Wick Marketing

Hot off the press from The Builder's Daily. Thank you Jennifer Lash and John McManus for the opportunity to write about one of my favorite topics!

Shout out to Community Impact and the CI Storytelling team for your interviews with joe owen and Nathaniel Klugman to inform this feature on Parmer Ranch in Georgetown!

Life is in full swing at Parmer Ranch. New middle school, underway amenity center and a new H-E-B, oh my! Getting the strategy right — with the wins to prove it — is our happy place. Shout out to Empire Communities, GFO Home, Perry Homes, Sitterle Homes and Westin Homes for helping to make the Journey to Savings Event a huge success.

I can't take credit for this headline, that's all John McManus at The Builder's Daily. 😎 But, if your teams are telling you "we need more leads" or you're feeling the truth of more than 80% of consumers thinking it's a bad time to buy ... you're not the only one I'm hearing that from right now. Let me know how we can help.

A great logo helps tell a great brand story. While there’s more to effective branding than typography and a mark, the right logo will resonate with your target audience and anchor all your visual storytelling. How do we know? Here’s a sampling of successful logos we’ve created. 🎨

July is National Anti-Boredom Month. and dull ads waste billions of dollars each year. 💰 Luckily, there is an antidote. Our friends at Mercer Island Group share plenty of non-boring insights to help drive your business forward, in "The Extraordinary Cost of Dull" ➡️ https://lnkd.in/gjk_a6nz

🏠 Homebuilders: How might your sales conversions improve if you had better insights to what today's homebuyers want from their buying experience? We invested in a national study to learn more about the attitudes and motivations of recent new home buyers. The results, including an interactive data visualization tool, are available to you at no charge. Are you ready? https://lnkd.in/gpYQgC2C

Qualico Communities Austin’s proposed Triada master-planned community received approval at last week’s Elgin City Council meeting. The approval provides the City of Elgin with a new community that has a key north-south arterial street and a 15-acre sports complex. #buildingbettercities https://hubs.ly/Q02xkcjf0

Style and function that resorts can only dream of. ✨ In a competitive market, keywords like "luxury" and "resort-style" often are repeated to the point of losing meaning. Our goal with Framework Group, LLC's "The Napier" was to break from the pack, creating a sophisticated marketing plan to gain early market traction. Read about what worked for the multifamily client: https://lnkd.in/gDcp2KHr #clientsuccess #multifamily #strategicmarketing

"We are a part of the community, and the community is a part of us. When the economy succeeds, Texas succeeds, we succeed too." Deborah Davenport, CRM, ITP, CIC I am so proud of this Texas Mutual Insurance Company feature with Economic Alliance Houston Port Region that shares our joint mission of growing the regional economy to create stronger, safer, more resilient communities.  Texas Mutual has invested over $4 billion in dividends and community giving to fortify Texas businesses, support working Texans and strengthen the state's economy because we believe a brighter future for Texas, is a brighter future for all of us.  Thank you to Chad Burke, Wick Marketing, the LyondellBasell Center for Petrochemical, Energy, & Technology at San Jacinto College and others who helped to bring this story to life.