UnboundB2B

"The longer the sales cycle, the deeper the relationship opportunity."    Many CEO's are frustrated with U.S. market penetration.    The challenge?     They are treating complex decision-making as a hurdle rather than a strategic advantage.    Here's what most B2B organizations get wrong about U.S. market expansion:  ❌ Rushing to compress sales cycles  ❌ Treating stakeholder complexity as a barrier  ❌ Applying one-size-fits-all solutions across regions  ❌ Missing relationship-building opportunities in favor of quick wins    A refreshing perspective of driving revenue growth based on what successful organizations do differently:  ✅ Seeing longer cycles as opportunities for deeper stakeholder engagement  ✅ Develop tailored solutions that address multiple decision-makers  ✅ Build strategic relationships that transcend immediate transactions  ✅ Adapt their approach to regional nuances    Our thought leadership article: https://shorturl.at/NPhX1   The results speak volumes.     Organizations that master this approach build lasting partnerships that drive sustainable growth.    Jen Shapiro has shared her insights on sales and marketing integration, including:  ✔ How to leverage data analytics for regional success  ✔ Strategies for effective GTM alignment  ✔ The role of AI in modern sales processes  ✔ Keys to customer-centric selling in complex markets Ready to transform your approach to U.S. market sales?    Click the link in caption 👆    #B2BSales #SalesLeadership #MarketingStrategy #RevenueGrowth #GTMStrategy 

B2BMX West is almost here, and we’re bringing the best in B2B marketing to Booth #217! Our onsite team - Jen Shapiro, Shaun Doerflein, Joseph Sullivan, and Chris Salazar will be ready to chat all things demand creation, lead generation, and pipeline growth. Whether you're looking to fine-tune your B2B marketing strategy or just want to say hi, we’d love to connect! 🔥 Stop by Booth #217 to: ✅ Get expert insights from our team  ✅ Discover how to create AND capture demand  ✅ Enter our exclusive giveaway 👀 (stay tuned!) Who’s heading to #B2BMXWest? Drop a 🎉 if we’ll see you there! #B2BMX #DemandGeneration #B2BMarketing #UnboundB2B 

When data speaks, every department should listen! In the latest episode of Real Talk Real Results, Akanksha Manik Talya explains why C-suite leaders need to look beyond function-specific metrics. When CPOs, CMOs, and CROs align their data insights, it leads to smarter cross-functional priorities that drive overall business success. Here’s what you’ll learn: ✔ How CFOs and CPOs act as central hubs for cross-functional collaboration.  ✔ Why understanding the financial and revenue view is critical for decision-making.  ✔ How a “nothing is somebody else’s problem” mindset enhances leadership impact.  📺 Watch the full episode on YouTube for practical insights from Akanksha. Watch Now: https://shorturl.at/hzdvn #LeadershipInsights #DataDrivenDecisions #CrossFunctionalTeams #B2BStrategy #ExecutiveLeadership 

Last month, I overheard a CMO say:   'We hit all our campaign metrics but missed revenue targets.' That's when I realized we're still measuring what's easy, not what matters. The data is clear: According to SiriusDecisions, companies with aligned teams see 24% faster revenue growth.  Yet, I've noticed a troubling pattern across hundreds of client engagements: ❌ Marketing celebrates MQL volume while Sales struggles with quality  ❌ Sales teams build territory plans in isolation from marketing insights  ❌ Both teams track metrics that don't translate to revenue impact  ❌ Customer insights get trapped in departmental silos Jen Shapiro, VP Sales at UnboundB2B, decodes what successful B2B organizations are doing differently:  ✔ Their tech stack is built around customer journeys, not department functions  ✔ They measure success through shared revenue metrics, not activity metrics We've captured these insights and actionable frameworks in our latest playbook, including:  ✅ How marketing teams support customer-centric selling  ✅ Data-driven strategies for regional market penetration  ✅ How AI is transforming ABM and demand generation  ✅ The future of sales and marketing integration The strategies top-performing B2B teams swear by are just one click away. Get the playbook here: https://shorturl.at/J7zi4 #B2BSales #SalesLeadership #MarketingStrategy #RevenueGrowth #GTMStrategy 

When was the last time you thought a lead wasn't just a number in your funnel but actually a fantastic opportunity?      Making relevant connections is fundamental to leveraging the wealth of data available in B2B SaaS. The good news? With the right tactics, you can focus on the leads that actually count. It’s not about the quantity of leads; it’s about getting the ones who are ready to engage and convert ✔ In our article, we will guide you through the process of identifying MQLs and provide ten actionable strategies to increase their generation.   From leveraging content marketing to the implementation of chatbots, we offer comprehensive insights to enhance your lead generation efforts.   Read More: https://shorturl.at/xfyRq No more wild goose chases, just solid opportunities waiting to be closed! #B2BMarketing #LeadGen #B2B #MQL #DemandGen 

