In a saturated broadband market, value-based marketing stands out. Joe Kohegyi, director of customer engagement at Calix, emphasizes the critical role of keeping marketing promises. Tune in! https://lnkd.in/gfx52K_V #StoryConnect
Pioneer Utility Resources
Utilities
Hillsboro, Oregon 1,612 followers
As a communications co-op, we are built to share the stories of community-owned utilities. Let's grow together!
About us
As a communications co-op, we partner with more than 250 community-owned utilities and state associations in 34 states. Our consumer magazine brands reach more than a million U.S. utility households, and our team of experienced communicators, web experts, and designers offer industry content and support. Let’s work together!
- Website
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http://pioneer.coop
External link for Pioneer Utility Resources
- Industry
- Utilities
- Company size
- 51-200 employees
- Headquarters
- Hillsboro, Oregon
- Type
- Nonprofit
- Founded
- 1954
- Specialties
- Utility Communications, Social Media, Printing, Graphic Design, Strategic Communications, and Broadband Marketing
Locations
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Primary
Get directions
5605 NE Elam Young Parkway
Hillsboro, Oregon 97124, US
Employees at Pioneer Utility Resources
Updates
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Arrrr ye ready for StoryConnect 2025? Our writing sessions aim to help you Sail the Seven Cs, so we asked longtime writing captain Noble Sprayberry to share features with compelling content and seaworthy calls to action. C for yourself: www.pioneer.coop/sail7cs
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The FCC introduced all-in pricing to help consumers easily compare TV services with clear, transparent pricing—no hidden fees. Utilities have until March 19 to make the change. Get free tools to support your all-in pricing story: https://lnkd.in/gugzpCZf
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Want a winning marketing campaign? Start with staff. CSRs cannot answer questions if they’re not knowledgeable on the topic. #UtilityPioneer Vernon Johnson from CLtel shares how to ensure your whole company is aligned with your sales goals. Listen on #StoryConnect. https://lnkd.in/gGpmBdig
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Are competitors attracting your potential subscribers? Learn how #UtilityPioneer Tri-CoGo differentiated its brand by powering food trucks and addressing the community's need for reliable internet access. Listen on #StoryConnect: https://lnkd.in/g5K-ZB_H
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Want to help folks understand bill fees? Videos are a handy tool. Pioneer's Lisa Savage teamed up with Oklahoma Electric Cooperative to create an animated video about the service availability fee. Want to add video storytelling to your channels? Reach us at hello@pioneer.coop.
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AI agents hit the scene in late 2024, turning easy conversations into real actions. Plus, with tools like text-to-video generators and custom avatars, sharing your unique stories is a breeze. Check out the latest AI trends and get inspired for 2025: https://lnkd.in/g5QEiRR6.
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Facing increasing costs and angry subscribers? Jason Cohen, #UtilityPioneer and CEO of MyBundle, shares how offering streaming services meets customer needs while increasing revenue and trust for your utility. Listen on #StoryConnect: https://lnkd.in/g2uNBhFJ
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Instead of focusing on speed, SC Telcom highlights experiences so consumers know what to expect from their internet service. #UtilityPioneer Wendy Crenner shares how a powerful narrative connects with their community. Listen on #StoryConnect: https://lnkd.in/gSEdqPRH
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Some stories need space. Pioneer’s Victoria Hampton tackled the emotionally charged topic of human trafficking in a 6-page feature for January Ruralite editions. Joined by Brandon Pomrenke and Sarah Wootten, who paired design and audio storytelling to amplify the message. See the story and listen to the audio: https://lnkd.in/gDKy93jY.
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