VinePair reposted this
Craft brewers are in a bit of a prison of their own making on matters of provenance. They have poured an enormous amount of time, energy, and Brewers Association dues into convincing the American drinking public that a brewery’s “craft” essence is tied to who owns it, and where. This has always been a bit of a double-edged sword. In my column this week at VinePair, I laid out how struggling breweries must rethink that dogma: https://lnkd.in/d44-eYpz