Wild Geese Studio reposted this
Massive congrats to the Ford team on the new brand (and name!) for its philanthropic arm. Everyone involved was incredibly thoughtful about every decision, at every stage, and I'm thrilled that the final name is such an elegantly simple one. Thank you to the team at Ford for bringing me along for the ride!
I’m so proud to launch our new name and look for Ford’s philanthropic arm, Ford Philanthropy! This is an institution that embodies Ford’s longtime commitment to community, and our rebrand reflects all the people at the center of that promise. Renaming a 75 year-old institution takes time and a steady hand. Change is hard for most of us and reimagining who we are and who we can be takes courage and vision. A huge thank you to all the people on my team and the agencies who shared the journey with us: RoNeisha MullenRaquel HernandezMarci FrickKate Dennis McPherson Strategies VML Makerhouse BravoEchoJohn Gass Suzanne Beane Caitlin Barrett. Check us out at fordphilanthropy.org!