Ugli Ventures

In the latest episode of "The Scalable Marketing Machine Podcast," Lashay Lewis shared her personal journey—from hitting a salary ceiling in in-house marketing positions to excelling as a consultant. Her story is a compelling testament to the power of niching down. Lashay emphasized the fears and benefits of focusing on a niche market; while it involves turning down some opportunities, the clarity gained can be incredibly fruitful. Consider the example of a commercial roofing company that only focuses on commercial projects. Their specialized service not only set them apart from competitors but also skyrocketed their success. Sometimes, narrowing your focus can open up broader horizons—something all entrepreneurs and startup owners should ponder. Tune in to gain more insights. 👉https://lnkd.in/eidG75xG #Marketing #ThoughtLeadership #ScalableMarketingMachine #Podcast #LashayLewis #IndustryInsights #NichingDown #Entrepreneurship #StartupOwner

Authenticity emerged as a central theme throughout our latest episode of The Scalable Marketing Machine Podcast," where Lashay Lewis spoke passionately about the importance of being genuine. Whether it's showing vulnerability in public speaking or sharing personal experiences on LinkedIn, being real enhances brand trust and builds substantial relationships. We also discussed how aligning sales and marketing teams can eliminate communication silos, ensuring a unified approach to content creation. The better the marketing team understands the product, the more effective they will be at crafting persuasive, targeted content. Tune in for the full episode. 👉 https://lnkd.in/eidG75xG #Marketing #ThoughtLeadership #ScalableMarketingMachine #Podcast #LashayLewis #IndustryInsights #vulnerability

I had an incredible time joining Amy Schutte on Business Origin Stories for Entrepreneurs, Coaches, and Leaders to discuss What The Top 10% Of Startups Are Doing That Separates Them From The Rest. In this episode, we dive into: ✨ Moving from accepting what comes your way to creating a business and life you want ✨ Balancing motherhood and entrepreneurship ✨ Dialing in on your ideal client and building a strong foundation for growth. If you're looking to take intentional steps in your business, you won’t want to miss it! 🎧 Link in the comments!

In the latest episode of "The Scalable Marketing Machine Podcast," I had the pleasure of chatting with Lashay Lewis about the power of “bottom of the funnel” (BOFU) strategies. This is where the magic truly happens—BOFU content is all about driving conversions. Lashay highlighted how critical it is to stand out from the competition and convince your prospects that your product or service is the perfect solution to their needs.   Don’t miss these insights! 👉 https://lnkd.in/eidG75xG #Marketing #ThoughtLeadership #ScalableMarketingMachine #Podcast #LashayLewis #IndustryInsights #BOFU #BottomOfTheFunnel #BOFUstrategies

Struggling to turn your content into conversions? Here are BOFU Strategies that actually work, from Lashay Lewis. Focus on Niche Markets: Niching down can dramatically boost your brand recognition and business success. By honing in on a specific market, like a commercial roofing company focusing solely on commercial projects, you can achieve significant growth and authority. Master Content Strategy Across the Funnel: Understanding the stages of your marketing funnel—top, middle, and bottom—is crucial. Utilize each stage to its fullest with relevant content: - Top of Funnel: Build awareness with educational and engaging content. - Middle of Funnel: Provide how-to guides and solve problems to nurture leads. - Bottom of Funnel: Use specific calls to action and differentiation to drive conversions. Leverage Personal Branding on LinkedIn: Highlight your journey and experiences to build trust with your audience. Share both your struggles and successes, as genuine content fosters stronger connections and brand loyalty. Converting your prospects into buyers is the exact purpose of marketing and a smart content strategy drives conversions. Today I am taking you behind the scenes of one of our mastermind sessions inside the Scalable Marketing Machine Accelerator.  Each month, we bring in an expert to dig deep into one aspect of a particular marketing tactic. The session I am sharing with you today is with the immensely talented, Lashay Lewis. If you’ve been struggling to turn your content into a powerful business asset, then this episode is for you. This is one of the juiciest masterminds that we’ve had inside the accelerator, I am so pleased to be sharing this content with you. Grab the episode link in the comments below.