I had a fascinating conversation with a CEO 2 weeks ago that stopped me in my tracks.    They asked, "Gaurav, why are we spending millions on sustainability initiatives when our core product is what drives revenue?"    Here's what I told them:    In 2025, the game has fundamentally changed.     Our latest research shows something startling: 72% of B2B buyers aren't just evaluating your product, they're scrutinizing your brand's role in shaping a better future.    While most B2B brands are rushing to slap "sustainable" labels on their marketing, they're missing the bigger picture.   It's not about the claims you make but the changes you create.    Through my 10+ years in B2B marketing, I've never seen such a dramatic shift in buyer behavior.     The data is clear:  ⤷ Surface-level sustainability claims are actively harming brand trust  ⤷ Misaligned environmental initiatives are worse than no initiatives at all  ⤷ Authentic sustainability efforts are becoming key differentiators in major B2B deals    Playbook: https://shorturl.at/JSujY   In my latest article, I break down:  ✔️ Why traditional B2B sustainability marketing is dead  ✔️ How leading brands are reimagining their approach to purpose-driven marketing  ✔️ The exact framework for building authentic sustainability initiatives that drive real business growth  ✔️ Case studies of companies that got it right    The brands seeing the highest ROI from their sustainability initiatives are the ones with the clearest alignment between purpose and action.    Get the full playbook in the caption 👆   #B2BMarketing #EconomicUncertainity #MarketingLeadership #AuthenticBranding #BusinessGrowth 

What makes some product launches soar while others barely get off the ground?     Hint: It's not just about the product specs or marketing budget.     Akanksha Manik Talya kicks off Episode 8 of Real Talk Real Results, where we tackle the real challenges of aligning product and marketing teams in today's fast-paced business environment.     Here's what you'll discover:     ☑ The three core capabilities every cross-functional leader needs to master   ☑ Why treating product launches like rocket launches leads to better outcomes   ☑ The Five C's of Product Management that drive real results   ☑ Proven playbook tactics to overcome product-marketing alignment challenges     📺 Watch the full episode for actionable tips from Akanksha: https://shorturl.at/aqBSO    #CrossFunctionalLeadership #ProductManagement #B2BMarketing #B2B 

As the EVP of Growth, I’m often asked about the role sustainable marketing plays in building a lasting B2B business.  Every time, it makes me think: why is this so important? Here’s the thing - sustainable marketing isn’t just about being eco-friendly; it’s about positioning your brand as more than a service provider.  It’s about showing you’re a partner in creating a better world.  But here's the catch: you can’t just talk the talk.  Your actions need to back it up, in an authentic way. I always think of Microsoft’s AI for Earth program as a perfect example.   They offer cloud and AI tools to organizations working on environmental challenges.  Even when the economy was tough, they stayed committed to their mission.  They didn’t just say they cared; they proved it. So, if you want to build a resilient B2B brand, focus on actions that align with your purpose.  Our thought leadership article: https://shorturl.at/myynD And when you make it real, that’s when your brand truly stands the test of time. To get a detailed breakdown on:  ✔ Why traditional B2B sustainability marketing no longer works  ✔ How top brands are redefining purpose-driven marketing  ✔ A proven framework for creating authentic sustainability initiatives that fuel real business growth ✔ Real-world examples of companies that have nailed it Click the link in caption 👆 #B2BMarketing #SustainabilityStrategy #MarketingLeadership #AuthenticBranding #BusinessGrowth

Is your team struggling to identify which leads deserve immediate attention? Our latest analysis reveals a crucial insight: companies often mishandle lead scoring at different stages of the purchase funnel, leaving revenue on the table. Look at our infographic with the essential do's and don’ts for your lead scoring process. Ready to reinvent your lead scoring system? Read the full blog now: https://shorturl.at/0VW98 Learn how to: ✔ Set up evaluation parameters for each buyer stage  ✔ Implement negative scoring effectively  ✔ Align marketing and sales scoring metrics  ✔ Make your model better based on results #LeadGeneration #B2BSales #MarketingAutomation #SalesEfficiency #RevenueOptimization 

Something a CEO said recently really stood out... "Jen, your solution is the right fit for us, but the ultimate factor in moving forward with you was how focused you are on sustainability."   This wasn't a one-off conversation.    I'm seeing a fundamental shift in how B2B decisions are made. The traditional sales playbook is becoming obsolete faster than most realize. Which, as a sales leader, is terrifying.     A recent AMA-NY research study shows that 72% of B2B buyers are more likely to purchase from companies that perform well on social issues they care about.    What We're Seeing in the Field: -Technical evaluations are happening AFTER sustainability assessments  -Procurement teams now include sustainability experts  -ESG metrics are becoming deal breakers  -Through analyzing over 500 enterprise deals, we've uncovered:    What works & what fails.     The most surprising finding?    The deals we're winning aren't coming down to product features or price points.     They're being decided based on how authentically we've integrated sustainability into our operations.    To read our entire thought leadership article click here: https://shorturl.at/Jr5QO   Question for other sales leaders: Are you seeing similar shifts in your buyer conversations?    #SalesStrategy #B2BLeadership #SustainableBusiness #EconomicUncertianity #B2BMarketing