Locality

What playbook do brands activate when partnering with sports, media and entertainment companies? 🏈 📒 Join us and find out at our Brand Innovators' Sports Marketing Upfronts during Super Bowl Week panel, “Emerging Trends in Sports, Media and Entertainment.” This panel, moderated by Locality’s Ashleigh Christmann, will feature brand leaders from Stellantis, Maximum Effort, Sony Music Entertainment, and Dow. They’ll explore topics such as leveraging AI and data-driven strategies, creating engaging personalized content for fans, choosing the most effective collaborations, and adapting brand partnership strategies for the ever increasing fragmentation of media. 🔗 Register here >> https://bit.ly/4fHumkK 📅 Friday, February 7 | 1:00 PM CST 📍 New Orleans Speakers: - Rajoielle “Raj” Register, SVP and Chief Marketing Officer, North America, Stellantis - Ricky Engelberg, Partner, Maximum Effort - jennifer frommer, SVP, Partnerships, Sony Music - Carlos Padilla II, Head of Global Sports Partnerships, Dow Moderator: - Ashleigh Christmann, Account Executive, Brand Partnerships, Locality Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q #WeAreLocality #BrandPartnerships #SportsMarketing #SuperBowlLIX #SBLIX #SuperBowl2025 #AI #DataDriven #Streaming #BroadcastTV #DigitalVideo #LocalAdvertisingMadeEasy

🚨🏀 March Madness and the NBA All Star Game/Playoffs are right around the corner, and there’s never been a better time to tap into the power of premium live sports! At Locality, we connect brands with hyper-relevant local audiences during the biggest moments in sports. Whether it's NCAA March Madness or the NBA Playoffs, we help advertisers maximize impact where it matters most. 🔥 Why Locality? ✅ Reach engaged local fans across screens ✅ Unparalleled access to premium live sports inventory Don’t miss the chance to elevate your brand during the most exciting time in basketball! 🏀📺 Let’s connect and build a winning strategy. #MarchMadness #NBAPlayoffs #Locality #SportsMarketing #Advertising

All sports are LOCAL! Even the Big Game 🏈 Just ask any Eagles or Chiefs fan. At Locality, we connect regional and national brands to local audiences watching live sports - by league, team, or sporting event - across DMA targeted streaming video and local broadcast TV advertising. Our "AE on the field" Ashleigh Christmann is in New Orleans this week "replaying" all the action: 🏈 The teams 🏈 The players 🏈 The Caesars Entertainment Superdome 🏈 Moderating a Brand Innovators panel, "Emerging Trends in Sports, Media and Entertainment," sitting down with brand leaders from Stellantis, Dow, Sony Music Entertainment, and Maximum Effort at Kingsway this Friday, Feb. 07 1:00 pm CST 🏈 Moonlighting as a Super Bowl LIX Media Night correspondent for SER Media where she interviewed Saquon Barkley, Travis Kelce, Patrick Mahomes, Chris Jones, Trent McDuffie, Coach Andy Reid and more athletes for a presentation at the Super Bowl Breakfast featuring the Bart Starr Award this Saturday. Want to level up your live sports advertising game? Get in touch with a Locality advertising expert near you >> https://bit.ly/4gD4N65 Follow Locality on LinkedIn and stay tuned for more Big Game content from Ashleigh. #WeAreLocality #BrandPartnerships #SportsMarketing #SuperBowlLIX #SBLIX #SuperBowl2025 #Streaming #BroadcastTV #DigitalVideo #LocalAdvertisingMadeEasy

