Upfluence

💡 The Data is clear! Smaller influencers have a BIGGER impact. Did you know that nano influencers (with <10K followers) are outperforming their larger counterparts? Research on 1.8M purchases reveals that nano influencers deliver a remarkable ROI – $1,000 on a $50 investment. Meanwhile, big names often struggle to justify their hefty price tags. And with Upfluence, you can tap into this potential to increase your sales and grow your brand! Are you ready to rethink your influencer strategy? Read the full article on how smaller influencers are reshaping the game! https://ow.ly/34UV50TAcFv #InfluencerMarketing #NanoInfluencers #MarketingInnovation

If you are an e-commerce brand, you have to be leveraging short-form videos in your creatives and content 🚀 Platforms like TikTok, YouTube, and Instagram, with shorts and reels, have redefined consumer behavior and content consumption, and the results speak for themselves: 71% of consumers are influenced by social media during their purchase journey. Brands using short-form content see an average ROI boost of 30%. 💥 What does this mean for brands? Short-form video is no longer just a trend—it’s the future. The key to going viral and driving engagement? Quick hooks, relatable stories, and platform-specific strategies. Each platform has its audience and a different approach to engaging, which are key for brands to know and optimize! 🔴YouTube Shorts = Story-driven, 30 to 40-second clips to build awareness. ⚫TikTok = Fast, action-packed, with seamless shopping integrations. 🟣Instagram Reels = Visual-first, with a focus on aesthetics and shareability. 💡 Tip: Collaborating with the right creators can take your strategy to the next level. If you want to learn more about how to leverage these strategies for your brand, check out our latest blog post. Ready to make 2025 your breakthrough year? Learn more on how to make the perfect short videos: https://ow.ly/f19y50Tv6pZ #digitalmarketing #ecommerce #upfluence #viralvideos

🔍 Is your creator outreach strategy hitting the mark? When it comes to influencer marketing, the first step in starting a collaboration is the outreach — and it can make or break your entire campaign. Yet, it’s often overlooked or misunderstood. Our latest “Ready, Set, Click!” podcast episode is a deep dive into mastering this crucial aspect of influencer marketing with none other than Vivien Garnès, Co-Founder of Upfluence. 🎤 In this episode, we explore: - Why DMing influencers is NOT the way to go. - How to craft the perfect email that stands out in a crowded inbox. - The importance of timing and personalization to maximize open rates. - The outreach formula every brand should follow for success. - Building genuine relationships with creators for long-term partnerships. Whether you’re reaching out to micro-influencers or top-tier creators, this episode provides actionable tips for improving your outreach strategy—and boosting your ROI. ⚡ Catch the full episode now to level up your creator outreach game! 🔴 YouTube: https://ow.ly/pwZA50Tyy5J 🟢 Spotify: https://ow.ly/YEsG50Tyy5f

Upfluence is #Hiring: Become the Head of Growth Marketing today! ⭐📈 #Upfluence is looking for a Head of Growth to drive acquisition and sales pipeline growth. Based in Lyon, France We are looking for a sharp tech-savvy individual with expertise in performance marketing, data-driven decision-making, CRO, and growth hacking. You'll design and manage performance marketing campaigns, and collaborate cross-functionally to drive growth. Do you possess a strong performance marketing and data-driven mindset? This might just be the role for you. Apply now and join a fast-growing company, leading the Creator economy. 👉 https://ow.ly/5jIV50Tu0mn #digitalmarketing

Tell me you're a marketer without telling me you're a marketer: You have 50+ tools in your digital marketing tech stack, and you know the challenge of keeping them all connected and organized to run successful campaigns. We get it. While we can’t simplify all your tools, Upfluence has you covered for your social media marketing needs. It's your all-in-one solution for cutting through the clutter and complexity of creator campaigns to focus on what matters: selling your products. Here’s how it optimizes every part of your programs: 🔵 Sell through creators and influential customers with our E-Commerce integrations Upfluence is the only influencer marketing platform fully integrated with Amazon and that connects with all leading CMS, such as Shopify, WooCommerce, BigCommerce, and others, to help you find and sell through creators and affiliates. Create discount codes and tracked links in bulk and easily ship products to influencers in just one click. 🔵 Save time with AI-powered communication features and outreach integrations With our easy-to-use AI-powered search features, find the right creators that align with your audience. Then automate communication and follow-ups with drip email campaigns, simplifying your outreach. Use ChatGPT and AI templates to generate copy and ensure email best practices. And manage emails directly from your inbox with our Gmail and Outlook integrations 🔵 Simplify payments with secure payment integrations Upfluence Pay lets you manage creator payments across 120+ countries. Pay influencers with one click, generate 1099 forms, and ensure compliance with trusted payment integrations like Stripe. 🔵 Stay on top of social media and brand monitoring, all in one dashboard Upfluence integrates with HubSpot and Talkwalker, helping you track and manage influencer interactions while monitoring brand mentions and social sentiment in real-time. Use this information to optimize your workflow quickly each step of the way in an all-in-one dashboard Ready to make influencer marketing simpler, faster, and more efficient? Let Upfluence optimize your workflow. 📈 Learn more: https://lnkd.in/eN6ggstW #InfluencerMarketing #Upfluence #Workflow

