Universal Media

Here’s Why Brands Need to Prioritize Out-of-Home (OOH) in Their Ad Budgets 📈 In today’s digital world, brands often overlook the potential of OOH advertising. Yet, research from OAAA shows that reallocating even a small percentage of budgets to OOH can produce major returns on investment. Here’s Why OOH is a Must-Have in Your Media Mix: 1. High ROI Potential: Studies show that sectors like Automotive and Retail saw impressive gains by allocating budget to OOH. For many brands, slight shifts led to increased sales, higher brand awareness, and a measurable lift in purchase intent. 
 2. Ideal for a Fragmented Media Landscape: With the increase in media channels, audiences are more dispersed than ever. OOH reaches consumers across their daily journey – think billboards, transit ads, and digital kiosks. These placements are perfect for capturing attention in high-traffic areas, adding unique value beyond the reach of mobile or TV. 
 3. Complements Digital Advertising: OOH has the power to boost the performance of digital ads. A strategically placed OOH campaign often encourages online searches, website visits, and engagement on social channels, amplifying brand visibility across both online and offline touchpoints. 
 4. Brand Trust and Perception: People see OOH as a marker of brand authority. Visible, large-scale ads build trust and credibility – essential qualities for brands in today’s market.
 How to Start Incorporating OOH: * Analyze Your Current Mix: Identify where reallocating just 2-3% of your digital or broadcast budget could make a bigger impact through OOH. * Focus on Strategic Locations: Think about where your target audience spends their time, and invest in high-traffic locations to maximize exposure. * Set Measurable Goals: Test the waters with a small campaign, then track the results. OOH is highly measurable today, making it easy to see its impact on brand awareness and sales. In a competitive landscape, OOH can be the differentiator your brand needs. By combining the reach of OOH with other media, brands can capture audiences in ways digital alone can't achieve. Have you used OOH in your marketing strategy? #robynsthoughts #OOHAdvertising #DigitalMarketing (Image c/o Todd Cohen. This is the newest asset in Universal Media’s portfolio. The largest digital spectacular in downtown Salt Lake City)

🎬 Watch Now! You can’t miss this stunning digital takeover of THE WILD ROBOT at Mountain View Village, Salt Lake City! There's no better stage to celebrate the upcoming @DreamWorks Animation film, hitting theaters on Sept 27th. 🌟 We’re beyond thrilled about the launch of Utah’s Premier Digital Canvas Universal Media has been building in partnership with CenterCal Properties. And guess what? There’s even more exciting news – stay tuned for an exciting new addition to Mountain View Village in the coming weeks. It just keeps getting better! 🙌 If you haven’t seen it yet… stop what you’re doing and catch this visually stunning, heartwarming masterpiece in theaters! 🎥🤖✨🍿 GroupM EssenceMediacom DreamWorks Animation #UniversalStudios #DreamWorks #TheWildRobot #OutOfHome #DigitalOOH #MovieMagic

🎉 Exciting News at Mountain View Village: Our New Digital Kiosks Have Arrived, and They Look Amazing! 🖥️✨ We're thrilled to unveil our brand-new digital advertising kiosks at Mountain View Village, creating the largest digital canvas in Utah! These new kiosks are just part of an exciting mix of digital media assets designed to create an environment where your message can't be missed. Together with our amazing partners, we're designing highly engaging and stunning visual spaces that redefine retail experiences. Our dynamic advertising platform allows brands to be seen at the right time and place, where people live, shop, eat, play, and most importantly, outshine the competition. A massive thank you to our incredible team Universal Media and partners who made this possible: CenterCal Properties Esprit Digital YESCO But this is just the beginning! We have one more exciting piece to add to this stunning new digital canvas as part of an upcoming partnership launching soon! Stay tuned—we're just getting started! 🚀 #DigitalOOH #MountainViewVillage #OOH

Excited that Universal Media was part of the new Disney Music Group campaign! Disney Music Group launched a multi-spot ad campaign for the beloved Disney Hits playlist with the tagline, “The Happiest Music Playlist on Earth!” We did a takeover campaign at The Gateway in downtown Salt Lake City, which launched last week. It was great to work with Wilkins Media and just in time for the launch of the new boutique hotel, Asher Adams, an Autograph Collection hotel! #robynsthoughts #ooh #disney

