Helium (YC S24) reposted this
Helium (YC S24) lets companies personalize their upsell flows. In-app purchases recently crossed $150B globally, and consumer apps like Headspace and Hinge spend as much as 1/3 of their eng time on upselling their subscriptions. The problem is that even small mobile changes take weeks and personalization, while impactful, is often too much work to be worth it. So co-founders Zach Witzel, Anish Doshi, and Shishir Jakati built Helium to help. Helium lets growth teams launch and experiment on paywalls without a code change. They can then add custom upsell for each segment, or use SmartSelect, an AI system that finds the best experience for each user. Zach made $100M in upsell at Uber, Shishir scaled LLM’s to millions at Alexa, and Anish led AI ads optimization for Instagram (driving +10% conversion). While Ads have been revolutionized by AI, in-app upsell is stuck in the past. Helium wants to change that. Congrats on the launch, Zach, Anish, and Shishir! 🚀 https://lnkd.in/geySxNkX