UN/COMMON

The current consumer landscape reflects a consequential change in expectations and behavior that requires our focus. 👀 🌎 In short, new global research involving 392 brands in various industries and across 58 countries shows that embracing diversity and advocating for important causes, such as environmental sustainability and social justice, can cultivate a loyal customer base and lead to continual growth. Data below 👇 According to research conducted by Saïd Business School, University of Oxford, the study suggests that, far from being harmful, inclusive advertising provides tangible financial benefits, showing a shift to a new era where corporate neutrality is no longer acceptable. 👉 Inclusive advertising drives a nearly 3.5% boost in short-term sales and a 16% increase in long-term sales. 👉 62% of buyers are more inclined to select products from brands that embrace inclusive values, and these buyers are 15% more likely to develop lasting loyalty towards these brands. "This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms, to not only benefit the communities they serve but also to drive growth and financially prosper," said Sara Denby, head of the Unstereotype Alliance secretariat at UN Women. 📰 Read more on The Guardian here: https://lnkd.in/eZF5FuWa #BrandStrategy #InclusiveMarketing #D2C #ConsumerBehavior #PurposeDrivenBrands #BrandLoyalty Diageo Kantar Unilever Geena Davis Institute #research

What's it like to work at UN/COMMON? Hear from Alyson Sweriduk, one of our incredibly talented Shopify eCommerce Strategists! 🔥 "What I love most about working for UN/COMMON is the people. And I know that might sound a little fictional, but I promise it's true. I describe our company culture in one word: supportive. This is the first place I have ever worked where I feel that I have full team support. I can actually enjoy my personal time outside of the office, knowing that they have my back. It could be the largest life event, or it could be as small as finally getting to your garden to grow tomatoes. The people are truly wonderful, and they want you to succeed inside and outside of the office, and that's truly what makes UN/COMMON special for me." So, if you're ready to work for an agency that is truly uncommon and allows you to take care of your tomatoes 🍅, join us! https://lnkd.in/g23Fchsd #hiring #jobs #shopifydeveloper #UX #UI #agencylife #agency Savannah Collins #ecommerce

Words from the wise 🦉 At UN/COMMON, we offer full Email & SMS Program Management 📨 From planning to implementation, expert project management to campaign, and automated flow design & development, we manage every aspect of your email and SMS marketing programs, ensuring a unified strategic approach to drive incremental growth. Check out our consumer retention work 👉 https://lnkd.in/eNkdVnwy #emailmarketing #digitalmarketing #D2C #ecommerce #growthhacks

Thank you for the kind words Dan Castle 🤟 Kishan Tosar is a rock star, and we appreciate your support! Here's to stretching your business goals 💪

Thank you, Rebuy Engine 🤩 and Liquid Death! We are mortally thankful for you both. 💀 Micah Levy Adam Ali Daniel Murphy John Erck

Are you are a Shopify merchant? Enhance your storefront on the ShopApp! 💡 Currently, in early access, Shop Minis is a platform for building shopping experiences for the ShopApp. Apply here to join the early access program. Apply by October 1st to have a chance at their Winter '24 batch. https://lnkd.in/e2GzVcbi

🌍 D2C eCommerce Community: Responsibility Lessons from Pattern Beauty 🌍 According to McKinsey & Company, while Black consumers represent 11.1% of the U.S. beauty market, there's a significant gap in representation within the leadership and ownership of beauty brands. Companies that embrace community responsibility help fill that gap by empowering underrepresented voices and supporting diverse initiatives. Tracee Ellis Ross launched Pattern Beauty in 2019 to offer a product line to nourish all kinds of textured hair, from curly to coily to tight-textured. The PATTERN Beauty community is setting the standard for how brands can make a real-world impact, and this should be a core strategy for every D2C business. Through their initiative, 1% of every purchase goes to a nonprofit customers choose. The funds benefit essential causes: ✅ Funds non-partisan voter education for 4,600 voters of color 🛫 Provides a stipend for 2 Black women to attend a 1-month business incubator ⚕ Enables breast cancer screenings for 85 Black women 🌱 Supports a 1-week environmentalism workshop for 100 low-income Californians This is more than just giving back. It’s about building trust and lasting customer relationships by aligning with important causes. 🤝 It's also notable that Ross also serves as the diversity and inclusion adviser to retailer Ulta Beauty. https://lnkd.in/ehv9MA5n 💡 Why this matters for eCommerce: - 77% of consumers are motivated to purchase from companies committed to improving the world. - Community-focused initiatives improve brand loyalty and customer lifetime value. - It strengthens brand reputation, especially with younger, socially-conscious shoppers. It’s time for D2C brands to integrate community responsibility into their strategy—doing good can, and should be, woven into the business fabric. #ecommerce #D2C #communityimpact #socialresponsibility #BlackOwnedBusiness #BrandLoyalty #Diversity #RepresentationMatters #Empowerment #McKinseyInsights Angela Melero Tiffany Burns Kristi Weaver Ammanuel Zegeye #shopify #DEI WBENC BEACH HOUSE GROUP Kimber Bowman Tiffani D. Carter Christiane Pendarvis

