USC MS in Digital Media Management

What happens when corporate strategy, interior design, and tech leadership intersect? Ariana Smetana, founder and CEO of AccelIQ Digital, shares her inspiring journey from London and Houston’s corporate scene, driving digital transformation as a tech leader. Tune in to hear how the 2020 digital boom reshaped her approach to technology and AI, underscoring the value of a strong digital presence for today’s businesses. Key Takeaways: - Personalized Experiences with AI in media and education - AI in Real-World Applications: Insights from industry and academia - Efficiency and Emerging Trends: AI, edge computing, and customization 📈 Listen now on Apple Podcasts and Spotify! To stream this and all our previous episodes, visit: https://buff.ly/3yW4N00 Don’t forget to rate and review us—your feedback helps us reach more listeners so we can keep bringing you fresh insights! #USC #USCDMM #MEDIASCAPE

November is Native American Heritage Month. Join us in honoring the rich heritage, achievements, and contributions of Native Americans and Alaska Natives. USC sits on the ancestral land of the Tongva People, alongside the Chumash, Tataviam, and other Indigenous communities who shaped Southern California. Let’s take this month to acknowledge their enduring presence and legacy. Visit the Natural History Museum of LA County, where your USCard grants free admission, to explore Native American stories and celebrate the thriving Indigenous community in Los Angeles. For more events and ways to engage, visit: https://buff.ly/3Awu9SY #USCDMM #NativeAmericanHeritageMonth #HonoringNativeCommunities #USC #NAHM

As a DMM alum, Daniela Asher has turned her capstone project, Fair Winds Charter Co., into a successful business. Inspired by her professors, she launched her venture with a clear vision: "Professor Joseph Itaya spoke to us about finding our "ikigai" and challenged us to start working on our capstone during our first class at USC. He and all my professors inspired me to dig deeper and start working toward my capstone. I had many iterations of my project, trying to narrow down my branding and how to reach customers. During my last semester at USC, I launched Fair Winds Charter Co, created a website and commercial, and partnered with one of my competitors to use their marine activity map. In return, I helped them with their marketing. They promote my boats, and I encourage theirs, and I use their sales team. The USC DMM program has not only equipped me but also helped me in determining my career path. More than ever, I am confident in what I want to do and who I want to be, and I have the confidence to step out and do it. The DMM program has been life-changing, and I am forever grateful to have been accepted into the program and to be where I am today. The program professors pushed us to excellence and encouraged us not to settle for mediocrity but to strive to be the best." Daniela Asher's journey truly exemplifies the transformative impact of the DMM program! Check out her work here: ✅ Brand collaboration: https://buff.ly/4fCyVwW ✅ Commercial: https://buff.ly/4hDZkMY

The Final Application Deadline for the January start of the Online Master of Science in Digital Media Management program is less than 2 weeks away! Apply by Tuesday, November 19, to be a part of this exciting program and join the #Spring2025 term: https://buff.ly/4a9Mr8O #ASCJ #MSDMM #USC #USCDMM

Happy Halloween from the DMM program! 🎃 Here’s to treating yourself to creativity, no tricks required! #USCDMM

Maxwell Ivey’s journey from selling carnival rides to becoming a digital accessibility advocate is nothing short of remarkable. Despite losing his vision, he mastered web design and now helps businesses understand the power of accessible digital spaces. This episode dives deep into the impact of inclusive design on both user experience and SEO. Key Takeaways: - How storytelling drives meaningful disability advocacy 🌍 - Practical tools for improving web accessibility 🖥️ - Enhancing podcasts, media, and streaming for inclusive audiences 🎧 https://buff.ly/4h86GIl 🎧 Listen now and don’t forget to rate & review on Apple Podcasts and Spotify! #USCDMM #MediaSCape #podcast

Meet DMM Spotlight student Ari Jeng, a Bay Area native and creative at heart. Ari discovered his passion for the gaming industry after initially pursuing photography and videography. Now, as he approaches his final semester in the USC Digital Media Management program, he’s excited about the new horizons it’s opened up. Ari is combining his love for creativity and gaming, already making waves with his Capstone project, QueueUP—a job search platform tailored to aspiring professionals in the video game industry. Outside of class, he’s busy as a graphic designer for USC Bookstores, marketing lead for a USC Games MFA project, and a member of USC's competitive archery team! #DMMSpotlight #USCDMM #DigitalMedia #DMMCommunity #DMMJourney #DigitalMediaManagement #USC #DMMTestimonial #GamingIndustry #USCDMM

From Coca-Cola to consulting for the World Health Organization, Dr. Misha Kouzeh's journey in sustainable branding is eye-opening. She shares how businesses can fight greenwashing through authentic storytelling and transparency. Discover the power of aligning branding with social and environmental responsibilities. Key Takeaways: - Social media’s role in promoting sustainability 🌱 - Collaborating with “greenfluencers” for greater impact 🌍 - Lessons from companies like Patagonia & Ben & Jerry’s on ethical advertising and activism 🏆 🎧 Listen now and don’t forget to rate & review on Apple Podcasts and Spotify! https://buff.ly/3yW4N00 #USCDMM #MediaSCape #podcast

From launching his first audio drama to creating Afros and Audio, Talib Jasir has made waves in podcasting. He opens up about the importance of community, representation, and overcoming industry challenges faced by Black creatives. Key Takeaways: - Power of independent podcasts in reshaping the industry 🎙️ - Insights on monetization and defining success on your own terms 💡 - Building a network that uplifts diverse voices 🌍 🎧 Listen now and remember to rate & review on Apple Podcasts and Spotify! https://buff.ly/3yW4N00 #USCDMM #MediaSCape #podcast

Discover how ZioTag’s AI-powered platform is transforming the way we engage with video content. CEO Jeffrey Paul shares the inspiring story of how ZioTag began as a tool for navigating tech meetups and evolved to improve accessibility for institutions like NC State's Genetic Engineering Society. Key Takeaways: - AI-driven video search & accessibility - ZioTag’s impact on education & corporate industries - Embracing challenges & the importance of failure in entrepreneurship 🎧 Listen now, and don’t forget to rate & review on Apple Podcasts and Spotify! https://buff.ly/3yW4N00 #DMM #MSDMM #USC #ASCJ #Mediascape