WEK & Associates

🥇🥇🥇 The Olympics Is Finally Here🥇🥇🥇 We're so ready for the Paris Games and we've been blaring the classic NBC Olympics theme all week. There isn't much in the sports world that is more thrilling than Olympic swimming and we're looking forward to what is sure to be some amazing performances in the pool over the next few weeks. Good luck to USA Swimming and Team USA!

WEK and our manufacturing partners don't just talk the talk, we mix the mix - and it's not uncommon to see sales leaders from PMM - Premix Marbletite Mfg. Co. in pool builds or remodels with our customers, teaching them the best application techniques. That's what you call hands on and we are committed to ensuring that applicators not only understand the value of Premix products, but feel fully comfortable using it in all situations. It helps when Premix is full of peoole like John Verrette, a former applicator himself - as you know you have a company who truly understands your pain points. This beautiful PMM Freestone finish comes to us from Southern Blue Pools Construction in Freeport, FL - right outside of Panama City. They are building fantastic pools if you are in that area. Stuart Wortham is your guy in the Florida panhandle (along with Southern AL, MS and LA) if you want to learn more about why Premix is becoming the preferred finishing choice of top applicators. Definitely talk to us!

Pool automation doesn't have to be scary! Homeowners are more tech savvy than ever and we have heard from so many pool builders, remodelers, and service pros that they are being asked about pool automation more and more. We also hear that automation can be a little daunting and dealers tend to stick with simpler tech stacks that they are comfortable with. But it's actually so much easier to start implementing new automation than dealers realize, and the benefits are truly game-changing. Enter Poolside Tech and The Attendant, which isn't just about revolutionizing pool technology for homeowners - they are dedicated to making as simple as possible for the installer & maintenance professionals. You will not only get world class customer support that can fully support installs and issues, you will also get all information you need if you're the type of person who likes to figure out how things work, through their knowledge base (link below). 🎓🎓🎓 The Poolside Tech Knowledge Base 🎓 🎓🎓 ✅ Dedicated Integrations section with a listing of the equipment The Attendant supports, including help getting it connected. ✅ Full user guides for areas such as lighting, chemistry, water-levelling/autofill and more ✅ FAQs and Release notes ✅ MAYBE MOST IMPORTANT: You can book a configuration support call so they can help you answer any questions during your install and even help program remotely. Poolside Tech and The Attendant are going to transform how you and your homeowners manage their backyard, but they're also going to help you through the process to make sure it works as advertised. Talk to us if you have questions about automation, your technology stack, or Poolside Tech.

❄ ❄ ❄ Cool Mode ❄ ❄ ❄ And we aren't talking about your high school nickname! Raypak makes world-class heat/cools and the latest Crosswind V series is winning over dealers across the southeast. Cool Mode allows you to potentially extend your pool season by several months and ensure you're enjoying the water every single day by taking advantage of the latest heating and cooling technology. Among many other innovative and user-friendly features, you also get built-in connectivity and can control your Crosswind V (and other components) remotely with Raymote. You would think this would all make this the most expensive heat/cool on the market, but it's available for a price that shocks most of our dealers. Send us a message or talk to your WEK rep below if you want to learn more about how heat/cools can grow your business. We only see these gaining steam across the Southeast. We are also going to be in Texas next week running several trainings and custom demos for our dealer network. If you would like to participate, send us a send us a message so we register you. Texas Trainings - Monday 7/29 Training: Houston Hilton Garden Inn, 3201 Sage Rd | 8AM - 1PM - Tuesday 7/30 Training: Austin Hilton Garden Inn - 11617 Research Blvd | 8AM - 12PM - Wednesday 7/31 Training: Dallas Hilton Garden Inn, 205 W. State Hwy 114 | 8AM - 12PM WEK Reps w/Raypak Texas and Surrounding States Michael Gunter - Central & South TX Corey Osmers - Houston, East TX, and Central LA John Mericle - Dallas, OK, AR, and Northern LA Rick Vomberg - DFW, West TX, and Southern NM Southeastern States Stuart Wortham - Eastern LA, MS, AL, Southern GA, and FL Panhandle MATTHEW ZACHER & Glynn Mitchell - TN, Northern MS, and Northern AL Bubba Reeves & Jerry Harben - NC and SC Ricardo Tramble - GA Florida phil marguriet - North Central FL SAM HOUGH - North East FL Shannon Adkins  Eddie Alvarez - Miami and Surrounding Areas Pete Zaharuk - Florida Division Manager Raypak Sales Managers: Mark Duford, Gavin Chaze, Mark Siegel

