Whetstone Hospitality Consulting reposted this
Arif Rizvi Scott Gingerich Scott Steenrod Adam Halberg Robert A. Severini Andrew Rigie Andrew Molen Altamarea Group Vishal Agarwal Vince Deuschel David Helbraun Alejandro Helbling Louis Helbling Andy Schwartz David Bruno David Burke David Getraer Mayur Mehta Interesting way to look at creating and sustaining strong restaurant brands.
Exploring NYC’s iconic restaurants and their brand personalities. NYC has approximately 24,000 restaurants, but out of all those restaurants, there’s usually a handful of restaurants that are our favorites. Places we keep choosing over and over again. Food spots we can’t get enough of. This connection we foster with brands is made deeper through brand archetypes or the 12 universal personas they align with. Each archetype carries its own set of values, desires, and traits that resonate with a specific audience, such as caring, loving, tough, rebellious, bold, strong, and many more! The idea is to know the personality traits that define a brand and use them to build a meaningful relationship with the customer. This is the branding secret that the most-loved restaurants in NYC have made the perfect use of—nailing down their brand archetypes to forge deep connections with their diners. In our latest blog post, Brand Archetypes: A Guide, we’ve explored 12 legendary restaurants in NYC and identified their brand archetypes, including all the ways archetypes can be used to elevate a brand’s presence. Read more at https://lnkd.in/dWFzZgGC Le Bernardin Serendipity 3. Dirt Candy Eleven Madison Park Union Square Hospitality Group Le Coucou Katz's Delicatessen Bubby's Rosemary's Enoteca & Trattoria