viax.io

🎤 Mo' Point Solutions, Mo' Problems 🎤 In today's enterprise B2B landscape, cohesive and efficient experiences must be a top priority for your organization's Direct/Indirect Sales Teams, End Customers, and Partners. This challenge becomes particularly crucial in M&A scenarios, where managing multiple ERPs, Regional/Brand Commerce systems, CPQs for different product families, and aging Legacy systems become a full-time job in place of innovation. The repercussions of such fragmented experiences are significant to restricting business growth: — Sales cycles suffer from inefficiencies — Selling a unified brand experience becomes near impossible — Representing your products' strategic advantage and complexities across systems is a monumental task (if achievable). — User experience and performance suffers — Brand confidence diminishes — The integrations between these systems are overly complex and convoluted, making time-to-market a pipe dream. — No cohesive metrics would empower you to improve processes and operate more efficiently. The need for a more streamlined process-focused approach is evident to avoid these pitfalls. After all, they are Processes and can be centralized, unified, and orchestrated. @viax.io

A potential client recently asked me, "Who is viax.io's biggest competitor?" My tongue-in-cheek answer was YOU 😀. In all seriousness, viax.io is pioneering Process execution technology for transactions, offering Enterprise B2B Organizations an alternative to the old Custom-Build conundrum. You no longer need to become a platform technology company. Front-end systems are too light and are just windows into your backend systems. Backend systems have become too bloated and unrecognizable from their original intention, let alone provide the performance expected by users. The Messy Middle Between is where the viax.io Process Engine dives head first, giving organizations the ability to model processes specific to their business needs, use our diverse and sophisticated capabilities, and unify disparate systems with our unmatched orchestrating and distributed architecture. By modeling processes in a single engine, our clients can unify their approach and manage them in a single SaaS solution. They can unify channels and offerings by blowing away the boundaries imposed by traditional point solutions and all the process metrics available to allow you to operate more efficiently. How long did my process workflow take from State 1 to State 2? How long did my ERP integration call take? How long did it take user Party X to respond? (More to come on these in a future post). All these and much more are available to aide in proactive changes for any process in our engine, helping your organization become more efficient and effective. Want to find out more, reach out and/or comment below!

The latest B2B wave report has sparked some interesting discussions in the industry. However, this is not surprising, given that the B2B space has been underserved for so long. Is there a more appropriate framing that should be adopted? B2B-Lite or B2B Shopping Cart, so customers understand what they're getting better? It's time to make a change and redefine B2B, or perhaps define what it always should have been? Who's serving customers with real complexities? It's not the ERP(s) that these B2B-lite boxes rely on. Recommending the approach only demonstrates a lack of understanding of organizations' true challenges.