VI Marketing and Branding

We are incredibly proud to share that the VI team was honored with four Heartland Emmy nominations for work produced for TSET and Oklahoma Tourism. On Saturday, we took home our very first Heartland Emmy for the “Imagine That” campaign with Oklahoma Tourism and Recreation Department! 🏆✨ We are grateful for this recognition from Heartland Emmys. It’s a true testament to our team’s hard work, dedication and creativity. Proud doesn’t even begin to cover it! 🌟

Valerie Trammell. She's smart down to her core. We are so proud to have your sharp, analytical mind on our team. You're strategic, collaborative and we all love working with you. Congratulations on being named this quarter's Core Value award winner!

I'm coming off one of the most satisfying weeks of my career. Last Sunday and Monday, our team gathered for an intense but incredibly rewarding directors' retreat. We dug deep to plan the coming months and took time to reflect on our growth as a team. We engaged in exercises that encouraged us to think bigger and push boundaries, and we also enjoyed some quality time together just hanging out. On Tuesday, we kicked-off one of the best times of our year when our remote employees join us in the office for several days. This time was filled with late-night brainstorms, healthy competition in the form of a highly-spirited game night, department gatherings, gratitude notes, and deep discussions on the importance of candid communication in healthy relationships. We also had inspirational meetings with clients which reminded us of our impact and we held meetings with prospects which challenged us to solve new marketing puzzles. Thursday brought a bittersweet moment as we said goodbye to a valuable team member who is moving on to a great opportunity. We also celebrated the upcoming birth of a new baby who will be joining our team soon. On Friday, we held our Q3 agency meeting and summer party, celebrating individual and company milestones, honoring those who embody our core values, outlining our direction for the coming months, and announcing a well-deserved promotion. And last night, in epic fashion, we closed the week with our very first Emmy win!!! Today, although I'm physically tired, I woke up feeling mentally energized and ready to tackle the exciting months ahead. I can't help but be in awe of the unique contributions each team member brings to VI. Cheers to you, my talented colleagues at VI Marketing and Branding I'm grateful for you, inspired by you, and looking forward to each day we get to spend together! #Celebration #EmmyWin #Team #BeFearless

Introducing your 2024-2025 Team VI ⚡️ Our whole crew gathered in OKC this week for our annual meeting. We're energized and ready to finish the year at the top of our game!💥

Thrilled to share this first trailer for a new series that I had the honor of writing and directing. Documentary filmmaking and photography were my first loves, and it has been so fun to step into that space to help tell new, exciting stories around the state. There’s so much to be proud of in Oklahoma. So many stories to step out and take part in. So much beauty between the lines. I have so much more to say, and infinite thanks to give to the filmmakers and marketers who gave their all to these stories. But for now, here’s a hint of what’s on the way.

Motorcycle safety? We've got it covered. Check out the work we did with the Oklahoma Highway Safety Office to inform drivers how to share the road with motorcyclists. https://bit.ly/3xHYBrW

Hard job to get. But great place to build a career!

VI is growing and we are hiring! Seeking fearless marketers to join our team: Director of Digital Integration Deputy Controller Agency Marketing Coordinator Senior Marketing Strategist Senior Content Strategist Click here to apply: https://lnkd.in/gY-2xUMQ

A Day in the Life at VI: - Grab coffee downtown on your way into the office - Spend the morning collaborating with some of the greatest marketing minds around - Attend Food For Thought, our weekly lunch & learn - Work on award-winning client deliverables all afternoon - Close out the day cheering on our VIkings rec sports teams Sound like your kind of place? We're hiring a Deputy Controller, Agency Marketing Coordinator and Senior Marketing Strategist. Apply here: https://bit.ly/41Z4awM

This week, I watched Texas Tech unveil their new Adidas partnership with a tribute to Patrick Mahomes' iconic tape moment, and it’s amazing to me because it creatively connects past loyalty with future branding aspirations. Patrick Mahomes may have moved on from his college playing days, but his presence will be felt on the field for the Texas Tech Red Raiders this season — through his logo, prominently featured on their new Adidas uniforms and football field. Texas Tech football recently unveiled these new uniforms, marking a significant shift from Under Armour to Adidas. As a brand manager, I find this move not only exciting but also a strategically savvy decision. Patrick Mahomes: The Brand Icon Mahomes, a pivotal figure for Adidas since 2017, played a crucial role in this rebranding effort. His personal Adidas logo will now grace Texas Tech’s football uniforms and adorn the field alongside both the Adidas and Texas Tech logos. This integration of Mahomes’ star power with the university's brand creates a compelling and memorable image. The Symbolism of the Tape A standout moment from this rollout is a nod to a defining event in 2019. Back then, Mahomes covered the Under Armour logo on his Texas Tech shirt with tape, replacing it with "Adidas," showcasing his allegiance to the brand. In a recent marketing video, Texas Tech mirrored this gesture by symbolically peeling tape off the field, revealing the Adidas logo underneath. This creative touch bridges the past to the present, reinforcing the strong bond between Mahomes, Texas Tech, and Adidas. A Unique Branding Collaboration Mahomes’ involvement goes beyond mere endorsement; it represents a merging of identities. Both Mahomes and Texas Tech’s Athletic Director, Kirby Hocutt, have emphasized the significance of this collaboration. For Mahomes, it’s about proudly aligning Texas Tech with the Adidas family, while Hocutt sees it as a strategic move that elevates the university’s global presence and competitiveness. Embracing Change The partnership’s announcement was accompanied by a poignant video that encapsulates Texas Tech’s spirit of embracing change and growth. This partnership has been years in the making. How did six letters on a piece of tape turn into the biggest new partnership in college athletics? As the new Adidas uniforms debut this college football season, they signify an exciting new era for Texas Tech. With Mahomes’ influence and Adidas’ global reach, this partnership promises to energize the Red Raiders’ brand. I am excited to witness how this collaboration unfolds and impacts Texas Tech Athletics and sports branding. “Red Raider Nation, welcome to the three-stripe life.” https://lnkd.in/gigxwXBa