PRI

Wrapping up our thoughts on #DigitalPharmaEast, where the future of pharma marketing is clearly omnichannel, data-driven, and patient/HCP-centric. Key takeaways: • Align HCP & DTC messaging for consistency and impact across channels. • AI continues to transform the way we engage with healthcare professionals and patients, optimizing omnichannel efforts. • Always be measuring – every data point offers an opportunity to learn and improve. • Predictive analytics allows us to anticipate needs and deliver more personalized solutions. And finally, set clear KPIs to track success and drive meaningful engagement. At PRI, we're positioned to meet these evolving needs through our Purpose...Reach...Impact PURPOSE: Our core mission is to improve patient outcomes, aligning with the industry's focus on delivering real value. REACH: We understand the importance of knowing the HCP audience intimately, ensuring that messaging is tailored and relevant across every channel. IMPACT: By delivering measurable content, we generate results that drive both engagement and better outcomes for patients. With AI, omnichannel optimization, and data-driven insights, we’re dedicated to helping pharma brands achieve their goals while keeping patients at the heart of everything we do. #PharmaMarketing #Omnichannel #AI #PatientOutcomes #KPIs #HCPMarketing #DigitalTransformation #PurposeReachImpact #PredictiveAnalytics #PRI #Haymarket

The opening keynote at #DigitalPharmaEast was incredibly powerful—celebrity Maurice Benard shared his personal journey in "Living with Bipolar: Raw & Real." His story was a heartfelt reminder that we must continue breaking down the stigma of mental illness. His message to those living with mental health challenges: "You're stronger than you know." Maurice's vulnerability and courage resonate deeply, showing us the strength in speaking up and supporting one another. Together, we can drive awareness, empathy, and understanding. #MentalHealth #MentalHealthAwareness #BreakTheStigma #DigitalPharma #Empathy #YouAreStronger #PRI #Haymarket

Come visit us at Booth #20! PRI, Haymarket Media US, and Haylo by Haymarket are excited to be kicking off at Digital Pharma East! Stop by today to meet the entire team and enter our daily raffle for a chance to win some amazing prizes! ✨ Today's Prize: A brand new Apple iPad! ✨ Don't miss out—swing by, say hello, and you could be our lucky winner! #Booth20 #DigitalPharmaEast #Raffle #AppleiPad #MeetTheTeam #PRI #Haymarket #Haylo

Summer's over, and you know what that means - conference season is officially here! And kicking off the season is Digital Pharma East. Our team is excited to be here and ready to dive into the latest trends driving our industry. What will dominate the conversation this year? Whether it's personalization, data privacy, AI innovations, or tackling HCP pain points, we’re here to discuss how to evolve your strategy and engagement. Stop by booth #20 to meet us, or feel free to reach out and schedule time to connect: Tammy Chernin, Marc DiBartolomeo, Neethu C. and Louis Naimoli. #Haymarket #Haylo #DigitalPharmaEast #AI #DataPrivacy #HCPChallenges #Omnichannel #PharmaMarketing #Personalization #HCPEngagement

Celebrating the end of summer with a #HayHappyHour at Electric Shuffle USA! #PRI #Haymarket

Today, we celebrate the passion and dedication of our incredible team. Your skills, creativity, and innovation drive our success, and we are so grateful for your collective efforts. A heartfelt thank you to our team and to all workers across the nation. Wishing everyone a happy and well-deserved day off! #LaborDay #PRI #Haymarket

Melissa Mazza-Chiong is sailing through Santorini, soaking in those last summer days with iconic sunsets! 🌅🚤 #SantoriniSunsets #TGISF #PRISummerFridaySeries #PRI

True personalized engagements are key to driving impactful interactions. Pharma marketers are moving beyond broad, generic targeting with a focus on aligning their brand's messaging with precise, relevant content to drive deeper engagement with HCPs. At #PRI, we harness the power of our own first-party data through the audience equity and loyalty of Haymarket’s 30 medical brands to create meaningful and targeted engagements that resonate with the intended audience. Discover how we're reshaping pharma marketing with cutting-edge strategies that do not rely solely on third-party data or cookies. VISIT PRIHCS.com to learn more! #PRIInsights #PharmaMarketing #DigitalTransformation #PersonalizedMarketing #HCPMarketing #HCPEngagement #DataDrivenMarketing

Our PM crew is having a pitcher-perfect summer Friday at a rooftop #HappyHour! Cheers to wrapping up a great week with stunning city views and even better company! #TGISF #PRI #PRISummerFridaySeries

Will you be attending #DigitalPharmaEast? If so, we'll see you there! We'll will be on the floor all week at booth #20 with Haymarket Medical Network and Haylo by Haymarket. Come by to check out our newest solutions, network, and enter our daily raffle for some exciting prizes! If you're interested in learning more about how Haymarket's holistic scientific, media, and data solutions can improve outcomes for your brand, click the link below to schedule a meeting! https://lnkd.in/evneDtQW