VoxQI - Qualitative Intelligence

The brands that thrive today aren’t chasing trends. They’re creating deeper connections by aligning with what their customers genuinely care about. It’s not about more data or more ads—it’s about making a real impact in a crowded, noisy market. A lot of my work is technical R&D, focused on unlocking deep, actionable insights and augmenting creativity. But here’s the bottom line: It’s not the tech that sets brands apart—it’s how we unlock creativity as a strategic advantage to cut through the noise and build lasting connections. My latest: #BrandStrategy #MarketingStrategy #ConsumerConnection #BrandLeadership #CreativeAdvantage #CMO #FutureOfMarketing

Remember to Always Contextualize Your Data At the end of the day, data is only part of the story. The real impact happens when you understand what’s going on around that data—how people feel, what’s happening in their world, and the trends they care about. Culture is the key that turns data into real, actionable insights. For brands, it’s not just about numbers. It’s about becoming a part of your customers' daily lives—understanding their habits, how they talk, and what makes them tick. When your brand fits into their routine and speaks their language, you’re not just another company—you’re part of their world. That’s how you connect through consumer culture. Brands that do this don’t just focus on performance; they find ways to be part of their customers' everyday lives. By understanding their culture, you make your brand relevant every day—not just for a moment. That’s when your data stops being just numbers and starts making a real difference. In my latest, I share vital insights after over 400 interviews with CEOs, product developers and marketing leaders over the past year 👇 #BrandStrategy #MarketingStrategy #CulturalIntelligence #DataDriven #CEO #CMO #BrandGrowth #ConsumerCulture #CustomerInsights #BusinessLeadership

“Attention is the real scarcity, not time.” Naval Ravikant Average attention span has shrunk to 8.25 seconds (Microsoft study). Brands face a constant temptation to chase fleeting social trends and tap into primal triggers like fear, sex, or FOMO. These tactics grab attention, sure—but at what cost? Studies show that 65% of consumers lose trust in brands when they feel alienated by marketing tactics, while acquiring new customers can cost 5x more than retaining loyal ones. The trade-off is real: jumping on trends might give you a quick win, but long-term brand health and loyalty depend on authenticity. Finding the balance between short-term attention-grabbing and meaningful, brand-aligned content is both an art and a science. How do you navigate the fine line between staying relevant and maintaining trust? Gut instinct? Expert advice? Standardized processes? Technology? For me, it’s a balance between data-driven creative excellence and strategic augmentation—combining real-time, hyper-targeted insights with creativity to resonate without compromising integrity. #BrandStrategy #AttentionEconomy #BrandTrust #MarketingEthics #MicrosoftStudy #FOMO

In this Season 5 recap, Ian Bergman and JD Rico discuss adapting to customer feedback. It's all about staying responsive and taking immediate action to deliver the best customer experience possible. Get ready for Season 6, releasing on September 3rd! #CustomerExperience #CustomerFeedback #BusinessGrowth #ClientSatisfaction #CustomerEngagement | VoxQI - Qualitative Intelligence

"VoxQI - Qualitative Intelligence can analyze anonymous data from past and current campaigns, customer reviews, real-time social trends, compliance, and brand voice to create digital clones of target customers. (These models) are then used to test marketing concepts and optimize messaging, streamlining the process and significantly reducing the financial risks associated with marketing campaigns." #martech #marketing #CSR #techinnovation via Adtech Today cc: NEC X Inc. NEC Laboratories America, Inc. Alchemist Accelerator Entrepreneurs Roundtable Accelerator

The one key aspect that 90% of CPG brand campaigns overlook is... SCALE in concept testing 🎯 Most CPG campaigns test only 5-10 concepts before narrowing down a final route. Why? Traditional methods make this impractical. It would take many weeks to explore and synthesize 50-100 conceptual routes, especially with multiple audiences — and it would be prohibitively expensive.   But what if you could test dozens of campaigns in minutes? 🚀 All with 2x or more reliability than before?  How VoxQI - Qualitative Intelligence does it: 1️⃣ AI-generated audiences: Say goodbye to the limits of focus groups and user surveys 2️⃣ Rapid testing: Evaluate dozens of creative content routes or concepts virtually instantaneously. 3️⃣ Enhanced reliability: Billions of data points = more accurate predictions Does it work? We've consistently seen up to 2x campaign effectiveness while testing more than 400 concepts and campaigns within a few weeks. To create content that truly resonates, scale is key: ✅ Test more concepts ✅ Get results faster ✅ Make data-driven decisions ————————————————————————————————————————— If you’d like to test-drive our platform, please comment or message me! #ContentIntelligence #AIInnovation #CreativeTesting #MarTech

