VideoMining

VideoMining

Market Research

State College, Pennsylvania 1,818 followers

VideoMining is a market research firm that specializes in Behavioral Shopper Insights.

About us

VideoMining is a market research firm that specializes in Behavioral Shopper Insights. We fuse patented AI technology and behavioral science to unlock unprecedented insights across the entire in-store shopper experience. Leveraging proprietary AI behavior sensors and cutting-edge computer vision technology, we empower marketers with comprehensive visibility into the realities of retail - and how each micro-moment of the in-store experience plays a role in shaping shopper behavior. By capturing these nuanced micro-moments throughout the shopper journey—tracking movements, interactions, and engagements every tenth of a second—we provide the visibility necessary to inspire new perspectives and drive growth. Our full suite of solutions supports excellence across key business verticals, including Retail Innovation, Category Management, Shopper Marketing, Experience Optimization, and Brand Strategy. Retail and CPG marketers rely on VideoMining's patented technology and our leading team of behavioral science experts to eliminate the blind spots in their retail analytics. With over 50 patents issued, 15 years of experience in shopper behavioral science, and a proven track record with top CPG and retail brands, VideoMining is uniquely positioned to deliver in-store insights that capture authentic shopper behavior in real retail environments at scale. Clients turn to VideoMining's expertise for: - Behavior Benchmark Reports: The industry standard for channel and category-specific foundational shopper behavior insights. - Behavior Explorations: In-depth analyses of specific retail practices and resulting shopping behaviors. - Behavior Tests: Piloting new concepts in actual stores to understand the holistic impact on shopper behaviors to help in establishing and enhance the ROI from  innovations. With VideoMining, you will boldly shape your retail strategy and unlock transformative behavioral insights with AI.

Industry
Market Research
Company size
11-50 employees
Headquarters
State College, Pennsylvania
Type
Privately Held
Specialties
In-Store Behavior Analytics, Shopper Insights, CPG, Shopper-Centric Retailing, Retailer, Market Research, Category Optimization, Convenience, Grocery, Dollar, Drug and Mass, Shopper Science, Retail Analytics, Shopper Marketing, and Retail Marketing

Locations

  • Primary

    2120 Old Gatesburg Rd

    State College, Pennsylvania 16803, US

    Get directions

Employees at VideoMining

Updates

  • View organization page for VideoMining, graphic

    1,818 followers

    How do you design more shoppable experiences? 💡 TIP: If you're not looking at the big picture and tracking every micro-moment that matters of the in-store experience, you're likely missing out on the fundamental intelligence needed to answer the question in the first place. ❓ How do you close that gap? Start by erasing your blind spots with VideoMining's patented approach to bringing behavioral science into the in-store market research process. 🎯 When it comes to shopper behavior, seeing is believing, and actions reveal all. Want to learn more about how retailers and CPGs partner to uncover these insights? We're ready when you are!

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  • View organization page for VideoMining, graphic

    1,818 followers

    At VideoMining, we harness advanced AI and behavioral science to deliver unparalleled insights into shopper behavior, helping retailers and CPG brands thrive in the competitive market. Curious about what categories we can assist with? The possibilities are endless! Here are just a few examples: 🔹 An alcohol brand eager to uncover hidden trends in female shopper preferences achieved a deep understanding of what drives purchase decisions at the shelf. 🔹 A dollar store chain aiming to revolutionize its front-end experience discovered how subtle changes could significantly impact shopper engagement and conversion rates. 🔹 A frozen food brand striving to reinvent the shelf flow of the freezer aisle learned how to optimize product placement to enhance visibility and drive sales. 🔹 A beauty supply store looking to evaluate the effectiveness of brand-clustering versus category-clustering layouts found out which approach resonates best with customers and boosts their shopping experience. The bottom line? Every retailer with a strong brick-and-mortar presence and every CPG brand can benefit from discovering how shoppers authentically interact with their products in-store. Let VideoMining be your partner in unlocking these valuable insights, and watch your business grow! 🚀 #ShopperInsights #RetailSuccess #CPGInnovation #MarketResearch

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  • View organization page for VideoMining, graphic

