Vuori

Celebrating A Decade Of Vuori. Built in California, inspired by you. Here’s to ten years of clarity, connection, and infinite possibility. "As I reflect on the last ten years, I’m filled with gratitude for the incredible journey Vuori has taken. What began in a humble garage two blocks from the beach in Encinitas, California, has grown into something far greater than I could have ever imagined. " CEO and Founder, Joe Kudla.

A hub for community, our retail store fleet continues to expand. Join us in welcoming our newest locations: South Congress in Austin, Texas; Southpoint in Durham, North Carolina; and McEwen Northside in Franklin, Tennessee.   If you’re nearby, we’d love for you to stop by and say hello.

Thanks to Forbes Cereal Entrepreneurs' hosts Mickey Rapkin and Eric Ryan for spending time digging into the story behind the brand with our founder Joe Kudla.   The conversation explores Vuori’s approach to future growth and what’s next, including Joe’s personal inspiration and the importance of physical retail in creating an elevated consumer experience and building community.   Listen to the full interview at the link below.

Congratulations to Vuori's Chief Marketing Officer, Karen Riley-Grant, for being recognized as one of the 25 Most Inspirational Women Leaders of 2025 by Women in Retail Leadership Circle. This prestigious list celebrates visionary women who are shaping the future of industries like retail, fashion, technology, beauty and wellness, and social commerce and culture.   At Vuori, we're grateful for Karen's exceptional leadership, inspiring vision, and the way she embodies the brand in everything she does.

Taking the Vuori BlissBlend™ collection to the next level with BlissBlend™ Form our most innovative performance fabric yet. Combining the buttery-softness you love, with the lift and hold your sweatier workouts need. So now you have one for stretch and one for lift + support. https://bit.ly/3D93tcf

Vuori x Ounass in Dubai: a pop-up designed to ignite movement, creativity and connection. Creating a space for our community to recharge with a curated cafe experience.

Tune in to This Modern Brand podcast to hear from Vuori Chief Marketing Officer KAREN RILEY-GRANT on how we authentically connect with consumers and build lasting brand affinity. She dives into the power of leveraging insights, staying true to your brand’s DNA, and why obsessing over the consumer is key to long-term success. Give it a listen in the link below.

In case you missed it, Vuori Founder & CEO Joe Kudla recently sat down with Max Berlinger of The New York Times to discuss the origins of Vuori, Joe’s journey as an entrepreneur, and the brand’s unwavering commitment to staying true to its design philosophy. As Vuori continues to build deeper connections with both new customers and loyal brand advocates, Joe shares his perspective on the company’s evolution.   With 2025 marking our 10th year – Joe summed it up perfectly that “It’s still early days for Vuori” and we are excited for what’s to come.

As we close out 2024 we are proud to share that Vuori has recently been named the winner in two categories at the 2024 GymSquare Wellness Awards in China! Through a selection process that assessed nominees on a variety of factors including innovation and public favorability, Vuori BlissBlend™ was named as the best yoga apparel product of the year and Vuori DreamKnit™ was awarded the best fabric technology product of the year. This is a great testament to the hard work of our entire Vuori team as we continue to diligently and thoughtfully expand our assortment of products to provide superior quality and versatility that our consumers can rely on day in, day out.

As we look back on an incredible year, we’re excited to celebrate the opening of 27 new stores worldwide—from the iconic Fifth Avenue in New York City to the vibrant Regent Street in London, all the way to Shanghai. Drop us a comment and let us know where you hope our next stores will be in 2025.