Watauga Group

We're #hiring a new Client Service Director in Atlanta Metropolitan Area. Apply today or share this post with your network.

We're #hiring a new Digital Media Manager in Orlando, Florida. Apply today or share this post with your network.

Generational Shifts in Digital Platform Use & What DMOs Should Consider When planning digital strategies, understanding the distribution of U.S. users across platforms by generation is crucial for Destination Marketing Organizations. Different generations favor different platforms, meaning target audience age can greatly impact where and how they engage with content. This EMARKETER chart of the day got our team thinking and about how we approach channel strategy for our DMO clients. For DMOs, targeting the right platform for the right generation boosts engagement and campaign effectiveness. From visually driven TikToks for younger travelers to informative Facebook posts for older generations, understanding where your audience is ensures your message resonates. Key insights: Gen Z: Prefers TikTok and Snapchat for short, visual content. Millennials: Most active on Reddit, LinkedIn, Instagram and Facebook, with growing interest on TikTok. Gen X & Boomers: Still strong on Facebook and LinkedIn but catching up on platforms like YouTube and Instagram. Why it matters: Audience Engagement: Reach your target travelers on the platforms they use most. Budget Efficiency: Optimize budget by focusing on the most strategic platforms. Content Strategy: Tailor content to the platform and audience for highest performance and engagement. Other considerations: Brand Safety: Platforms like Facebook and Instagram offer built-in brand safety, while others, like Reddit and X, may risk showing ads next to undesirable content. Reach and Scale: A platform with a lower percentage of a target demographic may still offer a larger audience due to its overall user base. Compare total reach on smaller platforms versus larger ones to maximize exposure. By analyzing user share across platforms, DMOs can plan smarter, more targeted campaigns that meet travelers where they are. https://hubs.li/Q02TR_0Q0 #DMOs #DestinationMarketing #TravelTrends #GenerationalMarketing #DigitalStrategy #AudienceTargeting

Did you know that 76% of RV campers had their first outdoor experience before the age of 10? Watauga’s 2024 Outdoor Customer Growth Report highlights how early family RV trips nurture a lasting love for adventure and outdoor activities. For RV manufacturers and dealers, this insight can be a powerful tool to attract new customers and foster brand loyalty. From strategic partnerships to nostalgic marketing campaigns, the opportunities are endless. Discover how to create lifelong connections with your audience: https://lnkd.in/eu78HZrg

How does your brand ensure that marketing investments are delivering measurable results? In Watauga Group’s latest blog post you will find a strategic formula we call “Creative Comes Second” that will help your outdoor brand, destination, or attraction achieve sustained sales growth, stronger brand recognition, and increased ROI. This strategic formula begins with first building an overall marketing or advertising strategy – including the paid media strategy – and only then diving into the creative development process. See the linked article below. #outdoormarketing #outdoorbrands #destinationmarketing #themeparkmarketing https://hubs.li/Q02QVPXL0

We're #hiring a new Digital Media Manager in Orlando, Florida. Apply today or share this post with your network.

Looks like Watauga’s Kristen Counce and Austin Buck logged some serious steps at the Hershey RV Show! And had an amazing time visiting with our client, Campers Inn RV and catching up on all the latest RV launches and innovations.

Is your attraction maximizing Facebook's potential? Our research shows that a Facebook-first approach is key to increasing new guests and attendance. With over 72% of attraction visitors relying on Facebook to explore new attractions, combining organic content with targeted ads is crucial. Use contests and promotions to generate buzz and get more followers. Dive into our findings to learn even more Facebook strategies that will drive attendance! #FacebookMarketing #AttractionMarketing #VisitorEngagement https://hubs.li/Q02NfWhq0

This week, Leslie and Austin had the pleasure of attending the Florida Governor’s Conference on Tourism, and it was a fantastic experience! It was great to see so many familiar faces, share smiles and hugs, and reconnect with friends across the industry. The energy was electric, and the conversations were filled with inspiring ideas for promoting this beautiful state. We're grateful for the opportunity to connect with such passionate professionals and look forward to collaborating on new ways to showcase Florida in the coming year. Here’s to a bright future for Florida tourism! #FloridaTourism #GC24 #WataugaGroup

Watauga’s latest consumer research reveals that avid outdoor participants prefer credible sources like company websites, books, and magazines when they research and discover new outdoor activities. So how can your outdoor brand become a trusted source during this critical phase of the customer journey? Check out our latest article here: https://lnkd.in/et5-H9ck to learn what makes the outdoor enthusiast tick and how to grow sales with this important source of new and repeat customers. #outdoorbrands #outdoormarketing #marketingstrategy #outdoorparticipant