WAYPOINT - A creative production company

Exciting News! Our CEO, Sean Murrin, will be attending the Tokyo Game Show 2024 next week! We can't wait to meet with gaming professionals and explore how our creative, collectibles, and ecommerce services can elevate your next project! 🎮 We are open for meetings. Interested in scheduling one? Get in touch with us! 🎯 https://hubs.la/Q02QbNdR0 #tgs2024 #creativeservices #collectibles #ecommerce #tokyogameshow

Avoiding common pitfalls can transform a good campaign into a great one. As a marketing agency and video game trailer maker, we believe that excellence is found in the details! Embrace the power of skilled copywriting. It’s not just about crafting words; it’s about weaving a story that captivates and connects with your audience. Whether you’re making a game trailer or developing new content, engaging copy plays a crucial role. ✍️ Honor the essence of the game’s IP. Authenticity is key—staying true to the game's look, feel, and spirit ensures that every creative decision aligns with its vision. Even when innovation calls, respect the core of what makes the game special. 🎮✨ Whether you’re wondering how to make a video game trailer or looking for the best video game trailers to inspire your campaign, we’ve got you covered. Contact us today and let’s create something unforgettable together: https://hubs.la/Q02PTr9s0 #gametrailer #videoproduction #creativeprocess #creativedirection #gamemarketing #videomarketing #3danimation #creativeagency #creativeservices #indiedev

We're #hiring a new Operations Coordinator in Argentina. Apply today or share this post with your network.

Creating a video game collector's edition is challenging enough, but distribution is another hurdle on its own. 💡 We designed, produced, and distributed a time capsule Collector’s Edition for Gearbox's We Happy Few, bringing the game’s 1960s horror aesthetic to life. We included several themed collectible items: 🎶 Vinyl soundtrack 🎨 Propaganda posters 🕰️ Alarm clock 🎭 Bobby mask 💡 Plexi sign lamp 📚 Handbook ✨ Sticker set Once the time capsule was ready, we set up an online e-commerce shop, processed orders, and handled shipping logistics, ensuring that every fan got their piece of awesome gaming and collectibles delivered right to their door. 🚚💥 💼 Let's talk about how we can bring your next game collectibles project to life, from design to doorstep: https://hubs.la/Q02PzPJH0 #collectibles #collectorsedition #actionfigures #collaboration #influencermarketing #creativeagency #creativework #creativeservices #gamingindustry #presskits #influencerkit

We're #hiring a new 3D Animator in Argentina. Apply today or share this post with your network.

🎯 Crafting the perfect call to action (CTA) for a game trailer is often considered one of the most vital elements, especially the final title card. However, not every trailer requires a direct "Buy Now" or "Download Now" prompt. Sometimes, a trailer simply needs to leave a lasting impression with a clean, memorable conclusion, allowing the audience to savor the experience without feeling pressured to take immediate action. 🔑 If you're eager to unlock the secrets of crafting compelling CTAs, delve into the full video for expert insights: https://bit.ly/3WyqNWo 🎥✨ #gametrailer #videoproduction #creativeprocess #creativedirection #gamemarketing #videomarketing #3danimation #creativeagency #creativeservices #indiedev #calltoaction