🚀 Exciting News! 🚀 We are thrilled to announce the launch of our new Ebook, "The Book of Local: How to Elevate Local Video Advertising Campaigns" from Locality! Access your copy today >> https://bit.ly/42DpWsl In today's dynamic media landscape, local video advertising has become a cornerstone of effective brand communication. This comprehensive guide - featuring Locality experts Ann Pero Hailer, Keith Kazerman, Steven DeMain, Shalyn O'Malley and leaders from Comscore, Inc. and The Harris Poll - is designed to empower advertisers, marketers, and business leaders with actionable insights to maximize ROI, connect with local audiences, and build lasting brand equity. Key Highlights: 📚 Uncover the intricacies of local consumer behavior. 📚 Craft audience-first, data-driven local advertising strategies. 📚 Redefine how brands approach cross-platform local video campaigns. Chapter Summaries: Chapter One: Think Global, Act Local 📚 Dual strengths of localized streaming and broadcast video. 📚 Advancements in data and cross-platform strategies. 📚 Unlocking the “white space” in marketing with local video. Chapter Two: Layers & Leverage 📚 Amplifying national campaigns with local strategies. 📚 Leveraging ACR data and tailored messaging to local video. 📚 Balancing streaming and broadcast for optimal ROI. Chapter Three: Local Impact 📚 Combining streaming and broadcast for powerful local campaigns. 📚 Data-driven, holistic approaches for maximum reach and engagement. [Locality Reach+] 📚 Using AI and ACR data for personalized, impactful campaigns. Chapter Four: A Best Practices Guide to Buying Local Video 📚 Strategic blend of streaming, digital omnichannel, and broadcast platforms. 📚 Crafting tailored localized creative and leveraging precise measurement tools. [Locality Studios] 📚 Fostering flexibility and transparency with media partners. Chapter Five: Localized Advertising: How Do You Know It Works? 📚 Precise audience targeting and unified campaign measurement. 📚 Granular data analysis and real-time adjustments. 📚 Simplifying complexity to maximize local impact. Chapter Six: Localized Advertising: Why It’s the People’s Choice 📚 Insights from Locality’s consumer research study, The Local Lift™. 📚 Increased audience engagement, trust, and purchase intent with local messaging. 📚 Driving relevance and authenticity in local advertising. Whether you’re a small business, regional, or national brand, this book will help you amplify your impact where it matters most—locally! #WeAreLocality #LocalVideoAdvertisingMadeEasy #Marketing #EbookLaunch #AdvertisingStrategies #ROI #BrandEquity #ConsumerBehavior #DataDrivenMarketing #StreamingVideo #BroadcastTV #DigitalVideo #UnlockThePowerOfLocal

Great insight, Neil Horowitz! Those local ads don't have to be "cheesy"! By way of Locality Studios - our recently launched full-service creative solution - national, regional and local businesses can leverage our insights on market-specific audiences and integrate branded segments into locally-produced broadcast TV programming or create short-form localized video ads, connecting one-to-one with consumers in the markets they serve. With Locality Studios, brands can simplify localizing their ad messages to: - Create branded video content featuring local talent familiar to local shoppers - Produce custom creative that utilizes real people, real stories, in real communities across the U.S. - Integrate natively into entertaining, informative, locally produced broadcast TV lifestyle programming - Generate hundreds of ad versions, messaging multiple communities— leveraging our AI-powered creative suite—with speed, efficiency, effectiveness, and at a low cost. We're here to help you and all CRM professionals unlock the power of locally targeted video across streaming, broadcast, and digital omnichannel video. Get in touch with a Locality expert near you >> https://lnkd.in/esaPpwkn

Nielsen announced it will phase out panel-only ratings as a standalone currency, shifting to a Big Data + Panel approach within its Nielsen ONE platform. This move, now accredited by the Media Rating Council for national measurement, integrates set-top box and smart TV data with traditional panels. Local ratings are still awaiting approval. This shift comes after Nielsen lost accreditation in 2021 due to undercounting audiences during the pandemic. While this move is widely seen as necessary modernization, it also highlights how measurement competition has intensified, with Comscore, Inc., Inscape, VideoAmp, and iSpot gaining ground as alternative currencies. Some buyers see this as a step in the right direction, but others believe it’s too little, too late—especially as major players like Paramount have already moved on to different measurement providers. Here’s what we think at Locality. This shift was inevitable. The industry has been moving toward Big Data-driven measurement for years, and panel-only ratings simply couldn’t keep up with today’s fragmented viewing habits. Advertisers need scale, accuracy, and granularity. Local markets are the backbone of many ad campaigns, and ensuring trustworthy local measurement remains a work in progress. Nielsen’s move reinforces what advertisers already know: there is no one-size-fits-all measurement solution anymore. More buyers are testing alternative providers and adopting multi-currency strategies to compare results and improve attribution. It’s critical for both local and national brands to easily leverage data-driven insights and reach local audiences - with precision - to boost ad engagement and ultimately consumer action. At Locality, we are pioneering the delivery of unmatched reach and cross-platform measurement for local video campaigns with our Reach+ solution, which is designed to capture viewing audiences across locally targeted streaming video and local broadcast TV, informing a campaign’s incremental reach across the platforms in specific markets. Nielsen’s shift is significant, but the conversation isn’t over—flexibility and innovation will be key in maximizing media impact. #TVMeasurement #LocalAdvertising #BigData #AdvertisingTrends #MediaInsights