🚨 "You Have the Data—Now What? Leverage Asset-Level Insights for Brand Impact." 🚨 CMOs, you're not just driving sales; you're shaping culture. With the vast amounts of data at your disposal, the challenge is: How are you transforming it into a strategic advantage? Content is the medium through which you can make a cultural impact, and asset-level insights are the tools that make it possible. Understanding not just what works but WHY it works is crucial. Asset-level insights dig deep into every element of your content, uncovering the nuanced details that connect with your audience on a deeper level. 🔍 Our findings reveal that asset-level insights can transform raw data into powerful strategies. By dissecting individual components (and semantic entities)—such as tone, imagery, and context—we can pinpoint what strikes a chord with your multiple audiences and what doesn’t. This isn’t just about enhancing metrics; it’s about telling stories that AUTHENTICALLY align with the current zeitgeist and consumer segments. Move beyond reactive strategies and FOMO. Jumping on trends for the sake of it has proven costly to many brands. Asset-level insights enable you to avoid pitfalls and forge lasting connections by deeply understanding and tapping into your audience's unique interests and triggers. 🔗 Want to see how to turn your data into a cultural catalyst?  Check out my latest article and discover how asset-level insights can elevate your content strategy. https://lnkd.in/gvzR6zvr #ContentMarketing #ContentStrategy #DataAnalytics #ContentIntelligence #DigitalMarketing #AI #Martech #CMO #BrandStrategy #ConsumerInsights #CulturalTrends If you're sitting on a mountain of unstructured data and looking to unlock its potential to optimize content performance, I'd love to share how we've been turning insights into action.

⚠️ Navigating Political Sensitivity as Brands? 87% of executives fear reputational risk most of all... In a conversation with a senior vice president at one of the largest sports apparel brands 😉, she made it clear to me that brands often want to promote new ideals and connect with young audiences. However, we're witnessing a shift in consumer expectations that calls for a more nuanced approach. Even if brand owners aim to drive social change, the reality of backlash must be addressed. Adopting a multi-segment and channel-specific strategy is the best way to move forward. Some thoughts from the trenches: - Evolve from Mono-Messaging: Shift from a one-size-fits-all approach to a nuanced, multi-segment strategy. - Go Deeper with Sentiment Analysis: it's not just positive or negative. It is multi-layered and multi-faceted (cc: VoxQI - Qualitative Intelligence - Develop a heightened awareness of social risks and craft tailored messaging. How does your brand balance social change with risk management? Share your thoughts! #BrandStrategy #PoliticalSensitivity #AIMarketing #ConsumerInsights Source: Deloitte

adidas tapped Bella Hadid for their 1972 Olympics commemorative campaign. Culturally insensitive? Aggressive brand posture? Just an "oopsie"? VoxQI - Qualitative Intelligence's model raised a couple of flags. Let me know what you think in the comments. #brandhealth #brandsafety #ai #martech

⚠️ Here are the primary categories of negative engagement from VoxQI - Qualitative Intelligence's latest social risk report: - Cultural Insensitivities - Political Insensitivity - Inconsistent Brand Messaging - Ignoring Customer Concerns - Insensitive Marketing Campaigns - Neglecting Social Responsibility - Lack of Innovation - Failing to Address Negative Feedback - Overlooking Ethical Concerns Addressing these issues promptly is essential. QI provides valuable insights to help brands identify and manage these risks, fostering a more positive customer experience. By staying proactive, brands can build stronger, more resilient relationships with their audience. Which of these is more delicate for your brand? The following article outlines how this affects your bottom line.