In the latest episode of "The Scalable Marketing Machine Podcast," we had an insightful conversation with Lashay Lewis, who shared empowering advice about standing out in your industry. Whether you're an introvert or an extrovert, having a strong, distinctive stance can set you apart from the rest. 🎙️ 3 Key Takeaways: - Embrace Disagreement: Don't shy away from others disagreeing with your viewpoint. It means your stance is strong and impactful. - Find Your Hills: Identify and stand firm on the key principles you believe in, the ones you are willing to defend passionately. - Authenticity Over Conformity: Speak your truth and avoid being contrary just for the sake of it. Authenticity is what truly differentiates you. Tune in to gain more insights on how taking a bold stance can transform your marketing approach and position you as a thought leader. 👉 https://buff.ly/3A7BGYd #Marketing #ThoughtLeadership #ScalableMarketingMachine #Podcast #LashayLewis #IndustryInsights #StatusQuo

Merely posting content isn’t enough. To truly excel, you need to incorporate operational tactics: - Be Social: Allocate time to interact with others on the platform. Comment on other posts, reply to comments on your content, and even reach out to potential clients via direct messages. - Consistency is Crucial: Regularly posting content and maintaining a consistent presence is essential. Use social media scheduling tools like Hootsuite or Buffer to help maintain this consistency. - Analytics and Adaptation: Regularly analyze the performance of your posts. Most social platforms provide insights into how your content is performing. Use this data to iterate and improve. Listen to the full episode 👉 https://buff.ly/4eOM7yU #marketing #podcast #partnerships #socialmedia #ugliventures #socialmediapartnerships #marketingstrategy #paidads #seo

In today's digital age, social media is both a blessing and a curse for businesses. The potential to reach millions with just a few clicks is tantalizing, yet the relentless pace and ever-evolving algorithms can leave you feeling burnt out and frustrated. If you're grappling with these challenges, you're not alone. As a Fractional CMO with extensive experience working with growth startups and scale-ups, I've seen firsthand the struggles and triumphs associated with social media marketing. In this week's episode, I guide you on how to wield social media as a powerful tool for business growth while maintaining your sanity. Listen to the full episode 👉 https://buff.ly/4eOM7yU hashtag#marketing hashtag#podcast hashtag#partnerships hashtag#socialmedia hashtag#ugliventures hashtag#socialmediapartnerships hashtag#marketingstrategy hashtag#paidads hashtag#seo 

One of the most common mistakes businesses make is using social media solely to nurture their existing audience while neglecting its potential for amplifying awareness. If your content only focuses on adding value and reminding your current followers that you exist, you're missing out on the broader opportunity to attract new prospects. The essence of generating awareness on social media lies in harnessing the algorithm to push your content beyond your existing followers. This requires a more proactive approach to creating content with viral potential. Understanding current trends, participating in viral challenges, or even leveraging trending topics can significantly enhance your visibility. Listen to the full episode 👉 https://buff.ly/4eOM7yU #marketing #podcast #partnerships #socialmedia #ugliventures #socialmediapartnerships #marketingstrategy #paidads #seo

🚨 You’re Wasting Time with Social. Here’s Why… If you’re like me, you have a hate-hate relationship with social. For the dozens of founders I work with inside my Scalable Marketing Machine Accelerator, and for my own business, I am on social media a lot. I give feedback on posts/accounts, watch trends, and generally try to be social (a good virtual citizen). I’m exhausted by it all, and  I know you are too. But I have some intel I think you’d benefit from. It’s exactly how I’ve been able to gain back my time and double results for the founders I work with… The answer is focusing on a few, high-yielding tasks on social media and disregarding the rest. I’m breaking down the exact framework in this week’s episode of the Scalable Marketing Machine Podcast. Here are 3 key takeaways from the episode that you won't want to miss: 1. Differentiate Between Awareness and Nurture Stages: Understand that social media can be utilized for both attracting new prospects and nurturing existing relationships, but these stages require different approaches and strategies. 2. Focus on High-Quality, Trend-Responsive Content: Consistently producing high-quality content that aligns with current trends is crucial for playing the algorithm game and maximizing your reach. 3. Consider Alternative Awareness Strategies: If social media is draining your resources without yielding desired results, it may be time to explore other strategies like SEO, partnerships, or optimized ad campaigns. Are you ready to get off the content hamster wheel and start getting strategic? Tune in to this week’s episode 186. You can grab the link in the comments.    #Marketing #SocialMediaStrategy #GrowthHacking #StartupGrowth #BusinessScale