engage and Provide Value: While building relationships online can be time-consuming, it's valuable for long-term growth. Consistently engage with your target audience, send personalized messages, and offer tailored content. Hosting webinars or creating lead magnets with practical advice can also help attract and retain clients. I also emphasized the power of in-person networking for faster revenue generation, but the combination of online engagement and face-to-face connections creates a robust client acquisition strategy. I'm thrilled to see how Anusha applies these strategies to grow her business and I look forward to her progress. 🚀 If you have any questions or need advice on scaling your marketing efforts, feel free to reach out! Take a listen. 👇 #ugliventures #VirtualAssistant #CourseCreators #Coaching #LinkedInTips #MarketingStrategy #Podcast