Visual Foundry

To all our treasured customers, happy Independence Day this July 4th! We appreciate you bringing manufacturing back to the USA! 🇺🇸 #IndependenceDay #Manufacturing #USA

What a week it was last week! We had the pleasure of attending the spec writer event and dinner, officially launched Sales Representatives Association of North America , and we were able to support our many customers who exhibited at ISC West. We are thrilled to share our first video from the event, which you can view here: https://lnkd.in/eQg388Yk. Stay tuned for more video! #srana #iscwest #videostories

Now this is a company who knows marketing! Ok, yeah of course we partner with this amazing company, but if Mateo Kristoff is able to crank a tune out of an exit device?! … that’s amazing marketing!!

At Visual Foundry, we have an incredible team that is not only expert in what they do but also proactive in following up and getting things done. I'm posting because I want to publicly acknowledge their hard work and focused efforts, as this is the feedback we're hearing from our precious clients. Working as part of our team is nothing less than thrilling! #VisualFoundry #Teamwork #ClientSatisfaction

We're very excited to announce a new partnership with TownSteel Inc. We have been asked to design and execute a new campaign focused on driving awareness of TownSteel's new strategy of contributing to the need to improve school safety strategy and adoption for schools across the country (which will be far more reaching than just designing and manufacturing ground breaking new products). Why are we excited about this new relationship? Because this goes far beyond products and will help change the landscape of school safety and engage with those who care most about this: Superintendents, district facilities and safety directors, and school principals. Our goal will be to help provide useful and engaging content to these audiences and improve their ability to be successful in focusing on the right areas for the most effective protection of schools as possible. #schoolsafety #schoolmanagement #manufacturingexcellence

Late last year we made a strategic decision to focus on independent manufacturers. Why? Because the needs this industry have are very specific and unique. Traditional vendor to customer marketing simply doesn't work and the need for a multi-faceted approach to marketing and integration into sales and business operations, if done right, can be a multiplier. We've documented our journey and learnings here: https://lnkd.in/ewY84D9W #manufacturingoperations #manufacturingmarketing #businessagility

What an honor to produce this video for the Chapel Hill-Carrboro Public School Foundation in celebration of 40 years service. We interviewed an insane number of people who are or were involved over those years. Their stories became the story of the video which premiered this weekend to 650 attendees at the gala. Rewarding to watch the reaction of the audience as they watched and we received an immense amount of gratitude. #publiceducation #videomarketing

We were hosting a small website for a non-profit which included the ability to take donations on-line. After some time we started noticing multiple failed transaction payment attends all at around $25 each. Initially it was because these were cancelled credit cards but Stripe, our payment gateway soon blocked the source of these. We contacted Stripe to ask them what was going on and they advised us this was cyber criminals testing credit cards numbers to see if any would work so they could use the working cards to fraudulently steal. Thankfully our gateway (Stripe) was taking care of things but goes to show, we all need to be on our toes at the increasingly sophisticated cyber crime occurring however unfortunately not everyone is as protected as we were as outlined in this illuminating article. #cyberattacks #cybercrime #frauddetection https://lnkd.in/ekfAeA6y

In this Blog post, David Priemer discusses the concept of the customer experience in the context of the selling /buying experience. However these principles apply to the customer experience at all levels with an organization as he states with this wonderful quote: "People don’t love companies because of their physical products. They love them because of the experiences they create." That's why this resonates so well with us and what we focus on for our customers. Although we deliver marketing outcomes, our true focus is on the purpose of marketing which is (or should be1) to help new and existing audiences (including customers) have a differentiated experience with you and your products and services. This then covers marketing fundamentals such as your simple, easy to understand value proposition, clarity of all content including website content; and extends to the engagement processes e.g. the chatbot experience. In using your website chatbot, is it quick and fast to reach a real person or does it feel like everything possible is being done to avoid me talking to a real person? These are important issues and must be thoroughly though through tested. SO it's more than just marketing, it about all facets of how your audiences experience you. That's what really counts. #digitalmarketing #marketingcontent #customerexperience https://lnkd.in/gQqEAX29

We recently came across a BBC research article that boiled every story ever told into six standard types. Now we think we're pretty good at telling our customers' stories but this article is a bit of a wake up call! We were so fascinated that we wrote a blog post on it. Read these perspective and fill in a quick poll. We're keen to see how others feel about this too! https://lnkd.in/gRgRRTg6 #storyteller #marketing