Vistar Media

Last week marked a monumental milestone for all of us at Vistar Media! We launched our very own DOOH campaign and got to witness it in action in the heart of NYC—Times Square! 🌟 Seeing our ads shine on those iconic screens was an unforgettable experience. We’ve helped countless brands make their mark with #DOOH, and seeing our own brand take the spotlight was truly incredible. If you’re in the NYC area, look up and look around—our campaign is lighting up the city!

Confession time 🤫 https://hubs.la/Q02WY-pQ0 After years of championing the power of #DOOH, we decided it was time to put our own tools to the test! Running our first Vistar campaign gave us a firsthand look at what’s possible—and it didn’t disappoint. Here’s a word from our SVP of Marketing, Leslie Lee, on how we got here and why we decided to take the leap.

🌍 Big news 🌎 We’re thrilled to announce that Haleon, a global giant in consumer healthcare, has chosen Vistar as their trusted partner for programmatic DOOH advertising globally. This partnership underscores the strategic value of DOOH in connecting with audiences at scale – and we couldn’t be prouder to work with Haleon and Publicis to bring innovative, high-impact campaigns to life worldwide. 🚀 As Karan Singh, Vistar Media’s UK General Manager, says: “It’s inspiring to partner with a brand like Haleon, which is not only committed to innovative, effective media but also to making a responsible impact. Together, we’re bringing forward-thinking DOOH solutions that resonate with consumers and reflect Haleon’s dedication to quality and sustainability.” A huge thank you to Haleon for trusting Vistar with this journey – we’re excited to power meaningful connections through DOOH in every market. Here’s to pushing boundaries in DOOH! Read the full press release here: https://hubs.la/Q02WNVq00

Last week, the Sydney team had a fantastic day "swinging for good" at the UnLtd. Open!🏌️It was a wonderful chance for the industry to come together, soak up the sunshine, and support young people at risk. A big thank you to Jessica Bray, Haydon Bray, and James Porter from Audience Precision for teaming up with Winston Stening and representing Vistar on the course. We were also proud to sponsor the Longest Drive hole—congratulations to Annie Hugo from Spotify and Beau Badaoui from Nine on their impressive drives! Thanks again to UnLtd for organising such a memorable day in support of a meaningful cause! 🧡

Black Friday is all about speed, and #DOOH makes sure your campaigns can keep up. 🚀 With Vistar’s programmatic #DOOH platform, you can adapt your messaging in real time to promote flash sales, countdown deals and exclusive offers—exactly when shoppers are most engaged. Let’s make sure your brand shines during the busiest weekend of the year! 👉 https://hubs.la/Q02WjkHX0

DAAT Day 2024 was one for the books! 🇹🇭 Our team enjoyed inspiring discussions on Thailand's digital advertising landscape, discovering exciting trends and growth opportunities in the market. Thank you to everyone who stopped by our booth to learn more about programmatic out-of-home, and congrats to our prize winners! We're excited to keep building connections and accelerating the adoption of programmatic out-of-home in Thailand. 🚀 #DAAT2024

We’re excited to share that our DOOH campaign for L'Oréal La Roche-Posay, in partnership with Beauty Co-Lab & Outdoor Media Group (OMG), has been named a finalist in the 2025 Digital Signage Awards! 🎉 The campaign, which leveraged smart audience targeting and timely ads that highlighted the importance of sun protection during peak UV exposure times, achieved notable lifts in awareness, consideration and purchase intent—exceeding industry benchmarks across the board. 🚀 A huge thank you to our partners at L'Oréal, Beauty Co-Lab & OMG for their collaboration on this successful campaign! https://hubs.la/Q02WxJgn0

In the latest Cynopsis DOOH newsletter, Vistar's CEO Michael Provenzano shares his perspective on where the channel is headed and how brands can make the most of this fast-evolving landscape. 🚀 Check it out here: https://hubs.la/Q02Wq-XF0

Why show a generic car ad when you can speak directly to the driver? 🎯 Kia's DOOH campaign utilized Volta Media, A Shell Brand's, AI-powered vehicle-recognition technology, enhanced by our Ad Server and Cortex software, to deliver real-time, targeted content at EV charging stations. By identifying each approaching vehicle, Kia could readily display personalized messaging to engage current customers, while educating and conquesting non-Kia owners—turning charging stops into moments of meaningful connection. The result? Increased brand awareness, purchase intent and ultimately, EV9 sales. Check out how Kia did it: https://hubs.la/Q02Wq-hT0

Ready to launch your own DOOH campaign but not sure where to start? Recently, we found ourselves on the other side of the table, transitioning from vendor to client as we launched our own #DOOH campaign. Now, we’re sharing everything we learned—from strategy to execution. Check out our latest blog for a behind-the-scenes look and actionable tips on getting your DOOH campaign off the ground 🚀 https://hubs.la/Q02TT4DV0