Ugli Ventures

Understand The Deeper Needs Of Your Customers Gain control and reclaim your peace with my FREE guide on overcoming overwhelm. Dive into practical strategies to manage stress and find balance. 👉 https://lnkd.in/e2a4r4md #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #promocampaign #marketingstrategy #leadership #brandstory #branding #customerhero #storytelling #customerneeds

Marketing can be the most frustrating and overwhelming department to handle because there is just so much to execute. Often, it is also the place where you have most people working in your business. Think about it: Social Media, copywriting, web development, email management, growth hacking, data aggregation, PR… Because of the disparate nature of all the marketing tasks, you need to create a plan that ensures all of the marketing activities are working in concert towards a common goal. While there are many schools of thought on what the building blocks are, I have created a system that pulls together the 6 areas I believe each founder needs to think about when creating a marketing program of their own. This I call your 24 x 7 Marketing Flywheel. Your 24 x 7 Marketing Flywheel turns strangers into buyers and raving fans. This progresses in 6-stages. These stages are happening in some form regardless of whether you intentionally design them or not. - Aware: This is the lead generation stage where you are executing activities that get you in front of brand-new, right-fit prospects consistently. - Engage: Here we use a lead magnet to exchange something of value for an email address. - Nurture: Build a relationship with your audience and get them ready to purchase with you through consistent communication. (ie social media*, blogs, podcasts) - Invite: Run promotional sales campaigns to get your existing, nurtured email list to buy with you. - Delight: Once they’ve purchased with you, craft an exceptional experience for clients/customers to keep them happy and taken care of. - Advocate: Turn those happy customers into testimonials, case studies, reviews, and referrals. Although the 24 x 7 Marketing Flywheel may feel like a funnel, it's really a perpetually revolving flywheel. Do you have a 24/7 Marketing Flywheel for your business? Let me know in the comments below!

It's getting more difficult to get results from your social media content, and here's why. Gary Vaynerchuk has said, “Content is king, but context is God.” In his latest book, "Day Trading Attention," he offers some tough-love advice for entrepreneurs looking to stand out (very on-brand for Gary) Here’s a summary of his top tips: Authenticity is Key 🔑 “Be unapologetically yourself.” People crave genuine connections. Share your story, values, and behind-the-scenes moments to build trust and relatability. Value-Driven Content 💡 “Always aim to provide value.” Focus on solving problems, educating, and entertaining your audience. The more value you offer, the stronger your community will become. Platform-Specific Strategies 🌐 “Context matters as much as content.” Tailor your content to fit the nuances of each platform. What works on Instagram might not resonate on LinkedIn. Understand the culture and audience of each platform to maximize impact. Engage with Your Audience 🤝 “Community engagement is non-negotiable.” Respond to comments, messages, and mentions. Show your audience that you value their input and foster a sense of community. Leverage Emerging Trends 📈 “Stay ahead by adopting new trends early.” Keep an eye on emerging trends and technologies. Experiment with formats like short-form videos, live streaming, and AR/VR content to stay relevant. Consistency Over Perfection 📅 “Consistent output beats perfect content.” Aim for regular, high-quality posts rather than striving for perfection. The more you produce, the more opportunities you have to connect with your audience. Data-Driven Decisions 📊 “Let the data guide you.” Analyze your content’s performance. Use insights to refine your strategy and double down on what works. It's hard work to stand out on Social Media these days, but there are still tons of opportunities IF we all commit to being more strategic with the content we produce. As well as elevating the quality of our output. 💥 What is your main struggle when creating social mediaa content?

Why You Must Keep Self-Care In Mind Gain control and reclaim your peace with my FREE guide on overcoming overwhelm. Dive into practical strategies to manage stress and find balance. 👉 https://lnkd.in/e2a4r4md #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #resilience #meditation #balance #leadership #selfcare #mindfullness #mentalhealth

Why Organic Promotional Campaigns Are So Useful Unlock the secrets to a powerful Sales-Focused Marketing Strategy with my FREE guide. Dive into proven tactics. 👉 https://lnkd.in/eZrs8fEj #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #promocampaign #marketingstrategy #leadership #brandstory #branding #customerhero #storytelling #customerneeds #organiccampaigns #organiccontent

