We're seeing the demand side of the market for carbon credits split into three discrete groups — each with their own challenges when they go through their procurement process:
1. New to market buyers who need a guide to integrating carbon credits into a broader sustainability strategy.
2. Repeat buyers who are leading the way on carbon removal and avoidance, but are limited by team size, budget, and expertise when it comes to the scale of the actions the can take.
3. Market experts who are buying large amounts of credits to execute on a sophisticated strategy, but need infrastructure to scale up their approach or meet their procurement goals.
This year at #ClimateWeekNYC, our own Jan Mertens spoke at Puro.earth's panel on carbon dioxide removal about how Patch is trying to meet each of these three groups where they're at to help them overcome their obstacles.
That's how we're working to rapidly grow the overall size of the market. And the good news is we're already seeing huge progress here, and the focus on the voluntary carbon market at Climate Week this year is more of a reflection of this progress than a precursor to it — the trend toward a healthy, high-integrity market will continue.
What are your takeaways from Climate Week?