Vianovo

Vianovo

Business Consulting and Services

Austin, TX 603 followers

A strategic advisory firm for high-stakes brand, policy, and crisis issues

About us

Vianovo is a boutique management consulting firm that specializes in high-stakes brand, policy and crisis issues. Since 2005, we've helped companies, causes, and coalitions position their brands and move public opinion. Defeat bad legislation and adapt to new regulations. Manage crises and recover from them. Expand into new markets and across borders. As we advise our clients, our team draws upon high-profile experiences and relationships earned in presidential campaigns, the White House, media, business, law and philanthropy.

Industry
Business Consulting and Services
Company size
11-50 employees
Headquarters
Austin, TX
Type
Privately Held
Founded
2005
Specialties
Brand Positioning, Issue Advocacy, Crisis & Litigation Support, and International Business Counsel

Locations

Employees at Vianovo

Updates

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    603 followers

    Vianovo partner Mike Shannon co-authored a new piece alongside Will Feltus for Campaigns & Elections. Just in time for the World Series, they unpack the politics of MLB fanbases and why baseball is a smart buy for presidential candidates. You can read the full piece and see where your team aligns on the bubble chart here: https://bit.ly/3YmUY3T

    As the World Series is in full swing, Will Feltus and I have a new piece in Campaigns & Elections on the politics of baseball fans⚾. TLDR: 🚩The Reds are the reddest (index the highest GOP). The Atlanta Braves, with a following across the South, have one of the larger and more Republican fan bases. 🔵On the other hand, the Dodgers are the bluest blue…and the Yankees are blue, too. A left-field matchup in this year’s Fall Classic. 📺Despite the largely Dem fan bases of the Yankees and Dodgers, you’re likely seeing lots of ads from both parties if you’re watching this year’s WS. 🎯Political media buyers know that baseball fans are high turnout voters, and major sporting events offer one of the few opportunities for campaigns to reach attentive likely voters in real-time.  💸Cost of a :30 national spot is running more than $500k (a Dodgers sweep would cost Fox a lot of money!). Full piece is here: https://lnkd.in/gzgt6c4N Bubble chart based on analysis of 394,202 Nielsen-Scarborough interviews. ✅BONUS: Like politics, all baseball is local. Fans are much more attached to their local franchises than to MLB in general (you turn on the TV to watch your team.) This is different than the NFL, where the brand is the “shield” (you turn on the TV to find an NFL game) or the NBA, where the brand is the player (you turn on the TV to see LeBron or Steph play).

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  • Vianovo reposted this

    View profile for James S. Taylor, graphic

    Founding Partner at Vianovo

    Great participating in greater:SATX Quarterly investor meeting. Strong economic results continue to propel San Antonio as a leading business hub. Congrats to Jenna Saucedo-Herrera and the team.

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    15,577 followers

    San Antonio is winning in the greater global economy. At our recent Quarterly Investor meeting, we updated our investors on how the greater:SATX team is actively engaged in targeted international markets. From Mexico to South Korea, Canada to Japan, and across Europe, foreign companies are increasingly drawn to the advantages of the SATX region, recognizing its unique position to fuel their growth. Today, foreign direct investment (FDI) plays a pivotal role in our economy, with Japan and Korea leading the way. Since 2017, FDI has generated over 10,000 jobs and contributed more than $2 billion in annual salaries to the region. As we continue to expand and diversify our regional economy, we’re strengthening ties with Mexico, Texas’ largest trading partner. With trade supporting over 466,000 Texas jobs, our collaboration with Mexico is essential to sustaining one of the most competitive economic regions in the world. During a panel discussion, experts from the Federal Reserve Bank of Dallas, IBC Bank and the State of Texas Mexico Office shared insights on how Mexico and Texas are partnering in workforce and economic development. #Mexico is critical to our economic future. That’s why we maintain active engagement with peers in Mexico. We are in country throughout the year, most recently as part of the Texas Association of Business delegation to Mexico City. When we are not in country, we are hosting delegations from Mexico, including recent visits by leaders from Coahuila and Monterrey. We are committed to deepening this partnership and advancing shared growth for years to come. A sincere thank you to Stefan Gruvberger and his team at the InterContinental San Antonio Riverwalk for hosting us. James S. Taylor, Roberto Coronado, Romanita Matta Barrera, Marina Gavito, MBA, PMP

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  • Vianovo reposted this

    As the Masters begins, Will Feltus, Ben Angle, and I have a new piece in Campaigns & Elections magazine on the political viewership of big sporting events. TLDR: Republicans have a love affair with golf’s top tournaments. Democrats prefer the majors of the other country club sport, tennis. Republicans like to watch cars and horses speed around a track, while Democrats are more likely to watch basketball and soccer players race up and down the court and pitch. Viewers of every major sport are both more likely to vote and more likely to watch games and tournaments in real-time than viewers of other program formats. But the Masters broadcast is truly "a tradition unlike any other" - a politics-free viewing experience! For sports fans, it’s going to be a rare sanctuary until Election Day. Full piece here: https://lnkd.in/gvhPg4DE

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    603 followers

    Vianovo’s growth for 2024 gains velocity as we affiliate with Amy Smith, who joins the firm as Principal Advisor. Amy has led marketing and communications at flagship universities and for Global Fortune 500 companies. She bolsters the firm’s expertise in the higher education, defense, and technology sectors, among others. Amy will counsel management teams, boards, and public leaders on strategy, brand positioning, communications, issue management, and crisis response.

    Vianovo adds Amy B. Smith as Principal Advisor

    Vianovo adds Amy B. Smith as Principal Advisor

    vianovo.com

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    603 followers

    Vianovo partner Eddie Reeves says in today's competitive environment, you can't afford to simply wait for business to come to you. Read more below about how business owners can develop a strong business development mindset.

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    603 followers

    This past year, Vianovo turned 18 years old. During the past few months, we celebrated the milestone with our “18 for 18” campaign: 18 lessons from our first 18 years. In case you missed it, you can see them all here. Thank you to our clients and friends who have made it all possible. We are grateful. Happy New Year!

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    603 followers

    Founded in 2005, Vianovo is sharing 18 lessons from our first 18 years. 16) A second language es muy valioso. Vianovo partner James S. Taylor says speaking someone’s native language creates an instant connection. Our team is bicultural and bilingual and it’s amazing the trust it builds when doing business in Mexico and Latin America. #vianovo18for18

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