wedrive reposted this
Integrating first-party data, AI, and machine learning is central to modern marketing strategies. Eric Mercado, Executive VP of Force Marketing explains how these tools can identify “buyer quality scores,” helping dealers pinpoint customers more likely to convert. This data-driven approach allows for personalized marketing that directs prospects to specific vehicles, particularly those that need to move quickly. Full episode here: https://lnkd.in/dAEX3vKx #Marketing #AI #machinelearning #automotive #dealership #data