10 More Reasons Why OOH Remains the Most Trusted Form of Marketing Building on my last post, here are ten more reasons why Out-of-Home (OOH) advertising remains one of the most trusted and impactful marketing channels. Let’s explore the latest trends driving OOH’s future dominance: 1) Data-Driven Targeting: Programmatic OOH is transforming audience targeting. By using real-time data, campaigns can reach the ideal audience precisely, making every impression count and boosting relevance and trust. 2) Integration with Mobile: OOH is more than just a billboard—it’s a gateway to deeper engagement. By integrating with mobile marketing, OOH extends your message across channels, reinforcing brand credibility and driving interactions. 3) Sustainability Initiatives: Consumers want brands that care for the planet, and OOH is delivering. With eco-friendly options like solar-powered billboards, recyclable materials, and digital ads tied to EV infrastructure, OOH showcases innovation and environmental responsibility. Plus, physical-digital hybrids like QR codes and hashtags reduce print waste while enhancing eco-conscious campaigns. 4) Contextual Creativity: OOH excels at being in the right place at the right time. From large-format static offering a 100% share of voice and brand prestige to DOOH displays adapting in real-time, OOH’s ability to tailor content maximizes engagement. 5) Hyperlocal Advertising: Trust is built locally, and OOH knows it! Hyperlocal advertising targets neighborhoods with resonating messages, forging stronger connections with audiences where they live, work, eat, shop, and play. 6) Dynamic Content and Hybrid Experiences: The future of OOH is dynamic and interactive. DOOH’s flexibility, combined with QR codes and WebAR, bridges the physical and digital worlds, creating memorable brand experiences. 7) Audience-Driven Campaigns: In OOH, data is king. Advanced audience insights enable precise targeting, driving conversion rates and proving ROI. It’s smart advertising that delivers results. 8) Social and Environmental Impact: Today’s consumers expect brands to stand for something. OOH campaigns highlighting social and environmental contributions resonate with socially conscious audiences, building lasting trust and loyalty. 9) Brand Safety: In a world of online ad fraud, OOH is a safe haven. With controlled environments and trusted placements, OOH ensures your brand message is delivered in a secure, positive context. 10) Advanced Measurement: No more guesswork. Innovations like eye-tracking, foot traffic analysis, and mobile and BLE transmission offer precise data on campaign performance, delivering ROI at a fraction of digital ad costs. As OOH evolves, it masterfully balances innovation with the trust it’s known for. Are you leveraging any of these trends in your campaigns? Share your thoughts—I’d love to hear them! #OOH #DOOH #Marketing #BrandTrust 

🚀 The future of OOH & retail media is a connected world powered by first-party data. Did you know that 67% of U.S. adults have turned off cookies?  Yup, that’s right, this is why first-party data is crucial for the future of out-of-home (OOH) and retail media. Beyond cookies, we're also facing a growing challenge in digital advertising… 42% of all internet users actively block ads, and bot traffic inflates online advertising costs.  This makes reaching genuine audiences more complex and less efficient. At Universal Media, we see this as an exciting opportunity to lead the way in combining our media assets with the strategic use of first-party data.  This allows us to deliver highly personalized and contextually relevant ad campaigns that resonate with consumers while respecting their privacy. Here's how first-party data fuels this exciting future: 🌎 Personalized OOH Experiences: We leverage real-time location data and individual preferences to deliver targeted OOH campaigns that resonate with consumers personally. 📣 Seamless Omni-channel Integration: OOH placements are a powerful bridge to mobile advertising and retail media. Using first-party data to create a seamless customer journey, we enhance brand reach and impact. 📱 Mobile-First Retail Engagement: We create engaging experiences within shopping centers, using mobile technology to connect consumers with exclusive offers, promotions, and interactive content. 💡 How are you leveraging first-party data to create a connected OOH and retail media strategy? Share your thoughts and insights! #OOH #RetailMedia #OmnichannelMarketing

Unmissable, Unskippable! Traffic is driving right into these beauties! Check out our latest large-format LED boards, which we just launched at Salt Lake City's newest lifestyle center, the stunning Mountain View Village. 🔥 We are finally bringing our vision to life through collaboration with our fantastic partners Esprit Digital, CenterCal Properties, YESCO, and the Universal Media team. Much more is to come as we expand Mountain View Village's game-changing digital media canvas and continue building one of the most exciting place-based retail media networks. If you want to stand out from the crowd, now's your chance! Stay tuned; we're just getting started! #ooh #media #advertising #digitalOOH

"Total OOH ad spending in the US will surpass $10 billion for the first time in 2027..." That's the headline of a recent article in EMARKETER. By the end of 2023, Out-of-Home (OOH) ad spending hit a new high for the first time since the pandemic. Or look at it this way, 1 in 40 US ad spending dollars went to OOH in 2023. What's even more interesting is, local services and entertainment accounted for almost a third of all OOH spend. That's roughly 27% of total OOH ad spending in 2023! Now out of all the different media formats, billboards still remain the dominant format, of course. OAAA reported that 72.5% of US OOH ad spend in 2023 went to billboards. The next most dominant format was transit and that's because ridership finally recovered from the pandemic. So all-in-all, the industry is going to have moderate growth between 3-5% through 2028, which is awesome. And honestly, the rate at which OOH ad campaigns are growing and how incredible creative they've become, I can only imagine what that's going to look like as we approach 2030. Does anyone remember how incredible the OOH campaigns were for the Barbie movie? The image below is my favorite. What were some of your favorite OOH ads last year? #robynsthoughts #ooh #outofhomeadvertising (Image c/o Broadsign's Favorite OOH & Billboard Ads of 2023)