TikTok influencers are, on average, experiencing a 44% yearly follower growth rate, far surpassing all other platforms' growth YTD. For brands, this presents a unique opportunity to drive conversions and sales by partnering with fast-growing TikTok creators. Nano and micro-influencers, with their high engagement rates and close-knit communities, are especially effective for conversion-focused campaigns, and thanks to their high follower growth, brands are seeing value in pursuing long-term collaborations and creating a stream of recurring sales. Macro creators, on the other hand, offer the best of both worlds for brands looking to scale reach and awareness. Macro influencers provide significant reach, perfect for driving large-scale brand exposure, especially during major product launches or brand awareness efforts like BFCM, and with follower counts growing over time, new quality traffic comes your way each time they post. 💡 Explore how your brand can benefit from TikTok's rapid influencer growth in our latest blog post. 👉 https://ow.ly/4I6L50ToSkt #InfluencerMarketing #TikTok #DigitalMarketing #Upfluence

Not all social platforms are created equal, and treating them the same could hurt your brand! Suppose you want to get the most out of your marketing budget and run influencer programs that increase sales. In that case, it's time to focus on niche influencers — who offer higher engagement, authenticity, and cost-effectiveness. 💡 But remember — different platforms require different approaches even with the same creators! 📈 The engagement rate and performance benchmarks for a micro-influencer on YouTube can vary greatly from one on TikTok. To make informed decisions and optimize your campaigns, staying up-to-date with platform-specific benchmarks is crucial. 🔹How do engagement rates for creators vary between TikTok, YouTube, and Instagram? And what are the best strategies to use for each platform? 🔹Do the top 10% of nano creators provide better value compared to the average? 🔹How do these statistics compare to those of micro creators? That’s exactly what our latest blueprint covers - check it out here: https://ow.ly/Kk9F50Th7np #InfluencerMarketing #NanoInfluencers #Upfluence

The number one barrier to success? Lacking critical insights! Data-driven decision-making is becoming increasingly vital when shaping influencer marketing strategies, and missing key insights can significantly impact profitability. Upfluence Analytics empowers you to assess the success and performance of your influencer marketing campaigns—all from a unified dashboard. 🎯 What Challenges Are We Addressing? ❗ Trouble in determining the success of influencer marketing campaigns due to wrong or outdated data. ❗ Overwhelmed by unrelated info that doesn't align with marketing goals. ❗ Managing and analyzing data from several social media networks independently is difficult, and can lead to inefficiencies and lost insights. Here are 3 ways Upfluence Analytics can give you the competitive advantage that you deserve: 🔵ROI Calculation and Sales Reporting Use our intuitive tools to measure accurately the sales and performance of your campaigns 🔵 Accurate and Custom Reporting Make sure you are only looking at the campaign's most relevant and always accurate data. 🔵Multi-platform Social Listening Tool Gather data and mentions from all major social media platforms in one unified dashboard. 📈 Ready to elevate your influencer marketing through data-driven insights? Discover how Upfluence can refine your campaign strategies, increase sales, and boost your ROI. Learn more here: https://ow.ly/wueE50Tg7Fx #InfluencerMarketing #SocialMediaAnalytics #Upfluence

Influencer marketing experts know a nifty secret: a strong network of creators keeps your content flow constant and your posting volume high. However, staying on top of all those relationships manually? That can be a headache. This is where we can help—Upfluence’s outreach tools boost your campaign’s effectiveness and make influencer connections a breeze! 🎯 What are we solving? 🔹It's tough to reach out to lots of influencers at once and figure out the right tone for each situation. 🔹Sending messages takes too much time because of all the reminders and keeping track of follow-up emails. 🔹It's hard to keep up with campaign progress when you're juggling different platforms, creators, and email threads. Here are 3 ways Upfluence’s Outreach tools are solving these issues for you: 🔵 Automated Drip Email Flows Effortlessly manage and personalize your email campaigns using automated sequencing. 🔵 Scaled Up Creator communications Reach out to influencers more effectively with email integration and an AI-powered writing assistant 🔵 Outreach Campaign Management Stay on top of all campaign steps with real-time updates on creator activities from a single dashboard. 👉 Discover how Upfluence can streamline your influencer marketing and maximize your ROI: https://ow.ly/m1ae50T8qwn #InfluencerMarketing #DigitalMarketing #Upfluence

The Secret to Building a Standout Brand? One Word: Pivot. Our co-CEO Vivien Garnès is a living example of this strategy in action. From launching an e-commerce necktie startup to co-founding Upfluence; Vivien's journey is a masterclass in adapting and thriving in creator-driven sales strategies. In our latest episode of the “Ready, Set, Click!” podcast, Vivien shares: 📈 Key moments that sparked the rise of social media strategies 🛒 Why e-commerce businesses must integrate seamlessly with social media 🎯 Why influencer marketing should be treated like performance marketing 💡 Expert tips for scaling influencer campaigns to maximize ROI Ready to take your influencer marketing to the next level? 🎧 Listen now! Watch on YouTube: https://ow.ly/RlBn50T8oOr Listen on Spotify: https://ow.ly/rHy050T8oOq Don't miss this episode—it might just inspire your next big pivot! #Podcast #readysetclick #upfluence