Register now and attend Brand Innovators' Sports Marketing Upfronts during Super Bowl Week in New Orleans >> https://bit.ly/40GoF14 Join us at our panel discussion, "Emerging Trends in Sports, Media and Entertainment." Learn from brand partnership leaders, marketing stars, and world-class content producers, driving some of the best brands in the biz, as they share their strategies, insights, and experiences at the intersection of sports, media and entertainment. When: Friday, February 7 at 1:00 PM CST Where: Kingsway, New Orleans, LA This is a conversation that will "go deep" so you'll won't want to "punt" on it! 🏈 See you there! #WeAreLocality #Sports #Media #Entertainment #Marketing #BrandPartnerships #SportsMarketing #Upfronts #SuperBowlLIX #SBLIX #SuperBowl2025 #Streaming #Broadcast #DigitalVideo #LocalAdvertising

Charter Communications reported another drop in video subscribers in its latest quarterly earnings, losing 123,000 in Q4 2024. While this may seem like a continuation of the cord-cutting trend, there’s a bigger story here—the decline was less than half of what it was during the same period last year. As Charter integrates more streaming content into its video bundles, it may be starting to slow the shift away from traditional TV. However, people are still consuming content, just on their own terms. For advertisers, the lesson is clear—it’s not about where audiences watch; it’s about how to reach them effectively. Whether viewers tune in via broadcast, streaming, or a combination of both, the real key is ensuring that advertising meets them where they are and remains relevant to their daily lives. Local advertising plays a critical role in this shift, as Locality’s Local Lift survey reveals that combining local streaming and broadcast ads significantly enhances audience connections and drives real action—viewers are 6x more likely to see a brand as part of their community and 4x more likely to trust a locally targeted ad compared to a national one. As the media landscape evolves, advertisers must embrace a multi-platform approach to maximize impact. Streaming offers precision targeting, while broadcast delivers mass reach and live event engagement—together, they create a powerful combination. Local connections matter more than ever. Consumers will continue choosing how they watch, but brands that make their messaging locally relevant—across all platforms—will win in the long run. #LITrendingTopics #LocalAdvertising #Streaming #BroadcastTV https://lnkd.in/eDHvkDEf

🚀 Co-Viewing: A Win for Advertisers 🎯📺 As streaming continues to evolve, co-viewing—especially with SPORTS and premium content—is emerging as a powerful advantage for advertisers. When audiences watch together, engagement levels rise, creating prime opportunities for brands to maximize visibility and impact. Worth a read⬇️ https://lnkd.in/gY4JhZGF Locality leverages our data-driven insights to offer targeted ad solutions during LIVE SPORTS BIGGEST EVENTS 🏈 🏀 🏒 ⚾ Is your brand leveraging this trend? If not, then we can help! #Advertising #Streaming #CTV #AdSales #SportsMarketing

We are excited for you too Ashleigh Christmann! We can't wait to "instant replay" 😉 your experience moderating our Brand Innovators panel with content and partnership marketing leaders from Sony Music Entertainment, Maximum Effort, and Dow, plus all the amazing Big Game events next week. 🏈 📺 Follow Ashleigh's feed on LinkedIn to see some great local content from New Orleans and tips on activating impactful local ad solutions for brands, all next week. #WeAreLocality #LocalMarketing #Streaming #DigitalVideo #BroadcastTV #Sports #LiveSports #ContentPartnerships #SuperBowlLIX #SB2025 #LocalAdvertisingMadeEasy