🚀 Huge news! Yotpo just teamed up with Target to bring product reviews and ratings straight to their platform, making it super easy for D2C brands to level up visibility and drive conversions. 🎯 This is a game-changer for any D2C brand looking to engage customers, increase credibility, and boost conversions. With UN/COMMON in your corner, we’ll help you fully utilize Yotpo’s tools to amp up your retention marketing and keep your customers coming back. Ready to make it happen? Let’s chat! #Ecommerce #RetentionMarketing #Yotpo #Target #UNCOMMON #syndication #shopify #marketing #D2C

🌸 Blake Lively's Betty Blooms: A New Benchmark for D2C Campaigns 🌸 When Blake Lively's Betty Booze and Betty Buzz brands took over NYC with the Betty Blooms campaign, it wasn't just about showcasing beverages—it was about rewriting the playbook for D2C campaigns. Why is this important for D2C brands? This campaign demonstrated how a brand can break through the noise by transforming a product launch into a full-blown immersive experience. It went beyond traditional marketing, blending art, brand identity, and customer engagement in a way that captured attention and made a lasting impact. As Katie Palay, head of marketing at Betty Buzz and Betty Booze, put it: "There are more similarities between creating the perfect bouquet and drink recipe than many think. Both are all about curating the finest-quality products, finding the right balance, and enjoying them either just for yourself or with the people you care about most." Speaking about the floral partnership with New York City's Starbright Floral Design for the campaign, she added: "We wanted a floral partner that had the same brand values as Betty Buzz, priding itself on real, uncomplicated products that are crafted with love from 'homemade recipes.'" Here's what stood out: 🌺 Experiential Marketing at Its Finest: Betty Blooms created a sensory overload with a stunning floral installation, inviting consumers to interact with the brand on a deeper level. 🌼 Packaging as a Storytelling Tool: The campaign wasn't just about what was inside the bottles—it used the packaging and the surrounding experience to tell a compelling brand story. 🌷 Memorable Customer Experience: By engaging all the senses, the campaign blurs the lines between product, art, and emotion, making the moment unforgettable for its audience. https://lnkd.in/gfTDXyWS At UN/COMMON, we believe that campaigns should be experiences. Let's work together to craft your next benchmark-setting #D2C campaign. #D2CMarketing #BettyBlooms #BettyBooze #BettyBuzz #ExperientialMarketing #CustomerExperience Jenny Berg BizBash

Why listening to your customers is so vital to any brand’s success. 📣 In June 2022, Hailey Rhode Bieber — model and YouTube host (Who’s in My Bathroom? and What’s in My Kitchen?) — launched rhode® skincare. This year, the beauty brand expanded its offerings to include Pineapple Refresh cleanser, Pocket Blush, and a lip-tint holding iPhone case, which went viral. But something unexpected happened. In a new, now-viral moment on TikTok, beauty content creator Golloria called out the model’s line of blush last month for looking “ashy” on her darker skin. However, it’s the response from rhode that’s truly beautiful! 💖 Bieber reached out personally to Golloria about rhode’s blush blunder, compensating her for shade consulting and ultimately reformulating the blushes in just a month, seeing this as a customer service and product opportunity vs. dismissing the backlash. Bravo rhode! 💯 “Hailey, thank you for reaching out and listening to me and treating me like a human. This is redemption,” Golloria said. She added in her caption, “Bravo. Your voice can elicit change. Wonderfully done, thank you for listening to Black women!” NewBeauty noted, “Followers in the comments agreed, praising Golloria for making such pertinent changes in the beauty industry and Bieber for listening, with comments such as, “This is why I love Rhode, unproblematic,” and “now THIS is influence.”” New Beauty also pointed out, “In this day and age, it only takes one post for a product to go massively viral.” Numerous media outlets, such as HuffPost, PEOPLE Magazine | PEOPLE.com, and Cosmopolitan, also picked up the story. 🙏 to Hailey Rhode Bieber for being kind, thoughtful, and proactive. https://lnkd.in/ed7qttCA rhode skin Laura Jazmin Tolliver #ecommerce #blackbeauty #D2C Lia Mappoura Athena Sobhan #customersuccess #customerservice #influencermarketing #inclusivity