Under Armour

Let Them Talk.   Have you seen our latest #content series celebrating the grind and mindset of top #UnderArmour athletes? Want to know the #inspiration behind the videos debuting just in time for college basketball’s biggest tournament?   Click below to learn about our partnership with RDCWorld and the concept behind the series. And stay tuned for more videos on our channels celebrating our UA teams and athletes throughout the #tournament. https://lnkd.in/gajtvmae

We loved having you at OUR HOUSE! Thanks, Jacqie McWilliams Parker for sharing your story and inspiring our sqUAd. 

At Under Armour, we believe in the power of sport to change young people’s lives. In 2017, we launched Project Rampart in Baltimore to provide youth with access to top-tier performance gear, safe play spaces, and essential resources. This initiative has improved athletic opportunities and supported academic growth, with increased graduation rates, higher GPAs, and greater school and community engagement.   We are now expanding our commitment to Washington D.C., leveraging our success with Project Rampart in Baltimore as the blueprint for the next chapter. By listening to the community and applying the learnings from Aspen Institute Sports & Society’s “State of Play Washington D.C.”, we will use our resources and platform to create an equitable sports landscape, ensuring every child has access to the benefits of sports.

UA Next All-America Baseball Game is coming home to Baltimore!    We're excited to be a part of this incredible opportunity for the next generation of baseball players and are proud to support them alongside Ripken Baseball and Factory Athletics. 

Under Armour’s NIL Collegiate Class of 2025 to Celebrate the Postseason 🏀   Six of the top #collegiate basketball players – three men and three women – will help the brand celebrate the post season. This is the first time that Under Armour Basketball has built an #NIL roster of this kind, with the players coming from both Under Armour and non-Under Armour schools across the different conferences, all with grittiness and an #underdog mentality.   The roster includes: Lauren Betts – University of California, Los Angeles (UCLA) Flory Bidunga – University of Kansas Jaloni Cambridge – The Ohio State University Te-Hina Paopao – University of South Carolina Tahaad Pettiford – Auburn University Zakai Zeigler – University of Tennessee   Check out more about these athletes -> https://lnkd.in/egYv_JDU

Welcome to Team UA, Nika Mühl! 🏀 The 23-year-old Croatian point guard has already carved her own unique path, proving herself to be a true trendsetter and a linchpin in the rising popularity of women’s basketball. She will serve as an ambassador for Under Armour #basketball and will compete in #UnderArmour and #CurryBrand basketball sneakers this upcoming WNBA (Women's National Basketball Association) season. We’re thrilled to support Nika as she continues to push the boundaries of what it means to be a top women’s basketball athlete and pursue her dreams, both on and off the court. https://lnkd.in/ex-GxrEG

Buckets in Baltimore: Celebrate 50 Years of Trailblazing Women at the CIAA Women's Basketball Tournament 🏀 🦀 Since 1975, Central Intercollegiate Athletic Association (CIAA) Women’s Basketball players have shattered barriers, inspired generations, and built a legacy of excellence. Honor their courage and commemorate this 50th anniversary with Under Armour's limited edition CIAA product #collection exclusively available at the UA Flagship Brand House in Baltimore Peninsula. World-renowned photographer and UA teammate Devin Allen acted as creative director for this collection that is a tribute to the past, a celebration of the present, and a testament to the enduring power of women in sport. Under Armour has been a proud athletic sponsor of the CIAA and their 13 member universities since 2018. All Men’s and Women’s #basketball teams will be wearing UA gear designed to make athletes better. We are thrilled to support these athletes on and off the court as they compete in our hometown. 

Under Armour and #CurryBrand came together to celebrate 11-time National Basketball Association (NBA) All-Star and now 2-time All-Star MVP Stephen Curry during basketball's biggest weekend in San Francisco. With the All-Star Weekend festivities in Curry’s backyard this year, we showed up big time in the Bay with multiple activations, #collaborations and unique product releases to show love for his legacy and remind #basketball fans everywhere of their love for the game. https://lnkd.in/esa4_Ay5

At Under Armour, we aim to elevate the consumer experience whenever and wherever they choose to engage with our brand. By enhancing every step of the consumer's digital journey, through data driven strategies and innovative digital tools, our Ecommerce team in EMEA is committed to creating an immersive shopping experience that meets the evolving needs of today’s digital-first customers. Frédérique Louis leads our Ecommerce team from the Amsterdam office, driving our digital consumer experience across EMEA markets. As a leader, she prioritizes collaboration and makes sure that Under Armour's core values of "Fight on Together" and "Love Athletes" are seamlessly integrated into her team’s development of the digital consumer journey. Check out our interview with Frédérique to learn more about her career journey and the advice she’d give to anyone looking to join the sqUAd! #LifeAtUA #UAEMEA #WomeninLeadership #UADigital 

Rasmus Neergaard-Petersen Joins Team UA ⛳ The 25-year-old is one of the DP World Tour’s brightest emerging talents and will wear Under Armour #performance apparel and footwear on and off the golf course in 2025. With our latest product #innovations, including the UA Drive Pro, we will help optimize his game as he takes on the professional scene. https://lnkd.in/grveez35