Underscore Marketing

Pharma marketers running education campaigns for rare and ultra-rare diseases face the often formidable task of reaching & engaging highly specific patient groups. Balancing budget with a plethora of potential tactics, while deciding which of all the data available is the right data, adds further complexity. Our latest case study offers a real-world overview of how, by collaborating with the right partners - like PulsePoint & Symphony Health - we were able to help our client tackle this challenge head-on and build a robust disease education campaign strategy for reaching the largest potential pool of relevant patients during an upcoming launch. All with the help of a lot of thoughtful data analytics. Key highlights include: 🎯Reaching over 100 qualified patients within the first three days of the campaign. 🎯Achieving a Qualified Audience Reach (QAR) score of 2.3; (3 x higher than the prevalence rate of 0.8%). Read the full case study: https://hubs.la/Q02X87zQ0 #HealthcareMarketing #PatientEngagement #HealthcareAnalytics

Our PINNACLE Planning Suite represents the next generation of omnichannel analytics for healthcare and life sciences marketing. Many pharma companies have strong data capabilities, but our discussions uncover that few are translating them into impactful marketing decisions. With AI/ML-driven insights, PINNACLE helps streamline decision-making and improve sales. Learn how to transform your data into action. Download the full PINNACLE fact sheet to discover more about its ground-breaking capabilities: https://hubs.la/Q02WZY4X0 #OmnichannelMarketing #HealthcareAnalytics #MarketingInsights

Today our SVP of Global Media Jay De La Cruz joined a panel moderated by Malcolm Halle from our partners at PulsePoint that offered a prognosis of how future-state programmatic will look and the role it will play in the omnichannel marketing mix. Keep an 👁️ out for our upcoming blog article that will share useful takeaways from the session. #pharmaevents #healthcaremarketing

Is your HCP site content being consumed by the right audience? If not, are you able to derive actionable engagement insights that help you execute more targeted strategies? In a recent case study, our Visitor Verification Survey revealed that patients were heavily engaging with video content designed for HCPs, which initially skewed the engagement data. By separating patient vs. HCP behavior, our client was able to develop more targeted content strategies for HCPs, ensuring their marketing was effective and truly reaching the right audience. With VVS, you can eliminate guesswork and fine-tune your engagement strategies. Read the full case study - with real-world data - to glean insights into how VVS could help inject new efficiencies into your marketing initiatives. Read more and download the free fact-sheet: https://hubs.la/Q02VQJqP0 #TargetedMarketing #DigitalPharma #AudienceSegmentation #HCPEngagement

Our SVP of Global Media Jay De La Cruz will be joining PulsePoint ‘s panel at Pharma CX taking place in Philadelphia on October 29th. Jay will be accompanied by a host of esteemed thought leaders to dig into the topic of future-state #ProgrammaticAdvertising in #HealthcareMarketing and the key role played by it and ever-evolving technology to engage HCPs and patients with increasing efficacy. Full details below 👇

📈 Media inflation is forecast to rise, so what does it mean for the future of media? 📉 The latest report from the World Federation of Advertisers (WFA) projects that media inflation will rise, globally, to 4.6% by 2026. This prognosis highlights a significant trend that will impact advertisers and media planners globally. At Underscore, we believe that understanding and adapting to these changes is crucial for staying ahead in the industry. Media inflation can pose challenges, but it also presents opportunities for innovation and strategic planning. Our Takeaway: As media prices rise, it's essential to optimize media spend and focus on high-impact channels. By leveraging data-driven insights and maintaining flexibility in media planning, we can mitigate the effects of inflation. Our approach includes: ✔️Diversifying Media Mix: Exploring alternative channels and formats to ensure cost-effective reach. ✔️Investing in Technology: Utilizing advanced analytics and automation to enhance media efficiency. ✔️Building Strong Relationships: Collaborating closely with media partners to negotiate better rates and value-added opportunities. We're committed to helping our clients navigate these changes and achieve their marketing goals. By proactively planning for and embracing the future of media with strategic foresight and innovative solutions, we help our clients' brands maintain their competitive edge. Read more in the MM+M article here: https://hubs.la/Q02Vf_4h0 #MediaInflation #HealthcareMarketing #MediaPlanning

Introducing the PINNACLE Planning Suite – the next generation of omnichannel analytics for healthcare and life sciences. Many pharma companies have strong data capabilities, but few are translating that into impactful marketing decisions. With AI/ML-driven insights, PINNACLE helps streamline decision-making and improve sales. Learn how to transform your data into action. Download the full PINNACLE fact sheet to discover more about its capabilities: https://hubs.la/Q02TrJjv0 #OmnichannelMarketing #HealthcareAnalytics #PharmaMarketing #MarketingInsights

Today, we come together to celebrate Indigenous Peoples' Day, a time to honor the rich cultures, histories, and contributions of Indigenous communities. At Underscore, we stand in solidarity with Indigenous voices and are committed to learning from and uplifting their stories. Let's take this day to grow our understanding of the unique traditions that have shaped our world. By acknowledging the past and embracing the wisdom of Indigenous cultures, we can work towards a more inclusive and respectful future. Join us in celebrating the strength and beauty of Indigenous heritage. #IndigenousPeoplesDay #CelebrateDiversity

Today, on World Mental Health Day, we join the global community in recognizing the importance of mental health in the workplace. At Underscore Marketing, we believe that prioritizing mental well-being is essential for fostering a supportive and productive environment. Let's take this opportunity to reflect on how we can create a culture that values mental health and supports each other. Together, we can make a difference. #WorldMentalHealthDay #MentalHealthMatters

Granular insights are key to effective, integrated marketing in healthcare. In a recent case study, our Visitor Verification Survey (VVS) revealed that only 31% of visitors to an HCP site were actually healthcare professionals, while 58% were patients and 11% fell into other categories. This distinction was crucial for the brand’s optimization efforts, enabling them to refocus campaigns specifically towards HCPs and increase the impact of their marketing spend. The detailed segmentation offered by VVS can help you avoid misdirected efforts and allocate your resources to reach the most valuable audience segments. To find out more about how VVS can help drive the ROI of your branded campaigns, read our free factsheet: https://hubs.la/Q02RTcyZ0 #PharmaAnalytics #HealthcareEngagement #OmnichannelMarketing