🎮 Crafting an Exceptional Video Game Launch Trailer 🚀 The launch trailer is often the most thrilling part of a game's marketing strategy. It's the moment when we reveal the most exciting elements and build the final hype before release. Saving some surprises for launch day is key, but the launch trailer is where we go all out! For a successful launch trailer, we: 1- Build Anticipation: Start with teasers and announcements to generate buzz. 2- Go Cinematic: Use full 3D rendering, character animation, and VFX to create a visually stunning experience. 3- Showcase Key Features: Highlight the most exciting aspects of the game without giving away all the surprises. 4- Tell a Story: Craft a compelling narrative that draws viewers in and leaves them wanting more. 5- Incorporate Music and Sound Effects: Use an epic soundtrack and sound effects to enhance the emotional impact. 6- Engage the Community: Share the trailer across platforms and engage with fans' reactions and feedback. For example, take the launch trailer we created for Pac-Man Mega Tunnel Battle: Chomp Champs. It built anticipation through nostalgic teasers, showcased key gameplay features, and brought the iconic character to life with modern graphics and animations. The result was an engaging and memorable launch that resonated with both old fans and new players. 👾 What do you think makes a great video game launch trailer? Share your tips in the comments! 👉 Want to create a standout launch trailer for your game? Learn more about our services here: https://bit.ly/3Xf8XYL. #gametrailer #videoproduction #creativeprocess #creativedirection #gamemarketing #videomarketing #3danimation #creativeagency #creativeservices #videogameindustry #gamesindustry #videocreator

Capturing gameplay footage is undeniably crucial in crafting an authentic and captivating game trailer. It's not just about talking up the game; it's about showing it in action, giving viewers a real taste of the excitement. Yet, it's imperative to curate the right footage, especially when the game is still in development. 🎥 Even with a completed game, capturing the perfect footage goes beyond simply hitting record. Utilizing editing techniques such as crash zooms, match cuts, and cutting on action can elevate gameplay footage without misleading the audience. The ultimate goal is to showcase the game in its most favorable light, all the while maintaining transparency and using creative editing principles to keep viewers fully engaged. Delivering authentic and finely-tuned gameplay footage is just one of the many vital steps in creating trailers that deeply resonate with audiences. Want to know what comes next? Don’t miss out—read the full article to discover the key steps to crafting powerful game trailers. 🎮✨ https://bit.ly/47b6TG8 #gametrailer #videoproduction #creativeprocess #creativedirection #gamemarketing #videomarketing #3danimation #creativeagency #creativeservices #indiedev

🎮 Video game companies, have you considered expanding your reach with a white-label eCommerce solution? Whether you're looking to connect with your community or streamline your operations, there are innovative ways to enhance your brand without the added complexity. 🚀 We’ve explored how a white-label solution can empower video game businesses to build an online presence while simplifying logistics and management. 📦✨ If you're curious about how this approach can fit into your strategy, check out the full article for insights and ideas: https://bit.ly/4cKmYUm #ecommerce #retail #ecommercetips #ecommercedevelopment #onlinemarketing #marketingstrategy #publishing #gamingindustry #gamepublishing #creativeagency #contentwriting #mobilecommerce #marketingtips #shopify

Understanding and effectively communicating the Unique Selling Points (USPs) is critical for any marketing campaign, especially when promoting video games 🎮. Experienced clients often have a clear vision, but for others, identifying those USPs can make or break a project. When developing a game trailer, it’s essential not only to showcase the game's strengths but to weave those USPs into the narrative, ensuring they resonate with the target audience 📽️. This isn’t just about listing features; it’s about making sure what you’re saying aligns with what the viewer sees on the screen 👁️. Balancing creativity with marketing goals is crucial. Whether you’re a game trailer company or exploring how to make a game trailer, the real challenge is crafting a story that connects with the audience without feeling overly salesy. The focus should be on highlighting game features in a subtle yet impactful way—whether it’s showing off a new game mechanic or building a narrative around a season update ✨. Remember, the power of a gaming trailer doesn’t solely rely on title cards and flashy text. The editing, pacing, and visuals need to tell a cohesive story that showcases the game’s best aspects 🎬. Effective marketing is about finding that balance and making sure every element works together to create something truly memorable 💫. If you’re working in the gaming trailer business, focusing on these elements will help you craft compelling game trailers that stand out. Check out the full article: https://bit.ly/3yxCLI5 #gametrailer #videoproduction #creativeprocess #creativedirection #gamemarketing #videomarketing #3danimation #creativeagency #creativeservices #indiedev #marketingcampaign #targetaudience