Weaving Influence

We always emphasize the importance of having an engaged network when it comes time to share your book with the world. The launch of Karolin Helbig and Minette Norman’s book “The Psychological Safety Playbook” in 2023 provides an excellent example of how a strong, supportive network leads to success. With the direct support and guidance of the Weaving Influence team, Karolin and Minette created lasting reach for their book by: ✨ Developing a reference guide summarizing key themes for their audiences to find high-level information easily. ✨ Participating in ongoing outreach to their mailing list, even post-launch, by offering Q&A sessions, read-alongs from the book where they explore key themes, online events, celebration of the book’s milestones, and their author journey. ✨ Building trusted relationships with their online audience by continually posting value-added, informative, insightful content that not only educates their audience but also encourages them to further engage with Karolin and Minette or purchase the book. ✨ Giving away approximately 200 books since their launch to keep the momentum going. And so much more! Discover all of the key strategies that led to their successful book launch in this case study: https://lnkd.in/epcHqDcs #WeaveInfluence #CaseStudy #AuthorSupport 

Are there benefits for setting up a print-on-demand (POD) book for pre-order? YES! A pre-order campaign can help a self-published or hybrid-published author: ✅ Establish their book’s credibility ✅ Build anticipation for launch  ✅ Secure retailer links ✅ Facilitate planned marketing efforts Hear more on today’s episode of The Book Marketing Action Podcast, where Franchesca Conner continues the conversation with Becky Robinson around pre-order campaigns. https://lnkd.in/eSznkwt7 #BMAPodcast #PrintOnDemand #BookMarketing

Everything in marketing needs to start with a strategy. Without that foundational work, how can you know where to best allocate your time, energy, and budget? Strategies are not one-size-fits-all, though; everyone has a unique story. It is important to build your plan with a partner who takes the time to get to know you and understand your goals and metrics for success. Whether you need to develop or refine your strategy, our team is here to support you. We’ll ask questions, listen, and capture your strategy in a written document that will be your roadmap for achieving your goals. We can help you understand the best branding, digital marketing, and book marketing approaches! 📚 Schedule time with our CEO, Becky Robinson, to explore how a custom strategy can support your book launch. → https://hubs.ly/Q02VmzPv0 #WeaveInfluence #BookMarketing #Strategy

This giveaway closes tonight! Enter to win a copy of Likeable Badass, here: https://lnkd.in/exGbKGMN

“The more authors can lean into individual outreach to their networks, the more successful they will be.” 📣 This week’s episode of The Book Marketing Action Podcast is a little different, with Becky Robinson taking on the role of guest and Franchesca Conner—PR specialist at Weaving Influence—asking her questions about pre-order campaigns for traditionally published authors. Listen below for more valuable insights from Becky, and stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors! 🎧 https://lnkd.in/eSfFFexz #BMAPodcast #AuthorSupport #TraditionalPublishing 

We heard it’s Bosses Day, and we want to share our gratitude for our fearless leaders Becky Robinson and Amy Driehorst! 👯 They put in work every day to create a collaborative environment where each person is valued, encouraged to pursue their passions, and feels comfortable showing up as their authentic selves. We are constantly inspired by their dedication to our company. ✨ #WeaveInfluence #BossesDay #WomenLeaders

“If I was an author who was independently published, or even not, and I wanted to take my book global, this is absolutely the first thing I would do.” —Margaux (Marguerite) Weisman Don’t miss the latest episode of The Book Marketing Action Podcast to learn about DropCap Inc.—a matchmaking service between authors and foreign rights buyers that simplifies and automates the acquisition process. If you have always dreamed of seeing your book translated and distributed around the world, tune in at https://lnkd.in/ePRvZKwC #BMAPodcast #BookMarketing #GlobalReach 

Are you planning for a book launch in 2025? Are you still in need of a book marketing strategy to amplify the reach of your book? The Book Marketing Strategy Live Course provides you with the opportunity to craft a customized marketing strategy with other authors who are on the same journey as you! Mark your calendar for the next cohort—happening on November 6 and 7—and find all of the details at https://hubs.la/Q02SR58F0 #WeaveInfluence #BookMarketing #AuthorJourney

We are so lucky to be celebrating 8 years with the incredible Kristin Gann! Since joining our team in 2016, Kristin has supported dozens of clients through account management, and for the past two years, she has been serving as our operations manager. She is dependable, conscientious, and consistent, and we appreciate the positivity and thoughtfulness she brings to every interaction and task! If you have ever had the pleasure of working with Kristin, make sure to wish her a happy workiversary in the comments. #WeaveInfluence #WorkAnniversary #EmployeeAppreciation

Looking for a new fall read? 🍂 “Beyond: Create a Life You Love After 50, 60, 70, & More”—by Mary Henderson, Judy Douglass, Carol Dodds, and Lyn Alexander—provides guidance through the obstacles that come as we age. Get direction, motivation, and peace of mind from women who have lived it themselves: https://lnkd.in/enP5DXCj We’re thrilled to have produced this book and to be supporting the launch! #WeaveInfluence #BookLaunch #LifeAfter50