VisionMark Consulting

As a #sponsorship measurement specialist, I noticed that some rightsholders and brands confuse sponsorship value vs. sponsorship ROI. They have some similarities but they are not the same thing! Sponsorship value is the fair market value of the rights and benefits delivered to a sponsor, while sponsorship ROI is the positive business outcomes and marketing results accomplished by the sponsorships. I attached a couple of docs that sponsorship professionals may find helpful: 1) Sponsorship Valuation vs. Sponsorship ROI and 2) Key Criteria Sponsors Use To Determine ROI. You can also view and download this content on the VisionMark Consulting website located here: https://lnkd.in/getmX9rf Please reach out if you would like to discuss or learn more: mark@visionmarkconsulting.com #measurementsolutions #sportsmarketing #entertainmentmarketing #nonprofitmarketing

Hello LinkedIn colleagues and friends. As an analytics guy for my entire 25-year career and an advocate of the #sponsorship industry, I wanted to pass along a free resource. I call it the Sponsorship Measurement Guide. It's a 2-page doc (screen shot below) that shows.....   1) The Difference Between Sponsorship Fair Market Value vs. Sponsorship ROI 💰   2) Ten Key Criteria Brands Use To Measure Sponsorship ROI 📝   You can download the Sponsorship Measurement Guide (or Cheat Sheet, if you will) using this link to the VisionMark Consulting website: https://lnkd.in/getmX9rf All you need to do is enter your name and email and you can instantly download it. I promise I won't email you back or include you any kind of list unless you check “yes” in the "follow up with me" box.   Or if you don't feel like filling out the form (I understand 😁 ) just add a comment to this post that says "send it to me" or email me at mark@visionmarkconsulting.com and I'll send you the PDF.   I really want to get this info out there because I truly enjoy helping people with sponsorship measurement whenever I could!   #sponsorship #measurement #sportsbiz #sportsmarketing #eventmarketing #entertainmentmarketing #nonprofitmarketing

Hello LinkedIn colleagues and friends. I'm excited to launch my new website for VisionMark Consulting. You can check it out here: https://lnkd.in/dvtvvTMF. My company specializes in sponsorship consulting and measurement. It's been about 1 year since I started the company. I'm grateful to all the people in my network who have supported me, especially Dan Kowitz and Matthew Petersen who I have the pleasure of working with regularly. Also, I'm lucky to be working with some of the best clients in sports, entertainment and nonprofit marketing. Please message or email me at mark@visionmarkconsulting if you would like to chat.

I found some research recently that shows which social media platform is the favorite amount social media users worldwide. Cast your vote below and I'll post the answer based on this research soon. #socialmediamarketing #research

If you are a #sponsorship seller and are looking for platforms to help you manage sales and fulfillment, check out this LinkedIn article. There are 3 platforms that you can consider: KORE, SponsorCX and SponsorPitch. I've seen demos and use some of these platforms and highly recommend them. Are there any other platforms you use and find effective? https://lnkd.in/d9y4ymei

We're honored to have been featured in yesterday's edition of The Wall Street Journal as one of the Best and Brightest Companies to Work For in the Nation! 🔗: https://lnkd.in/dJJcyUtV #Navigate | #SportsBiz #SportsBusiness #thebb #WSJ

YoutubeTV recently announced that they have 8 million subscribers, which makes them the 4th largest pay TV provider. YoutubeTV is also has the most subscriptions among virtual MVPD providers, higher than Hulu, Sling TV and Fubo. Acquiring National Football League (NFL) Sunday Ticket rights from DIRECTV helped propel YouTube TV's growth. While Comcast/Xfinity and Charter Communications are still the largest pay TV providers (tied at 14.1 million subscribers), cable TV companies continue to lose subscribers while YouTube TV and other vMVPDs continue to grow. Check out this article for more details: https://lnkd.in/g4QHMMyU #sportsbiz #sportsmedia #cabletv #streamingtv #cordcutting

Disney may decide not to sell a stake in ESPN after all, despite The Walt Disney Company CEO Bob Iger saying they were open to it. More about this in an article in today's Front Office Sports (linked below). FOS previously reported that ESPN could be worth $24 billion, based on a research done by Bank of America Securities Managing Director Jessica Reif Ehrlich. Now Bob Iger is saying they don't necessarily need the cash. “We could go it alone. We are fully prepared to do that. It would be a little more challenging if we did,” Iger said. It seems crazy to me that Disney/ESPN would turn down that kind of cash! They are still trying to launch a new ESPN streaming service by 2025 and Disney just invested $60 billion into its parks and resorts business. To all #sportsbusiness people out there, what do you think? #sportsbiz #sportsmedia #sportsmarketing #espn #disney

"Measure outcomes, not outputs" - Lesa Ukman Lesa Ukman is the Founder of IEG and ProSocial Valuation https://lnkd.in/gfkjYPKU She is one of the smartest practitioners and advocates of the #sponsorship industry. Media value and impressions are outputs. Changes in consumer perceptions and behavior are outcomes. Sponsorship can produce both, but it's much more meaningful and important to measure outcomes. I'm not saying that you shouldn't measure media value, but it is just a starting point. If your goal is to determine the true impact and results of sponsorship, your primary focus should not be on media value. As a sponsorship consultant and measurement specialist, I've learned so much from Lesa and IEG (where I started my career in sponsorship more than 20 years ago). Her thoughts and guidance on the best ways to measure sponsorship ROI still resonate with me today and are the foundation of how I approach measurement for my clients. Another one of my favorite quotes from Lesa: "Measure what matters" #sponsorshipmarketing #valuationservices #roi

Half of all waking ours are spent engaged in entertainment. This includes 2.9 trillion global audio streams. I think I'm personally responsible for a couple million of those based on all the time I spend streaming music! Source: Luminate Trend summary and full report available here: https://lnkd.in/gpzjZZN8 #entertainmentindustry #musicindustry #musicbusiness