📣📣📣 WE'RE HIRING IN SOUTHWEST FLORIDA 📣📣📣 We love being a part of this amazing pool & spa industry and if you are passionate about helping customers grow their business, have a desire to excel, and excited about the prospect of joining a leading industry firm with great people - we'd love to hear from you (or share with your networks). WEK & Associates has been representing leading brands in the pool & spa industry for over 40 years and we are seeking a highly motivated Sales Manager to join our team and cover Southwest Florida. So what are we looking for? - You love to hustle and be in a fast-paced environment covering many different areas and/or products. You have to be able to handle different things coming your way on a daily basis and make decisions without someone always telling you exactly where to go or what to do. - You have to be customer oriented and a problem solver who is willing to go the extra mile to help. Not only are we in our client's offices discussing some of our amazing products, we're sometimes out in the field (it gets hot in the summer) helping customer solve issues. - You truly enjoy the sales process and have a track record of exceeding sales goals and building strong relationships with customers. - Pool & spa industry experience is preferred but we've had employees from all different professional backgrounds, so don't be afraid to apply if you think you fit the mold in most areas. - Ability to travel throughout Southwest Florida (This is a must!) which means as far north as Bradenton and south as Naples. - A network of established relationships within the Southwest Florida pool & spa industry is a huge plus. This includes distributors, builders, service, retail and outdoor living. This is an exciting opportunity to join a world-class, growing team and leverage/build strong relationships with distributors, dealers, and builders, while promoting innovative products that enhance the backyard experience. If you feel that you could be the right fit, we encourage you to apply by submitting your resume to our national sales manager Adam Gunter - agunter@wekreps.com. We look forward to hearing from you and WEK is an equal opportunity employer and we value diversity at our company. Lines we carry in This Territory (Image in post contains all WEK lines) Aquasalt Basecrete Technologies Blue-White Industries Colonial Valve DECK-O-SEAL FILBUR Manufacturing Global Pool Products NSI Industries (Tork) Ocean Blue Water Products PoolPal USA Poolside Tech Raypak SABER GRILLS, LLC Slick Rock Solenis Speck Pumps-Pool Products Inc. Fluidra North America (Taylor Technologies) Westlake Pipe & Fittings US Seal Zeo Sand

📣📣📣 Weekly WEK Whereabouts 📣📣📣 🏊♂️ Tuesday, July 22 - Savannah, GA: Raypak Elevation Van Tour with Ricardo Tramble SCP Savannah | 167 Knowlton Way Suite 105 | 8AM - 11AM Pool Equipment & Supply | 1851 Chatham Pkwy | 12PM - 3PM 🏊♂️ Wednesday, July 23 - Valdosta, GA: Raypak Elevation Van Tour with Rick Tramble SCP Valdosta | 4542 Valnorth Dr | 8AM - 11AM 🏊♂️ Friday, July 25 - College Park, GA: Raypak Elevation Van Tour with Rick Tramble Superior Pool Products College Park | 4555 Best Rd | 8AM - 11AM - Crossville, TN: S&W Pools & Spas Open House with MATTHEW ZACHER 401 West Ave Ready to schedule your local WEK rep for Counter Days, Training events, On Site application questions and more? Connect with us here on LinkedIn or reach out to your rep directly. Texas and Surrounding States Michael Gunter - Central & South TX Corey Osmers - Houston, East TX, and Central LA John Mericle - Dallas, OK, AR, and Northern LA Rick Vomberg - Dallas, West TX, and Southern NM  Allison Hanson - Colorado and New Mexico Southeastern States Stuart Wortham - Eastern LA, MS, AL, Southern GA, and FL Panhandle MATTHEW ZACHER & Glynn Mitchell - TN, Northern MS, and Northern AL Bubba Reeves & Jerry Harben - NC and SC Ricardo Tramble Tramble - GA Florida phil marguriet - North Central FL SAM HOUGH - North East FL Shannon Adkins - South FL  Eddie Alvarez - Miami and Surrounding Areas

Was great to be at the POOLCORP show in Key West alongside some of our wonderful manufacturing partners such as Westlake Pipe & Fittings and Raypak, and of course showcasing all our amazing lines. Pete Zaharuk, Shannon Adkins and Eddie Alvarez are always bringing the knowledge to local dealers, and having a good time connecting with old and new friends. Can’t wait for the next one!

