U.S. Travel Association

Last week, I joined U.S. Customs and Border Protection (CBP) in San Diego to tour the San Ysidro Port of Entry — one of the busiest land border crossings in the world — along with the Otay Mesa Port of Entry and the Cross Border Xpress. Secure borders are essential to our national security and economic growth. Experiencing operations firsthand and engaging with CBP officials highlighted the tremendous effort required to securely process millions of travelers each year through our ports of entry. We saw cutting-edge security innovations, including non-intrusive inspection technology for vehicle and cargo screening, as well as biometric and advanced vetting systems that streamline traveler facilitation. Effective border control means ensuring security while fostering a seamless travel experience. It’s crucial that CBP has the necessary staffing and technology resources to protect our borders while facilitating lawful travel and trade. U.S. Travel deeply appreciates CBP’s dedication to this mission. Thank you to Acting Executive Assistant Commissioner of the Office of Field Operations, Diane Sabatino, and the CBP San Diego team for their outstanding partnership — we’re excited to collaborate on the innovations needed to meet extraordinary demand.

Just TWO WEEKS until Global Meetings Industry Day (April 3)! #GMID2025 is our moment to showcase the undeniable power of face-to-face meetings, events, trade shows, conventions and conferences. When people come together, ideas ignite, businesses grow and communities thrive.   🔍 Ready to engage on April 3? Check out U.S. Travel Association’s toolkit for everything you need to join the conversation: https://bit.ly/GMID25 #GMID25 #MeetingsMatter

Great to see strong leadership from the White House on travel and tourism. With the 2026 World Cup and a mega-decade of world-class sporting events ahead, ensuring a seamless travel experience for international visitors is more critical than ever. All eyes will be on the U.S., and we must take this opportunity to solidify our position as a top global travel destination. #TravelAndTourism

We couldn’t disagree more. America is a premier travel destination — let’s encourage travel to the United States and showcase the people and destinations that make our country extraordinary.

🚨 We’re just FOUR states away from securing all 50 at U.S. Travel’s Destination Capitol Hill! It’s more important now than ever for us to unite and amplify the travel industry’s indispensable role in showcasing America’s greatness.  Nebraska, New Mexico, Rhode Island and West Virginia: we need your voice in D.C.! Will you help us complete the map? Register for #DCH25 to be part of travel’s future: https://bit.ly/DCH-2025

There is a significant opportunity in the U.S. to modernize and upgrade our airport systems for upcoming travel. As a member of the U.S. Travel Association (USTA) Commission, our Shawn Kinder collaborated with fellow USTA members to produce recommendations for modernizing America’s travel systems to make U.S. travel more efficient, secure and globally competitive.

It was great having U.S. Travel Association’s National Chair, Bill Hornbuckle, in Washington earlier this month for talks with Administration officials, including Transportation Secretary Sean Duffy, and Senators Jacky Rosen and Jerry Moran. Our media roundtable further highlighted the massive economic potential of the upcoming mega-decade of events — and what’s at risk if the United States doesn’t rise to the occasion.   We’re making progress, but there's still work ahead. The White House task force for the FIFA World Cup 2026 was an important first step, but seizing the nearly $100 billion growth opportunity before us demands continued partnership and decisive action.   Our vision is clear: a seamless, secure travel experience that turns visitors into repeat guests and secures America’s place as the #1 travel destination. Grateful for Bill's partnership as we roll up our sleeves to bring this vision to life.

Get ready, America! From the 2025 Ryder Cup to the 2026 World Cup, our nation is set to host historic events over the next four years, culminating in the 2028 Olympics. With bold leadership from Washington to modernize travel, these events could bring in 40 million visitors and boost our economy by nearly $100 billion. 💰 It’s time to seize the opportunities right at our doorstep. See the plan to #ModernizeAmericanTravel: https://lnkd.in/eKyR35Sh #Travel #Olympics #WorldCup #RyderCup

🛫⏳ Sick of long lines at the airport? Us too. Former NSA General Counsel and DHS Assistant Secretary Stewart Baker explains how #biometrics — like facial recognition and fingerprint scanning — could transform travel by making identity verification faster, safer and more efficient. We need action to make this vision a reality. See the plan to make American travel the best in the world: showcaseamericantravel.org. #ModernizeAmericanTravel

🏟️ We're one step closer to seizing the potential of the FIFA World Cup 2026. Our efforts are pushing the administration to ensure the U.S. is ready to welcome millions of visitors.   With just 15 months to go, the newly announced White House task force is a crucial step; success depends on coordination across key departments — Transportation, State, Homeland Security and Commerce.   “The question is, do we welcome 1 million international travelers to enjoy the World Cup, or do we welcome 8 million?” — Geoff Freeman, U.S. Travel CEO, via SportsTravel Magazine.   We’re ready to partner with the administration to make this a transformative success and showcase America as the #1 travel destination.