Wherewords

I bare it all for Caitlin Barrett. “What does it take to make names like Coursera and Figma? I had a fantastic chat with naming heavy Steve Cecil on this week's Big Names in Naming. He shared his naming wisdom about: Fighting against multi-tasking and devoting 100% of your brain to naming; How “owning your quirk” will make you a better namer; The many, many hats he wears at Wherewords—he even tries them on for us! (But little did he know, I had a hat of my own up my sleeve 😏, if you'll forgive the mixed apparel metaphors) Plus, we play Guess What We Do Here? and I stump Steve with some less-than-intuitive coined names. Watch now in Substack:” https://lnkd.in/eSTUdXjf #naming #branding #venturecapital #startups #stevethenamer

#SiliconValley millennials value convenience as much as high-quality experiences when deciding where to work, where to live, where to shop & where to play, not to mention where to eat. This mixed-use development in #Sunnyvale connects all the dots, #sowenamedit #CityLine. City of Sunnyvale, Hunter Properties, Inc., Bob McMaster, Curtis Leigh, Joshua Rupert; Sares Regis Group of Northern California; Dave Hopkins; Cushman & Wakefield; the econic company, James Chung; WeidnerCA, Arie Korver; Ross Luthin Creative, Ted Luthin, Gordy Ross #naming #branding #retail (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #702 from 2016)

#yeswenamedit Crampt, Kevin Knebel; Sol Marketing, Deb Gabor, Max Kerwick #naming #branding #trademarks #corporateidentities #productnames #brandnames #brandextensions #verbalbranding #stevethenamer #NAMEMAN #wherewords #solar #cleantech #edtech #fintech #medtech #biotech #govtech #martech #insurtech #infosec #gamedev #appdev #AI #ML #B2B #B2C #B2G #SMB #CPG #FMCG #SaaS #bigdata #digitalhealth #rebranding #renaming #retail #mobile #venturecapital #startups #spinoffs #mergers #selfstorage

There are 54,000 #selfstorage facilities in the US generating about $40 billion/yr. This firm packs up & picks up your stuff in sanitized industrial crates with barcodes, then delivers them whenever you want them back. The idea makes sense for busy folks transitioning to smaller living spaces, #sowenamedit Crampt. Kevin Knebel; Sol Marketing, Deb Gabor, Max Kerwick #naming #branding (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #705 from 2016)

#yeswenamedit #Oceana, Avaya, Jim Chirico, Laura Misdom, Patricia O'Flaherty, Mo Nezarati, Lee Ho, Laura Bassett, Chris Kornman, Bob Camel, Tej Kohli #naming #branding #trademarks #corporateidentities #productnames #brandnames #brandextensions #verbalbranding #stevethenamer #NAMEMAN #wherewords #solar #cleantech #edtech #fintech #medtech #biotech #govtech #martech #insurtech #infosec #gamedev #appdev #AI #ML #B2B #B2C #B2G #SMB #CPG #FMCG #SaaS #bigdata #digitalhealth #rebranding #renaming #retail #mobile #venturecapital #startups #spinoffs #mergers #unifiedcommunications

Ahoy! Avaya’s attribute-matching automates journey-mapping. This #unifiedcommunications platform works to advance their performance metric known as Customer Engagement Analytics (CEA). They wanted to extend the organic taxonomy of Aura & Breeze, #sowenamedit #Oceana (which contains the CEA letter-string). Jim Chirico, Laura Misdom, Patricia O'Flaherty, Mo Nezarati, Lee Ho, Laura Bassett, Chris Kornman, Bob Camel, Tej Kohli #naming #branding (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #706 from 2016)

Congratulations to #WherewordsEmployeeOfTheMonth Steve the Account Supervisor “My job is to keep everything moving. I try to be the ‘fast’ in fastidious without being the ‘ass’ in assiduous.” #yeswenamedit Wherewords #NAMEMAN #verbalbranding #stevethenamer #wherewords #naming #branding #trademarks #corporateidentity #productnames #brandnames #brandextensions #wherewords #solar #cleantech #edtech #fintech #medtech #biotech #govtech #martech #insurtech #infosec #gamedev #appdev #AI #ML #UX #B2B #B2C #B2G #SMB #CPG #FMCG #SaaS #bigdata #digitalhealth #wearables #rebranding #renaming #retail #mobile #venturecapital #startups #spinoffs #mergers #wearables

#yeswenamedit #Everion, Biovotion (now part of Biofourmis), Andreas Caduff, Dan Zelezinski, Biofourmis #naming #branding #trademarks #corporateidentities #productnames #brandnames #brandextensions #verbalbranding #stevethenamer #NAMEMAN #wherewords #solar #cleantech #edtech #fintech #medtech #biotech #govtech #martech #insurtech #infosec #gamedev #appdev #AI #ML #B2B #B2C #B2G #SMB #CPG #FMCG #SaaS #bigdata #digitalhealth #rebranding #renaming #retail #mobile #venturecapital #startups #spinoffs #mergers #wearables

Fitness trackers are very useful devices, offering biofeedback on specific activities as well as quantifying overall activity levels. Some even provide motivation, but even the best ones don’t collect medical-grade data. Until now, that is! This small clinical monitor combines a robust array of extremely precise sensors into a tiny form factor that’s so comfortable you never take it off, #sowenamedit #Everion. Biovotion (now part of Biofourmis), Andreas Caduff, Dan Zelezinski, Biofourmis #naming #branding #wearables #digitalhealth (Wherewords is an MFI company, Manufacturers of Fine Ideas. This was name job #708 from 2016)

#yeswenamedit Spirion, Jo Webber PhD, Todd Feinman, Gabriel Gumbs, Joe Albanese; KJR Associates, Inc., Ken Rutsky #naming #branding #trademarks #corporateidentities #productnames #brandnames #brandextensions #verbalbranding #stevethenamer #NAMEMAN #wherewords #solar #cleantech #edtech #fintech #medtech #biotech #govtech #martech #insurtech #gamedev #appdev #AI #ML #SPI #B2B #B2C #B2G #SMB #CPG #FMCG #SaaS #bigdata #digitalhealth #rebranding #renaming #retail #mobile #venturecapital #startups #spinoffs #mergers #infosec