📣 We have Relaunched our Facebook Page - Like Us There Too🎉 🔗 Like Our Page Now: https://lnkd.in/egCj2gne Sometimes it's good to take a break from social media, and we had taken a little time off from Facebook 😉 But many of our dealers told us that is where they are getting their industry information and we are thrilled to be back on the platform. Since it's National Swimming Pool Day and we can't imagine a better way to observe than this announcement (other than being out enjoying some a nice pool of course). While you may see a bit of the same posts in the next few weeks, we are going do our best to bring a lot of new and unique content about our manufacturing partners, customers, and more. Why follow us on Facebook? 🌟 We’ll be sharing valuable content from our incredible manufacturing partners. Expect to see: - Product spotlights - How-to guides - Industry news - Customer success stories 🤝 Community Engagement: Join a community of pool professionals, builders, and service teams. Share your experiences, ask for advice, and connect with peers. 🔔 Stay Updated: Be the first to know about new product launches, special promotions, and industry trends. 🎥 Live Q&A and Demos: Our team is always out in the field supporting our customers, so get ready for live sessions where we’ll showcase the latest products and offer insider tips. 🔗 Like Us Now: https://lnkd.in/egCj2gne We invite all our LinkedIn connections to like us on Facebook and be part of our growing community. Come on in - the water's fine!

When we post about pool plasters and finishes, we often talk about the look of the product given it is such a huge part of creating the perfect pool aesthetic for the customer. We might be biased, but we happen to think PMM - Premix Marbletite Mfg. Co. is producing the most beautiful, unique, and functional finishes with the Marquis, Mystic Ice, and Freestone series. However, the final look is hardly the only factor when thinking about pool finishes, and while the homeowner is likely making decisions based on their preferred look, let's not forget about the other critical components of plaster that impact both pool builders/plaster crews and distribution. ✅ Builders and Plaster Crews Premix is made by plaster applicators, for applicators - and their challenges are always at the heart of these products. Plastering crews across the Southeast are loving Premix's ease of application and ultimately the end result. Premix is a Base+Dye application - with a base that is already pre-mixed (wink wink) so you don't need to add too many other ingredients - if any. We hear from our customers that our powdered dye (as opposed to liquid) also provides more consistent finishes with less issues - and lasts much longer than liquid if it goes unused on a job. This means less on-site headaches with more seamless mixing that will lead to simpler applications and an ultimately more impressive finish for the customer. ✅ Distribution Simple stocking and storage is critical, and that is especially true with plaster which is often purchased by the truckload and has a certain shelf life. Premix has huge upside for distributors as it uses the same base mix across all finishes in each series, with separate dyes and quartz aggregates added-in upon application. That means simpler inventory management as applications will always require the same base mixes and if you're not stocking a certain finish a customer wants, you won't have to bring in a half or full truckload as the dyes and aggregates are much simpler to ship from manufacturing via UPS or other methods. If you're a distributor sitting on a lot of existing plaster inventory that hasn't moved, you should talk to us about why Premix may make your life easier in the future. Please reach out to us and we can connect you with your local WEK rep and the amazing team at Premix (John Verrette, Cliff Davis, Lowell Allanson) to discuss your needs further. You won't find a group more committed to customer success. POOLCORP, SCP Distributors/ Superior Pool Products, National Pool Tile, Heritage Pool Supply Group, Inc. Texas Pool Supply, Noble Tile Supply, Hajoca Corporation, HornerXpress, HornerXpress Worldwide

This is well worth the read and perfect timing as we are gearing up to demistify a lot about heat pumps for pools and spas this month. First things first - heat pumps are not just for heating your pool as some models, like the Raypak Crosswind V Deluxe series, can also cool your water. This especially appropriate as we are getting into the height of summer in the Southeast where high temps can reach well over 100 degree Fahrenheit which can mean bath-like water temps for many pools. Can you imagine having a pool to enjoy on those hot days only to dive in to warm water? We can’t either. And many people who already have traditional heaters might not think investing in a heat pump is worth it, but having a heat pump can both extend your summer season by cooling, but also efficiently extend your pool season by heating your pool when it may not be as cost friendly to use your gas heater. You could make up for your initial investment pretty quickly while also extending your pool season. So maybe you’re in a state like Texas, Louisiana, or Tennessee - and think a heat pump isn’t appropriate for your needs, but if you understand what they can do to extend your pool season and maximize usage throughout most of the year - you may reconsider. And if you’re in Texas - watch out here as we are running Heat Pump trainings later this month in Houston, Austin, and DFW. We’re on a mission to help our customers understand and explain the full benefits of having a heat pump as part of your pool setup.