How Are You Using Your Time, Energy, Attention And Money Unlock the secrets to a powerful Sales-Focused Marketing Strategy with my FREE guide. Dive into proven tactics. 👉 https://lnkd.in/eZrs8fEj #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #skills #wellbeing #businessbalance #eneergy #time #money #attention

If There's An Emergency It's Always Your Fault Gain control and reclaim your peace with my FREE guide on overcoming overwhelm. Dive into practical strategies to manage stress and find balance. 👉 https://lnkd.in/e2a4r4md #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #skills #wellbeing #businessbalance #energy #time #money #attention #accountability #resilience

The 4th Grade Explanation of a 24/7 Marketing Flywheel Let's imagine you have a toy car that you love to play with. To make it move, you have to push it. But what if you had a special kind of toy car that, once you give it a push, it keeps going and going by itself for a long time? That's kind of like what a marketing flywheel is! Here’s how it works: Push to Start: Just like you need to push your toy car to get it moving, businesses need to put in effort to get their marketing started. They do things like making fun videos, writing interesting stories, or giving out cool stickers. This stage is sometimes called your "Go-to-Market" strategy. Keep Going: Once the toy car is moving, it keeps going because of its wheels and the smooth floor. In marketing, when people like what a business is doing, they tell their friends about it. Their friends might start liking the business too and tell more people. This keeps the business going without needing as much effort. This stage is where you hire awesome people to help you in your business because you've already gotten the car started. Get Faster and Faster: If you keep giving your toy car little pushes now and then, it will go even faster. In marketing, the more happy customers a business has, the more they talk about it. This makes the business grow faster because lots of people are excited and spreading the word. We can also make the car go faster with Advertising (and there are a LOT of ways to do that), So, a marketing flywheel is like a magical toy car that keeps going on its own and gets faster with just a little push every now and then. Businesses use it to make sure their marketing keeps working and growing, even when they don’t have to push it all the time! Comment the word FLYWHEEL and I will send you my free guide to create your 24/7 Marketing Flywheel. 👇 #marketing #flywheel #businessgrowth #marketingstrategy #gotomarket #customerengagement #marketingtips #digitalmarketing #brandawareness #smallbusiness #contentmarketing #marketingjourney

Plan Your Year In Harmony With The Seasons Transform your brand and leave a lasting impact! Explore the essential steps to build a powerful brand with my FREE guide. Ready to redefine your brand? 👉 https://lnkd.in/eZsYyPRg #marketing #podcast #marketingpodcast #sales #entrepreneurship #startups #womenfounded #skills #wellbeing #businessbalance #energy #time #money #attention #accountability #resilience #yearplanning

In 2023, the US saw a record-breaking 5.5 million new business applications, making it the strongest year on record for new business creation. The "Spray and Pray" method doesn't work for sale, so why would it work for marketing?! There was a time when you could get away with: - Crummy content - A social media strategy that was an afterthought - Difficult to navigate website - Terrible Ads And still get results. But, this isn't 2021. Times have changed, and we need to understand the game. It's not enough to just "do the thing," we need to learn to do everything well. If that sounds overwhelming, just know you're not alone. Everyone feels Marketing Overwhelm at times. 3 Steps to End Marketing Overwhelm - Prioritize and Focus on Core Channels Identify Key Platforms: Determine which marketing channels yield the highest ROI for your business. Focus your efforts on a few core platforms where your target audience is most active. Set Clear Goals: Establish specific, measurable goals for your marketing efforts. For example, aim to increase website traffic by 20% over the next quarter through targeted content marketing efforts. - Implement Marketing Automation Use Automation Tools: Leverage marketing automation tools to streamline repetitive tasks such as email marketing, social media posting, and lead nurturing. Automate Workflows: Create automated workflows for common marketing activities. For example, set up automated email sequences to nurture leads based on their behavior and engagement with your content. - Outsource or Delegate Tasks Hire Freelancers or Agencies: Consider outsourcing specific marketing tasks to freelancers or agencies. This can include content creation, SEO, PPC management, and graphic design. Delegate to Team Members: Assign tasks based on team members' strengths and expertise. Ensure everyone has a clear understanding of their responsibilities to avoid duplication of effort and ensure accountability. What do you do when you feel Marketing Overwhelm? #MarketingTips #MarketingStrategy #MarketingAutomation #ContentMarketing #SocialMediaMarketing #DigitalMarketing #MarketingROI #MarketingGoals #NewBusiness #MarketingTrends