Reflecting on a past Gen Z School session we conducted with our partners Rapturous 3 Owl, these key learnings are very relevant to any QSR attempting a connection with Gen Z.
⏱ Convenience is king, but it's about more than just speed. As panelist Josh explains, "Kind of just having the most simple route from deciding what I want, placing the order, and then going in to pick it up. Like, if I can do that all within timely manner, that's the option I'm gonna go with." Gen Z values a seamless, frictionless experience from start to finish.
🍗 Exclusive menu items and deals can lure Gen Z from aggregators to first-party apps. Panelist T shares, "I went to go download the restaurant app, and I noticed they had every single flavor listed vs. Uber Eats only had a couple." Offering unique items and discounts directly can motivate Gen Z to engage with restaurants directly.
📱 Personalized experiences and rewards drive loyalty and direct ordering. Panelist Emily shares, "In my experience, the way that I was drawn to keep going back to a restaurant, is if they have a point system. If you sign up with your phone number and take a picture of your receipt, it goes into a point system." Offering personalized recommendations, order history, and meaningful rewards can encourage Gen Z to engage directly with restaurants rather than just relying on aggregators.
Follow us to hear more insights from our panel of market maven Gen Zrs.
3 Owl Rapturous Joseph Szala, GSD, DCMJ David Feldman 19York Natalie Mbogo Matana LePlae