UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist

Ready to navigate the disruptions of Q3 2024? Join She Runs It for an insightful event where industry experts tackle the chaos and bring order to today’s trends and transformations. Session 1: Marketing in the Maelstrom Discover how AI is redefining possibilities, and how brands and agencies are merging technology and storytelling. Moderated by Sara Badler, Chief Commercial Officer, Advertising, Morning Brew, with panelist Douglas Rozen, Chief Marketing Officer, Rokt. Session 2: The State of the Agency Dive into the minds of top agency leaders as they discuss strategic choices and the disruptors shaping the industry. Moderated by Lindsey Elfenbein, VP, Global Summits and Strategic Partnerships, Variety. More speakers to be announced! Don’t miss out on these valuable insights. Get your tickets now! https://lnkd.in/gc5yyNtA #SheRunsIt #MarketingTrends #AgencyLeadership #AI #Personalization #ContentCreation #DataDrivenMarketing XR Extreme Reach Paramount Advertising UM Worldwide

We are thrilled to announce the promotion of Michael Mellington into the Head of Media Planning at UM! 👏🎉 With a dedication to the planning craft and commitment to client growth, he will now oversee the national planning team and media planning needs across UM. Join us in congratulating him as he steps into his new role.

I recently took part in a fun chat with fellow industry leaders on the future of media. Thanks to Strategy/Media In Canada for the opportunity and to my colleagues for a great discussion! A few useful takeaways: 1.     Brand marketing vs. performance marketing is a misnomer. It’s all marketing. Both approaches drive market impact. We need to change how we frame how we talk about the power drivers we use to build our businesses. Marketing is a not a see-saw. 2.     AI will help us shine brightest when led by human intelligence. As we integrate AI, the big swing growth opportunities will come from critical thinking, from innovative leadership, and – often – from the unexpected. In short, it will come from the nuance, empathy, and creativity of human intelligence as the leading force. 3.     When do best practices stop being best practices? AI will continue to play a powerful role driving huge gains in efficiency and optimization. But one risk is inadvertently creating a collective race towards the average. As everyone converges on the same “AI algorithms” or best practices – effectively sourcing from the same pool – there is a risk of generating the same rote solutions. 4.     The looming battle for relevance and attention. With the annual volume of content that we generate doubling every two years and an individual’s fixed capacity to consume, people will increasingly have more choice, be more overwhelmed, and see their attention further fragmented. The result? Escalating costs to achieve the same reach and frequency metrics. We will need to continue to train our focus on delivering impact outcomes and leveraging key elements like relevance and attention to get there. As marketers, ensuring we’re making quality connections will become even more critical. Tracey Cooke Andrea Hunt Bob Park John R. Urania Agas Robert Jenkyn Sarah Thompson #FFWD5Years UM Canada UM Worldwide IPG Mediabrands Canada MediainCanada Strategy Online

We are very proud of the continued partnership between our UM Australia team with UnLtd. , who led #adland to deliver $1.67M to promote youth mental health charity batyr's new campaign "Going Beyond Polite Responses". Way to go, team! Find out more about the campaign in B&T: https://bit.ly/4bzWvrV #pulseofUMAPAC #mentalhealth UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

We are so proud to share that Ruth Corrigan, our Head of Strategy at UM Worldwide, has been selected as a juror for Round One of this year's Effie Awards Ireland! Ruth will collaborate with other esteemed jurors to assess the effectiveness of media strategies and creativity across Ireland.   This prestigious recognition is a testament to Ruth's exceptional talent and dedication. We are incredibly proud to have her represent UM and are confident she will excel in her role, bringing her extensive knowledge and expertise to the jurying process. We can't wait for her to share the insights and experience with us!

"It's easy to get caught up in the hype of #AI. Now anyone can build their own #content in a matter of seconds. And what we're starting to see is a lot of very average content out there - a sea of sameness. We need to go back to the fundamentals of what consumer problems your brand is solving for." UM APAC regional managing partner Sarah Illingworth with Snigdha Nandan, Bharat Khatri and Ryan Pestano at #ATSS24 today. IPG Mediabrands Interpublic Group (IPG) UM Worldwide ExchangeWire #programmaticaudio

Our very own Sarah Illingworth, Regional Managing Partner at UM APAC, takes the stage at ExchangeWire's #ATS2024 discussing the latest in #programmaticaudio. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG) Ryan Pestano Snigdha Nandan Bharat Khatri

LIVE from ExchangeWire's #ATS2024! Our Chief Product Officer Ben Tuff took the stage with fellow industry heavyweights to dissect the future of #OOH beyond #AI, digital tech, and traditional billboards. #pulseofUMAPAC UM Worldwide IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG) Chloe Neo John Still Doreen Liu Harish Nambiar

"The ongoing “vibecession” and spreading financial anxiety underscore the need for a more nuanced approach to personal finance. By addressing the specific challenges posed by the new post-ZIRP reality, climate change, and political instability, financial experts and institutions can help individuals better navigate these uncertain times." -- Richard Yao, Associate Director, Strategy & Content at UM innovation unit IPG Media Lab. Read more in Medium!