Watchfire Ventures

We're thrilled to announce that Oats Overnight has successfully closed our $35M Series B financing, led by Enlightened Hospitality Investments. A heartfelt thank you to our incredible customers, team, investors, and partners who have believed in our vision and journey since 2016. Your support has been instrumental in fueling our growth and innovation. From our humble beginnings to revolutionizing breakfast on-the-go, this milestone is a testament to the hard work and dedication of our entire team. As we continue to push boundaries and redefine convenience with our nutritious and delicious products, we’re excited for what lies ahead. Here's to our next chapter of growth!

After a year of rapid iteration we're publicly launching Confido TPM. We now offer a single platform to help brands forecast sales and trade, process payments, and manage accruals and deductions. Over the past year we've continued to listen to our customers and build towards their needs. We kept hearing how helpful the cash app platform was in driving time savings and visibility into #deductions and reducing accounting hours, but we weren't fully closing the loop helping brands tie those actuals to their plans. With the launch of Confido’s TPM module, we’re redefining how brands like Simple Mills, Miss Jones Baking Co., and MUSH manage their full cycle of gross to net workflows, empowering sales and finance teams to come together to clearly understand the past and forecast the future with increased accuracy. If you've dealt with the following problems we can help: 🔹 Accounting team strapped for bandwidth to track and validate deductions 🔹 Disjointed sales and trade forecasting 🔹 High level accruals that you wish were bottoms up 🔹 Challenges understanding net sales by indirect and direct customer 🔹 Infrequent re-forecasts, because it's too cumbersome to gather actuals and inputs throughout the organization