WebPurify

💥 Save the date 💥 The Trust & Safety Research Conference 2024 offers two days of cross-professional presentations and conversations designed to push forward research on trust and safety. 📍Frances C. Arrillaga Alumni Center, Stanford University 📅 26-27 September Our VP of Trust and Safety, Alexandra Popken, will be there – get in touch, if you'd like a meeting. And if you haven't already, check out some of the research we've published this year: https://lnkd.in/gimMbUs5 https://lnkd.in/g564NgKK #TrustAndSafety

There’s no denying that easy access to AI tools like ChatGPT and its competitors has lowered the barrier for creating and spreading politically-motivated falsehoods online. But we think POLITICO’S discussion about its impact on the world’s elections in 2024 is interesting. What actual impact will AI have when more than 2 billion people head to the polls from New Delhi to Berlin and Washington? 💬 Politico’s reports: “Many people’s political views are hard to budge, and experts warn that AI-generated content won’t change most voters’ party affiliations — no matter how compelling the made-up photo, video or audio clips appear. “In multiple elections so far this year, including in countries like Pakistan and Indonesia, where generative AI has been rolled out at scale, there’s little — if any — evidence the technology unfairly skewed outcomes toward one politician over another.” The question is, as deepfakes improve in quality, will this story change? #fakenews #deepfakes #AI #elections

How can brands and platforms ensure the safety of young shoppers? In our latest blog, we spoke with Vaishnavi J, founder of Vyanams Strategies (VYS), and formerly the Head of Youth Policy at Meta, who told us about the evolving challenges and solutions in moderating children's online shopping experiences. Highlights from our discussion with Vaishnavi: 🔹 Importance of parental controls for purchases. 🔹 Treating e-commerce moderation as a shared responsibility. 🔹 Influencers need to be more transparent about monetization. By adopting best practices and updating regulations, we can better protect children and young shoppers in the e-commerce space. 🌐 https://lnkd.in/e5Dd6-HF #ChildSafety #Ecommerce #TrustAndSafety #DigitalInnovation

Check out our blog to learn about the full potential of image moderation. It's a technology that's developing, and you just might discover it offers more than you think... 🌟 Here's a sneak peek of what's covered: 1️⃣ Metadata Checks: Verifying photo authenticity and protecting user privacy. 2️⃣ IP Infringement Detection: Safeguarding intellectual property with image recognition. 3️⃣ Embedded Text Scanning: Detecting inappropriate language using OCR technology. 4️⃣ QR Code Analysis: Ensuring linked content is safe and compliant. 5️⃣ AI + Human Moderation: Combining speed and precision for accurate results. 6️⃣ Synthetic Image Detection: Identifying deepfakes and protecting against misinformation. https://lnkd.in/eyfNKW6t #ImageModeration #DigitalSafety #InnovativeSolutions

Child exploitation online is a growing concern. 📊 Over 36 million CSAM reports were made to NCMEC in 2023, and it's getting worse. But we're only going to make a difference through mindful collaboration. It’s crucial for all stakeholders to work together to protect the most vulnerable. 🤝 Our VP of Trust & Safety, Alexandra Popken, spoke with child protection expert Caroline Humer to discuss the critical role of joint efforts among social media platforms, governments, and civil society. Key insights from the conversation: 🔹 Legislation like the PROTECT Act is a pivotal step in this fight. 🔹 Effective collaboration and data sharing are essential. 🔹 Initiatives like the Tech Coalition's Lantern showcase the power of teamwork. Read more about Caroline’s insights and our shared commitment to child safety. 🌟 https://lnkd.in/eY5ggJHc #ChildSafety #Collaboration #WebPurify #DigitalSafety

When it comes to outsourcing, there's sometimes a misconception it requires a sacrifice in quality. But as our HUD App case study proves, that's not always a given with content moderation, if you find a partner offering: ➡️ Industry-leading content moderation experience and insight ➡️ A full-time, 100% in-house team ➡️ Dedicated content moderators that aren't shared across different companies' projects ➡️ Uncompromising training processes and QA/QC safeguards ➡️ 24/7 coverage with clearly defined SLAs ➡️ An approach that's consultative in nature and tailors moderators' approach to your exact brand criteria. The reality is hiring moderators from a vendor is making an investment in what becomes an extension of your team. Thank you HUD for the kind words – when we're working with clients like you, it makes our job easy! 👉 https://lnkd.in/eEqbXeEZ #DatingApp #OnlineDating #OnlineSafety #WebPurify

🔥NEW EBOOK NOW LIVE🔥 And it's not one to miss... 💲 We're talking about advertising, e-commerce and young people. While it may not be the first thing you associate with content moderation, our recent survey of over 1,000 US parents told us that under 18s are spending money online... and parents are more than a bit concerned about some of the things they observe. 💬 Thank you Vaishnavi J and Alexandra Popken for being our expert contributors – this is a topic we expect to hear a lot more about in the coming years… For parents and platforms alike, this is a must-read: 💰 🔗 https://lnkd.in/dckRTQJe #news #report #ecommerce #kidsonline

👀 You could visit our website and have a look around. 👨 💻 You could drop Bartell Cope a line and let him give you the guided tour. OR 👉🏽 You could try out our new hybrid image moderation demo! Find out how our content moderation technology works, and what WebPurify could be doing for your business. 💥 https://lnkd.in/eiK-TW_Q #ImageModeration #HybridSolution

It is challenging to mitigate the problem of ad fraud. Display, programmatic, video, in-app and social media advertising are all susceptible to scamming, and the techniques used are sophisticated and multifaceted. 🚫 Getting on the front foot is vital: according to a report by Juniper Research, $170 billion per year of ad spend is expected to be lost to ad fraud by 2028. If you’re on top of your data, then you may be able to drill down to find the signs of ad fraud in a marketing campaign. Here's what to look out for... Read more here: https://lnkd.in/e7WUW3tv #AdFraud #OnlineSafety

It's the Democratic National Convention next week, and with that comes a deluge of political content as the 2024 US election intensifies. In order to ensure their safety and credibility, platforms must be ready to tackle: 🚨 a surge in user activity 🚨 the nuanced nature of political discourse 🚨 misinformation and disinformation 🚨 hate speech and harassment Human moderators, with their ability to understand context and subtle nuances, are an essential part of the process. Scaling up, providing specialized training, and stress-testing systems is also key to handling increased loads. Read our guide to preparing for the 2024 elections for more info: https://lnkd.in/etC5DZbU #ContentModeration #Election2024