    1,818 followers

    Today's the day! VideoMining is excited to share a rare and curated collection of Cold Vault behavioral shopper insights - free to access for our valued clients and industry friends. This guide features never-before-seen insights gathered from our Channel Shopper Insights program for the convenience channel, including: ➡️ Shopper Journey Mapping and Trip Sequencing (to, and from, the vault) ➡️ The most common First Destinations for c-store customers ➡️ Cold Vault shopper Traffic Flows and Store Heat Maps ➡️ Shopper Journey Mapping and Trip Sequencing (to, and from, the vault) ➡️ Moments that Matter: breaking down the micro-moments of at-shelf behavior ➡️ Experiential Diagnostics: key causes of leakage and what to look out for What would you look for if you had visibility to the big picture of shopper behavioral trends? Learn how VideoMining's patented AI technology and behavioral science expertise unlock hidden intelligence across the total store experience. https://hubs.li/Q02S24p30 #shopper #retail #cstore

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  • View organization page for VideoMining, graphic

    1,818 followers

    🌟 Uncover hidden shopping trends with VideoMining, revealing connections between shopper behavior, the retail environment, and the actual sales outcomes through our innovative AI-powered market research technique. Here's why this method stands out: Every action a shopper takes is influenced by their surroundings. By observing a shopper passing by multiple displays but stopping at only one, detailed insights into that specific display are crucial to understanding what captured their attention and inspired action. Shopping choices are not made in isolation. Factors like the shopping purpose, store environment, and fellow shoppers impact decisions. For instance, a shopper accompanied by young children is less likely to pause at secondary displays with impulse snack items. Basket data reveals a narrative, yet its significance remains incomplete without examining it in the broader context of the shopping journey. This includes understanding the shopper's profile (gender, age, ethnicity, etc.) , their in-store journey, and their trip mission as a whole. #shopperinsights #retail #shopperbehavior

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  • View organization page for VideoMining, graphic

    1,818 followers

    🚀 At VideoMining, we’re not just riding the AI wave – we’ve been leading it for decades! Our journey started in an Artificial Intelligence Research Lab led by our visionary Founder and CEO, Dr. Rajeev Sharma. Under his direction, the lab achieved notable innovation in AI, computer vision, robotics, and human-computer interfaces, earning accolades from esteemed organizations like the Department of Defense and the National Science Foundation. Today, VideoMining continues this legacy by harnessing AI-powered behavioral shopper insights to transform the retail landscape. We empower retailers and CPGs to unlock the power of behavioral shopper insights and retail strategy. Ready to ask deeper questions about shopper behavior and correlated retail performance? We thought you'd never ask. #AIPioneers #ShopperInsights #Retail

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  • View organization page for VideoMining, graphic

    1,818 followers

    🔍 Did you know that VideoMining has been a trailblazer in AI innovation in retail for over a decade? Our expertise stretches back to an Artificial Intelligence Research Lab where our Founder and CEO, Dr. Rajeev Sharma, developed groundbreaking technologies in AI, computer vision, robotics, and human-computer interfaces. Recognized by top-tier organizations like the Department of Defense and the National Science Foundation, Sharma’s innovations laid the foundation for what VideoMining is today. We spun out of that lab with a mission: to apply these patented technologies to decode in-store shopper behavior. By fusing AI with behavioral science, we provide unparalleled insights that help retailers and CPGs attract, engage, and convert shoppers, fueling growth and success. Join us as we continue to lead the charge in AI-powered retail analytics! #AILeaders #RetailTech #ShopperBehavior

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  • View organization page for VideoMining, graphic

    1,818 followers

    At VideoMining, our commitment to innovation is underscored by our robust portfolio of patents, which showcase our unparalleled expertise in AI-driven shopper behavior analysis. Unlike any other market research company, our patented technologies empower you to dive deep into the micro-moments of the in-store experience, offering unprecedented visibility that transforms how you engage and convert shoppers. We're proud to have secured over 50 patents to-date in AI and behavioral science - applied exclusively to retail and shopper insights. Each patent represents a step forward in our mission to revolutionize behavioral shopper insights by bringing full visibility to the realities of retail. Uncover the power to see your shopper like never before. Read on for some inspiring examples of our innovation. #retailinnovation #shopper #cpg

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