Another great conversation talking about the evolution of the affiliate space with Emmet Gibney at Rewardful.
“I think sometimes we take for granted how far we've come in terms of the technology and the data that's available to us to make better decisions about partnerships.” The Evolution in Affiliate Marketing: A 15-Year Transformation… Founder of Weiss Digital Consulting, Adam Weiss, takes us on a journey through the industry's development 🌐 Here’s a breakdown of what Adam has seen over the years: 👉 Attribution reporting has stepped in, enabling precise commissioning based on touchpoints like first and last interaction. 👉Coupon-based commissioning adds a new layer of accuracy, and enhanced analytics and benchmarking have reshaped decision-making. 👉The seismic rise of influencers within the affiliate realm has fundamentally reshaped the landscape. These savvy digital voices are capitalizing on both scale and economic potential, leveraging their magnetic appeal to drive conversions. 👉 The emergence of sub-networks has streamlined the traditionally labyrinthine publisher ecosystem. This consolidation simplifies operations, making it more accessible for marketers to collaborate with diverse publishers. 👉 Amazon networks have appeared, capitalizing on marketplace margin opportunities and offering better rates to publishers. 💡The Affiliate Marketing arena remains a fertile ground for innovation, with publishers at the forefront of pioneering new strategies and technologies, shaping the future of digital marketing. 💬 What's next for Affiliate Marketing? Share your thoughts in the comments 👇 Thank you for sharing, Adam! p.s. Follow Rewardful for more daily insights! #businessgamechangers #affiliatemarketing #affiliatemanagement #SaaS #affiliatepartnership #marketingstrategy #affiliatetips #affiliatesuccess #affiliateprogram #affiliatenetwork