Up&Up, a GMB Brand

As we gear up to unite our social platforms with GMB, we’re excited to announce the launch of our new website!    By integrating planning, architecture, engineering, marketing, and branding, we're providing comprehensive solutions that enhance learning environments and empower students to reach their full potential. Join us on this transformative journey by exploring our new website for the latest updates and insights and be sure to follow along at GMB! https://bit.ly/4fBNn9n

HERE WE GO!!!!

Exciting Changes Ahead for Up&Up, a GMB brand! The universe is brimming with potential, and so are we. As part of our evolution with GMB, we're excited to share that we’re transitioning to a unified social platform.   Stay tuned as we embark on this transformation, redefining what it means to support schools and universities through buildings and brands. Big things are coming next week, and we can't wait to share them with you!   In the meantime, be sure to follow us at GMB!

Bailey Boese and Brennan Davis sharing their expertise today— diving into a bit of psychology for Higher Education Web Professionals Association (HighEdWeb) on utilizing both your left and right-brain logic to ensure website accessibility! Looking forward to seeing you there!

We’re excited to have Allison Lanier, Elliot Lollis, and Michele Gaither Sparks representing our team at the Council for Advancement and Support of Education today through Wednesday (June 24-26) in Chicago! Find us at booth #14 and come say hello 👋We look forward to connecting with you there! #higheredmarketing #highereducation #highered

In higher ed, Marketing and Admissions are often at odds because there's confusion. There's confusion for prospective students when marketing runs a brand awareness campaign with a specific tone and visuals while enrollment (through a partner) utilizes a different approach. This inconsistency wastes resources and weakens the message. There's so much overlap in their day-to-day. So how do we fix this? By making efforts to work together for the sake of consistency, efficiency, and results. We break this down in our blog, "Breaking Down Silos: Marketing and Enrollment Working as One Team". Check out the link in the comments. #enrollmentmarketing #higheredmarketing #highered

Can design play a role in flipping the script for your institution? We absolutely believe it can— and it's one of the most rewarding challenges to transform the outside perceptions of our clients. Check out our latest blog on how strategic and thoughtful design, these perceptions can be reshaped, empowering institutions to present themselves in new and powerful ways. #highered #higheredmarketing #graphicdesign https://lnkd.in/eNEfurbq

Your institution needs something totally unique to "plant your flag" in. While it may appear daunting and carries some inherent risk, the venture will always be worth pursuing. Certainly, there's a possibility of facing setbacks, but the potential gains far outweigh the perceived losses. Embracing the distinct qualities of your institution attracts individuals who align with your mission and become lifelong advocates. Envision a thriving community grounded in shared values, not just superficially claimed or hoped for but authentically lived out by each member. Picture a legacy that extends beyond academic achievements, permeating the very essence of every individual associated with your institution. By capitalizing on what sets you apart, you pave the way for a future where every success story speaks volumes about your institution's ingenuity and commitment to excellence. No need to overly emphasize terms like "innovation" and "excellence" in your communications; your outcomes will speak for themselves. So what are some unique things your institution can plant your flag in? Here's some small steps you can take to begin to uncover those things: - Discover 5 new facts about your school’s history - Compile a list of skills your students acquire (that they could only get from your institution) - Engage in meaningful, one-on-one conversations with 20 students - ask them why they came to this school, what questions did they have, give them space to share their story with you - Identify a weakness in your institution and begin writing out ways it can be something positive #highereducation #higheredmarketing #brandstrategy

It's official. Our friends over at Hardin-Simmons University have already increased in YOY applications and admits since the launch of their new brand. With new billboards and local commercial spots, they let us know they've been feeling a renewed sense of pride and joy on campus since the launch. This is why we do what we do. It's not about a number increase for the sake of numbers. It's about a number increase of your right-fit student... the ones who reflect your mission, vision, and values and will continue to carry those things with them throughout their life. And it's about remembering why you started and reigniting your passion for your institution. We're so grateful for our partnership and for all the hard work that was put into making this project immensely successful! This team has truly embraced the Cowboy spirit! We are Cowboys. Read all about this process in our case study, linked in the comments. #highereducation #higheredmarketing #highereducationmarketing

Our team has experienced significant growth, expanding from 14 members to nearly 200 since our aquisition with GMB. Last month, we had the invaluable opportunity to meet our entire team in person for a two-day period at GMB University—a quarterly assembly where we collectively share our company's goals and vision. We are immensely appreciative of the warm reception extended to us by our new colleagues as we gathered in Grand Rapids, MI, where we were greeted by blankets of snow and unparalleled hospitality. This year, our focus remains steadfast on the objective of "Many Teams, One Vision," serving as a driving force as we continue our integration into the GMB team.